MEA Deodorants Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 3.10 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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MEA Deodorants Market Analysis
The Middle East & Africa deodorants market is projected to grow at a CAGR of 3.1% over the forecast period, 2020 - 2025.
- The market is majorly driven by the increasing awareness about health and hygiene among the people in the country, along with innovation in new formats and fragrances in the market. In addition, rising demand for gender-specific products is expected to enhance market prospects. Furthermore, marketing and promotion activities through media have further accelerated the brand growth by increasing consumer awareness regarding the content of the product, especially the natural and organic deodorants as consumers are now seeking deodorants containing natural ingredients due to rising adverse health effect of artificial ingredients in deodorants.
- However, the growing awareness towards the use of chemical substances in such deodorants, which is considered as a harmful substance for the skin, is expected to hinder the growth of the deodorants market.
MEA Deodorants Market Trends
This section covers the major market trends shaping the MEA Deodorants Market according to our research experts:
Rising Demand for Deodorant Sticks in the Region
Deodorant sticks were considered to be one of the largest growing deodorant generating sales. The large demand for deodorant sticks in the country is due to its solid form that does not leave a wet sensation. Stick forms provide better usage control, thereby resulting in less product wastage. Moreover, sticks/creams are more suitable for consumers having sensitive skin as they provide a creamy texture that does not result in dryness. Manufacturers have been focusing on introducing organic deodorants in the form of sticks/creams to tap the consumer's preference for chemical-free hygiene products.
South Africa to Drive the Regional Market
South Africa occupies a significant share in the market for deodorants in the Middle East & Africa having a record for the fastest growth rate during 2012-2017. Growing westernization among the young population is the primary factor accelerating market growth. Deodorant which is a lower-priced product an alternative to fragrances has received strong popularity among South Africans especially among the low-income group. Rise in professional young men who want to look good to overcome the effect of the hot climate in Africa has driven the market. Rising consumers demand natural and organic deodorants in South Africa has significantly affected the market growth.
MEA Deodorants Industry Overview
The Middle East & Africa deodorants market is competitive and fragmented in nature owing to the presence of many regional and domestic players. Emphasis is given on the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers.
For instance, in Aug 2018, Epic launched a new range of body deodorants in the United Arab Emirates for both men and women, which is available in all major stores in the country as well as globally. Key players dominating the market include Unilever, Beiersdorf, The Body Shop South International Plc, Bath & Body Works Direct, Inc., SA Designer Parfums Ltd, and Church & Dwight Co., Inc., among others.
MEA Deodorants Market Leaders
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Unilever
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The Body Shop South International Plc
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Bath & Body Works Direct, Inc.
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SA Designer Parfums Ltd
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Church & Dwight Co., Inc.
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Beiersdorf AG
*Disclaimer: Major Players sorted in no particular order
MEA Deodorants Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Deliverables & Study Assumptions
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
-
4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 By Product Type
- 5.1.1 Sprays
- 5.1.2 Roll-On
- 5.1.3 Stick
- 5.1.4 Others
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5.2 By Distribution Channel
- 5.2.1 Hypermarkets/Supermarkets
- 5.2.2 Convenience Stores
- 5.2.3 Specialist Retail Stores
- 5.2.4 Drug Stores/Pharmacies
- 5.2.5 Online Retail Stores
- 5.2.6 Others
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5.3 By Geography
- 5.3.1 South Africa
- 5.3.2 Saudi Arabia
- 5.3.3 Rest of Middle East & Africa
6. COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Position Analysis
-
6.3 Company Profiles
- 6.3.1 Unilever
- 6.3.2 Beiersdorf AG
- 6.3.3 The Body Shop South International Plc
- 6.3.4 Bath & Body Works Direct, Inc.
- 6.3.5 SA Designer Parfums Ltd
- 6.3.6 Church & Dwight Co., Inc.
- 6.3.7 Maramii
- 6.3.8 New Avon Company
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
MEA Deodorants Industry Segmentation
The Middle East & Africa deodorants market is segmented by product type and distribution channel. By product type, the market is segmented into sprays, roll-on, sticks, and others; and by distribution channel as supermarket/hypermarkets, convenience stores, specialty stores, drug stores/pharmacies, online retail stores, and others. Also, the study provides an analysis of the deodorants market in the emerging and established markets across the Middle East & Africa region, including South Africa, Saudi Arabia, and the Rest of the Middle East & Africa.
| By Product Type | Sprays |
| Roll-On | |
| Stick | |
| Others | |
| By Distribution Channel | Hypermarkets/Supermarkets |
| Convenience Stores | |
| Specialist Retail Stores | |
| Drug Stores/Pharmacies | |
| Online Retail Stores | |
| Others | |
| By Geography | South Africa |
| Saudi Arabia | |
| Rest of Middle East & Africa |
MEA Deodorants Market Research FAQs
What is the current Middle East & Africa Deodorants Market size?
The Middle East & Africa Deodorants Market is projected to register a CAGR of 3.10% during the forecast period (2024-2029)
Who are the key players in Middle East & Africa Deodorants Market?
Unilever, The Body Shop South International Plc, Bath & Body Works Direct, Inc., SA Designer Parfums Ltd, Church & Dwight Co., Inc. and Beiersdorf AG are the major companies operating in the Middle East & Africa Deodorants Market.
What years does this Middle East & Africa Deodorants Market cover?
The report covers the Middle East & Africa Deodorants Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Middle East & Africa Deodorants Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
MEA Natural Deodorants and Perfumes Industry Report
Statistics for the 2024 MEA Natural Deodorants and Perfumes market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. MEA Natural Deodorants and Perfumes analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
