Middle East & Africa Oral Care Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 9.70 % |
| Market Concentration | Low |
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*Disclaimer: Major Players sorted in no particular order |
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Middle East & Africa Oral Care Market Analysis
The Middle East & Africa Oral Care Market size is expected to grow from USD 2.87 billion in 2023 to USD 4.55 billion by 2028, at a CAGR of 9.70% during the forecast period (2023-2028).
- The oral care market is primarily driven by consumers' widespread use of toothpaste and toothbrushes. Toothpaste, being the most commonly used oral care product, contributes significantly to the market share in the region. Moreover, toothpaste with specific functions, such as sensitivity and teeth whitening, tends to attract consumers in the market. As a result, the demand for toothpaste brands like Meswak and Sensodyne, as well as innovative toothpaste products, has been observed in the market.
- Consumers also prefer alcohol-free mouthwash products to maintain fresh mouth odor, treat dry mouth, and prevent other oral diseases. The availability of such products in the market has led to increased consumer preference and subsequent sales of oral care products. The rise in purchasing power, competitive prices, convenience, and health awareness among consumers are also contributing to the growth of the oral care market.
- Dental floss is increasingly becoming a crucial component of oral hygiene routines to eliminate plaque from areas where a toothbrush cannot reach completion. With consumers willing to spend more on advanced products, the demand for water flossers is expected to rise in the upcoming years. Furthermore, flossers are effective in cleaning trapped food particles and crevices between braces, leading to increased sales of these products in the oral care market.
- In conclusion, the oral care market is driven by various factors, including the widespread use of toothpaste and toothbrushes, increased consumer preference for innovative products, and the rise in health awareness among consumers. The demand for advanced oral care products, such as water flossers, is expected to grow in the future.
Middle East & Africa Oral Care Market Trends
Rising Demand for Eco-friendly and Organic Products
- Rapid urbanization, improved purchasing power, and increased promotion of naturally sourced products have contributed to the growing awareness of the benefits associated with organic personal care products, particularly oral care products, in countries such as Saudi Arabia, the United Arab Emirates, and South Africa.
- With the COVID-19 pandemic, there was a significant shift toward adopting healthy oral habits to restrict the spread of the virus. Additionally, eco-friendly, natural, and organic products are gaining importance in the market due to their natural ability to clean and maintain oral hygiene.
- Manufacturers are responding to this trend by introducing innovative products such as bamboo brushes and vegan toothpaste, which are gaining customer attention and helping to increase brand awareness and customer loyalty. These organic oral care products not only help prevent oral diseases but also promote oral hygiene. As consumers become increasingly aware of the benefits of organic personal care products, the demand for these products is likely to continue growing.
Saudi Arabia Dominates the Market
- The lack of awareness about oral healthcare in Saudi Arabia is a significant issue, particularly among children. According to the World Oral Health Report 2022, dental caries among Saudi Arabian children range from medium to high.
- To address this issue, the local government and private institutions are increasing efforts to improve oral health awareness, especially since the pandemic outbreak, which has heightened people's awareness of the importance of maintaining good oral health to prevent dangerous infections.
- Furthermore, as consumers become more aware of the importance of oral hygiene and the spread of oral diseases, they increasingly adopt oral care practices and use different oral care products to maintain their oral health.
- Consumers are using mouthwash and toothpaste with different functions, which are being promoted and marketed by various brands. As a result, consumers are more likely to use these products, and the market is responding by introducing premium products that offer targeted treatment-based oral care.
- Manufacturers in the market are focusing on introducing premium oral care products due to consumers' increasing interest and ability to afford them. The availability of premium products in the market provides consumers with more options to choose from, and manufacturers are leveraging this trend to expand their market share. Overall, the efforts to increase oral healthcare awareness in Saudi Arabia encourage consumers to adopt good oral hygiene practices and use products that assist in maintaining oral health, positively impacting the oral care market.
Middle East & Africa Oral Care Industry Overview
The oral care market is highly consolidated, with the presence of major global players, including Procter & Gamble, Colgate-Palmolive Company, and Unilever. In the GCC and African regions, foreign companies dominate the market due to the limited prevalence of local manufacturers in these regions.
To cater to the demand of the local population, leading brands such as Colgate (excluding Max Fresh), Sensodyne, Arm & Hammer, and Aquafresh have introduced halal toothpaste in their product lines. This initiative has been well-received by the population, as it aligns with their cultural and religious beliefs. As a result, these brands have been successful in capturing a significant share of the market
Middle East & Africa Oral Care Market Leaders
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Procter & Gamble
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Colgate-Palmolive Company
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Unilever PLC
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GlaxoSmithKline PLC
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Henkel AG & Co. KGaA
*Disclaimer: Major Players sorted in no particular order
Middle East & Africa Oral Care Market News
- October 2021: Oral-B, the leading innovator in oral care, launched the iO toothbrush. After six years of extensive research and development and over 250 patents from around the world, the iO toothbrush delivers a professional-level clean feeling at home every day. The iO electric toothbrush had already received recognition for its advanced technology, winning the coveted 2020 CES Innovation Award Honoree title. The United Arab Emirates was the first market in the Middle East and Africa region to launch this innovative product.
- April 2021: Colgate launched recyclable toothpaste tubes in South Africa. The tubes are made from number two high-density polyethylene (HDPE) and contain one of three Colgate Naturals toothpaste variants, including charcoal, hemp seed oil, and aloe vera. This launch is part of Colgate's commitment to move towards recyclable and reusable plastic toothpaste packaging by 2025. Companies in the oral care industry are increasingly prioritizing environmental sustainability.
- October 2020: The R.O.C.S. oral care brand announced a new deal with Boots Pharmacies in the United Arab Emirates. As part of its strategic positioning in the market, R.O.C.S. products will be available in Boots stores across the UAE, offering a range of products for different age groups. This move is expected to increase the brand's visibility and reach in the region.
Middle East & Africa Oral Care Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
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4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 Product Type
- 5.1.1 Breath Fresheners
- 5.1.2 Dental Floss
- 5.1.3 Denture Care
- 5.1.4 Mouthwashes and Rinses
- 5.1.5 Toothbrushes and Replacements
- 5.1.6 Toothpastes
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5.2 Distribution Channel
- 5.2.1 Supermarkets/Hypermarkets
- 5.2.2 Convenience/Grocery Stores
- 5.2.3 Pharmacies and Drug Stores
- 5.2.4 Online Retail Stores
- 5.2.5 Other Distribution Channels
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5.3 Geography
- 5.3.1 United Arab Emirates
- 5.3.2 Saudi Arabia
- 5.3.3 South Africa
- 5.3.4 Rest of Middle-East and Africa
6. COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
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6.3 Company Profiles
- 6.3.1 Proctor & Gamble
- 6.3.2 Unilever PLC
- 6.3.3 Colgate-Palmolive Company
- 6.3.4 GlaxoSmithKline PLC
- 6.3.5 LG Corporation
- 6.3.6 Sunstar Suisse SA
- 6.3.7 Lion Corporation
- 6.3.8 Johnson & Johnson
- 6.3.9 Henkel AG & Co. KGaA
- 6.3.10 Dabur
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
Middle East & Africa Oral Care Industry Segmentation
The oral care market represents the products that are being used to maintain oral hygiene and oral health.
The report covers a range of products available in the market, including breath fresheners, dental floss, denture care, mouthwashes and rinses, toothbrushes and replacements, and toothpaste. Additionally, it covers the various channels, such as supermarkets/hypermarkets, convenience/grocery stores, pharmacies, drug stores, online retail stores, and other distribution channels through which the products are distributed. The study also covers the market analysis of major countries, such as Saudi Arabia, South Africa, and the Middle East and Africa.
The market sizing has been done in value terms in USD for all the abovementioned segments.
| Product Type | Breath Fresheners |
| Dental Floss | |
| Denture Care | |
| Mouthwashes and Rinses | |
| Toothbrushes and Replacements | |
| Toothpastes | |
| Distribution Channel | Supermarkets/Hypermarkets |
| Convenience/Grocery Stores | |
| Pharmacies and Drug Stores | |
| Online Retail Stores | |
| Other Distribution Channels | |
| Geography | United Arab Emirates |
| Saudi Arabia | |
| South Africa | |
| Rest of Middle-East and Africa |
Middle East & Africa Oral Care Market Research FAQs
What is the current Middle East & Africa Oral Care Market size?
The Middle East & Africa Oral Care Market is projected to register a CAGR of 9.70% during the forecast period (2024-2029)
Who are the key players in Middle East & Africa Oral Care Market?
Procter & Gamble, Colgate-Palmolive Company, Unilever PLC, GlaxoSmithKline PLC and Henkel AG & Co. KGaA are the major companies operating in the Middle East & Africa Oral Care Market.
What years does this Middle East & Africa Oral Care Market cover?
The report covers the Middle East & Africa Oral Care Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Middle East & Africa Oral Care Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Middle East & Africa Oral Care Industry Report
Statistics for the 2024 Middle East & Africa Oral Care market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Middle East & Africa Oral Care analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
