Market Trends of Middle East & Africa Oral Care Industry
Rising Demand for Eco-friendly and Organic Products
- Rapid urbanization, improved purchasing power, and increased promotion of naturally sourced products have contributed to the growing awareness of the benefits associated with organic personal care products, particularly oral care products, in countries such as Saudi Arabia, the United Arab Emirates, and South Africa.
- With the COVID-19 pandemic, there was a significant shift toward adopting healthy oral habits to restrict the spread of the virus. Additionally, eco-friendly, natural, and organic products are gaining importance in the market due to their natural ability to clean and maintain oral hygiene.
- Manufacturers are responding to this trend by introducing innovative products such as bamboo brushes and vegan toothpaste, which are gaining customer attention and helping to increase brand awareness and customer loyalty. These organic oral care products not only help prevent oral diseases but also promote oral hygiene. As consumers become increasingly aware of the benefits of organic personal care products, the demand for these products is likely to continue growing.
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Saudi Arabia Dominates the Market
- The lack of awareness about oral healthcare in Saudi Arabia is a significant issue, particularly among children. According to the World Oral Health Report 2022, dental caries among Saudi Arabian children range from medium to high.
- To address this issue, the local government and private institutions are increasing efforts to improve oral health awareness, especially since the pandemic outbreak, which has heightened people's awareness of the importance of maintaining good oral health to prevent dangerous infections.
- Furthermore, as consumers become more aware of the importance of oral hygiene and the spread of oral diseases, they increasingly adopt oral care practices and use different oral care products to maintain their oral health.
- Consumers are using mouthwash and toothpaste with different functions, which are being promoted and marketed by various brands. As a result, consumers are more likely to use these products, and the market is responding by introducing premium products that offer targeted treatment-based oral care.
- Manufacturers in the market are focusing on introducing premium oral care products due to consumers' increasing interest and ability to afford them. The availability of premium products in the market provides consumers with more options to choose from, and manufacturers are leveraging this trend to expand their market share. Overall, the efforts to increase oral healthcare awareness in Saudi Arabia encourage consumers to adopt good oral hygiene practices and use products that assist in maintaining oral health, positively impacting the oral care market.
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