Market Size of Middle East & Africa Oral Care Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 9.70 % |
| Market Concentration | Low |
Major Players.webp "Middle East & Africa Oral Care Market Major Players"){kind=logo}
*Disclaimer: Major Players sorted in no particular order |
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Middle East & Africa Oral Care Market Analysis
The Middle East & Africa Oral Care Market size is expected to grow from USD 2.87 billion in 2023 to USD 4.55 billion by 2028, at a CAGR of 9.70% during the forecast period (2023-2028).
- The oral care market is primarily driven by consumers' widespread use of toothpaste and toothbrushes. Toothpaste, being the most commonly used oral care product, contributes significantly to the market share in the region. Moreover, toothpaste with specific functions, such as sensitivity and teeth whitening, tends to attract consumers in the market. As a result, the demand for toothpaste brands like Meswak and Sensodyne, as well as innovative toothpaste products, has been observed in the market.
- Consumers also prefer alcohol-free mouthwash products to maintain fresh mouth odor, treat dry mouth, and prevent other oral diseases. The availability of such products in the market has led to increased consumer preference and subsequent sales of oral care products. The rise in purchasing power, competitive prices, convenience, and health awareness among consumers are also contributing to the growth of the oral care market.
- Dental floss is increasingly becoming a crucial component of oral hygiene routines to eliminate plaque from areas where a toothbrush cannot reach completion. With consumers willing to spend more on advanced products, the demand for water flossers is expected to rise in the upcoming years. Furthermore, flossers are effective in cleaning trapped food particles and crevices between braces, leading to increased sales of these products in the oral care market.
- In conclusion, the oral care market is driven by various factors, including the widespread use of toothpaste and toothbrushes, increased consumer preference for innovative products, and the rise in health awareness among consumers. The demand for advanced oral care products, such as water flossers, is expected to grow in the future.
Middle East & Africa Oral Care Industry Segmentation
The oral care market represents the products that are being used to maintain oral hygiene and oral health.
The report covers a range of products available in the market, including breath fresheners, dental floss, denture care, mouthwashes and rinses, toothbrushes and replacements, and toothpaste. Additionally, it covers the various channels, such as supermarkets/hypermarkets, convenience/grocery stores, pharmacies, drug stores, online retail stores, and other distribution channels through which the products are distributed. The study also covers the market analysis of major countries, such as Saudi Arabia, South Africa, and the Middle East and Africa.
The market sizing has been done in value terms in USD for all the abovementioned segments.
| Product Type | |
| Breath Fresheners | |
| Dental Floss | |
| Denture Care | |
| Mouthwashes and Rinses | |
| Toothbrushes and Replacements | |
| Toothpastes |
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience/Grocery Stores | |
| Pharmacies and Drug Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
| Geography | |
| United Arab Emirates | |
| Saudi Arabia | |
| South Africa | |
| Rest of Middle-East and Africa |
Middle East & Africa Oral Care Market Size Summary
The Middle East and Africa acrylic teeth market is experiencing significant growth, driven by the increasing demand for oral care products. The market is primarily fueled by the widespread use of toothpaste and toothbrushes, with consumers showing a preference for innovative products that offer specific functions such as sensitivity and teeth whitening. The rise in health awareness, improved purchasing power, and the availability of alcohol-free mouthwash products have further contributed to the market's expansion. Additionally, dental floss and water flossers are gaining popularity as essential components of oral hygiene routines, reflecting consumers' willingness to invest in advanced oral care solutions. The market is also witnessing a shift towards organic and eco-friendly products, with manufacturers introducing bamboo brushes and vegan toothpaste to cater to the growing demand for naturally sourced personal care items.
In Saudi Arabia, efforts to enhance oral health awareness, particularly among children, are underway due to the high prevalence of dental caries. The local government and private institutions are promoting good oral hygiene practices, which is positively impacting the market. The presence of major global players such as Procter & Gamble, Colgate-Palmolive Company, and Unilever dominates the market, with these companies introducing halal toothpaste to align with cultural and religious beliefs. The market is also seeing a focus on environmental sustainability, with initiatives like recyclable toothpaste tubes gaining traction. Overall, the oral care market in the Middle East and Africa is characterized by innovation, increased consumer awareness, and a growing preference for premium and sustainable products.
Middle East & Africa Oral Care Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Product Type
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2.1.1 Breath Fresheners
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2.1.2 Dental Floss
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2.1.3 Denture Care
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2.1.4 Mouthwashes and Rinses
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2.1.5 Toothbrushes and Replacements
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2.1.6 Toothpastes
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2.2 Distribution Channel
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2.2.1 Supermarkets/Hypermarkets
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2.2.2 Convenience/Grocery Stores
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2.2.3 Pharmacies and Drug Stores
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2.2.4 Online Retail Stores
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2.2.5 Other Distribution Channels
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2.3 Geography
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2.3.1 United Arab Emirates
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2.3.2 Saudi Arabia
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2.3.3 South Africa
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2.3.4 Rest of Middle-East and Africa
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Middle East & Africa Oral Care Market Size FAQs
What is the current Middle East & Africa Oral Care Market size?
The Middle East & Africa Oral Care Market is projected to register a CAGR of 9.70% during the forecast period (2024-2029)
Who are the key players in Middle East & Africa Oral Care Market?
Procter & Gamble, Colgate-Palmolive Company, Unilever PLC, GlaxoSmithKline PLC and Henkel AG & Co. KGaA are the major companies operating in the Middle East & Africa Oral Care Market.
