Middle-East and Africa Bath and Shower Products Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 6.20 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
Middle-East and Africa Bath and Shower Products Market Analysis
The bath and shower products market in Middle-East and Africa is expected to register a CAGR of 6.2% over the forecast period of 2020 - 2025.
- Countries, such as Saudi Arabia and the United Arab Emirates, hold a significant share in the market. The extreme hot climate in the region remains the primary driver for the market to grow, wherein, increased hygiene practice among consumers and the growing demand for spa-like products at home has driven the bath product sales.
- Furthermore, the demand for halal-based products is still prominent to the middle and high-income groups of people. The increasing disposable income further is also augmenting the growth of the market.
Middle-East and Africa Bath and Shower Products Market Trends
This section covers the major market trends shaping the MEA Bath Shower Products Market according to our research experts:
The Emergence of Natural Halal Bath Products & Cosmetics
The sole presence of the middle-eastern countries, along with that of the GCC, facilitated the surge in the demand for halal based cosmetics. On the other hand, this boosted manufacturers' target-based sales. Although the segment has gained significant momentum over the past years globally, the evident growth in the middle eastern economy is in harmony with Islamic law.
On the other hand, prioritizing the halal factor, the natural trend witnessed a continuous growth momentum lately. Dubai, in particular, has been a hot-bed of development for new natural, organic or halal beauty brands, as well as for the regional seeding of international natural brands and naturals spa services. In terms of retailers viewpoint, the emergence of specialist shops and more of these types of natural beauty stores will emerge, and a preferential growth will most likely come from other channels, such as spas, pharmacies, and increasingly online - a channel that could give the market a major boost.
Availability of Various Fragrances
Fragrances have always played a key role in driving the demand for bath & shower products, where the expectation is mostly related to lasting aroma driven by brand appeal. Across the Middle Eastern economies, the sale of bath & shower products is mostly driven by its fragrance, along with the presence of natural ingredients altogether. That being said, the driving segment i.e. the Millenials and Generation Z are more inclined towards those products that can drive sensory experience, calmness, and products that support their physical, mental and emotional well-being. Going forward, the rising demand for bath & shower products in the region will incur a strong combination of varied natural fragrances, along with those that were fragrances that were "lost in time".
Middle-East and Africa Bath and Shower Products Industry Overview
The Middle East & Africa Bath & Shower Products market is very competitive with established global players occupying the major share of the market. Among all, the major players include international brands such as Procter & Gamble Co., Unilever PLC, Henkel AG & Co KGaA, L`Oreal SA, L'Occitane International SA, etc.
Major brands operating in this segment are opting for strategies inclusive of new product development and expansion in the distribution channel, for expanding their businesses in the region. On the other hand, brands are also expanding their presence in the premium segment of bath and shower products where the factor of aromatherapy will play a significant role in driving the sales.
Middle-East and Africa Bath and Shower Products Market Leaders
-
Procter & Gamble
-
Unilever
-
Loreal Group
-
L'Occitane International SA
*Disclaimer: Major Players sorted in no particular order
Middle-East and Africa Bath and Shower Products Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Deliverables
- 1.2 Study Assumptions
- 1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
-
4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
-
5.1 By Product Type
- 5.1.1 Liquid Bath Products
- 5.1.2 Shower Products
- 5.1.3 Soaps
- 5.1.4 Other Product Types
-
5.2 Geography
- 5.2.1 Middle East and Africa
- 5.2.1.1 South Africa
- 5.2.1.2 Saudi Arabia
- 5.2.1.3 United Arab Emirates
- 5.2.1.4 Rest of Middle-East and Africa
6. COMPETITIVE LANDSCAPE
- 6.1 Most Active Companies
- 6.2 Most Adopted Strategies
- 6.3 Market Share Analysis
-
6.4 Company Profiles
- 6.4.1 Procter & Gamble Co.
- 6.4.2 Unilever PLC
- 6.4.3 Loreal Group
- 6.4.4 L'occitane International SA
- 6.4.5 Beiersdorf AG
- 6.4.6 Henkel AG & Co. KGaA
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Middle-East and Africa Bath and Shower Products Industry Segmentation
The bath and shower products market in Middle-East and Africa is segmented in terms of liquid bath products (segmented into bath foam/gel and bath oil/pearls), shower products (segmented into body wash/shower gel and other shower products), other bath products (segmented into bath salts/powder and other bath additives), soaps (segmented into bar soaps and liquid soaps), and distribution channel (segmented into convenience stores, department stores, online retail, pharmacies, specialist retailers, supermarkets and hypermarkets, and other distribution channels. By geography, the market is segmented into South Africa, Saudi Arabia, the United Arab Emirates, and the Rest of Middle-East & Africa.
| By Product Type | Liquid Bath Products | |
| Shower Products | ||
| Soaps | ||
| Other Product Types | ||
| Geography | Middle East and Africa | South Africa |
| Saudi Arabia | ||
| United Arab Emirates | ||
| Rest of Middle-East and Africa |
Middle-East and Africa Bath and Shower Products Market Research FAQs
What is the current Middle East & Africa Bath and Shower Products Market size?
The Middle East & Africa Bath and Shower Products Market is projected to register a CAGR of 6.20% during the forecast period (2024-2029)
Who are the key players in Middle East & Africa Bath and Shower Products Market?
Procter & Gamble, Unilever, Loreal Group and L'Occitane International SA are the major companies operating in the Middle East & Africa Bath and Shower Products Market.
What years does this Middle East & Africa Bath and Shower Products Market cover?
The report covers the Middle East & Africa Bath and Shower Products Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Middle East & Africa Bath and Shower Products Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
MEA Bath and Shower Products Industry Report
Statistics for the 2024 MEA Bath and Shower Products market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. MEA Bath and Shower Products analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
