Market Trends of Middle East & Africa Deodorants Industry
This section covers the major market trends shaping the MEA Deodorants Market according to our research experts:
Rising Demand for Deodorant Sticks in the Region
Deodorant sticks were considered to be one of the largest growing deodorant generating sales. The large demand for deodorant sticks in the country is due to its solid form that does not leave a wet sensation. Stick forms provide better usage control, thereby resulting in less product wastage. Moreover, sticks/creams are more suitable for consumers having sensitive skin as they provide a creamy texture that does not result in dryness. Manufacturers have been focusing on introducing organic deodorants in the form of sticks/creams to tap the consumer's preference for chemical-free hygiene products.
South Africa to Drive the Regional Market
South Africa occupies a significant share in the market for deodorants in the Middle East & Africa having a record for the fastest growth rate during 2012-2017. Growing westernization among the young population is the primary factor accelerating market growth. Deodorant which is a lower-priced product an alternative to fragrances has received strong popularity among South Africans especially among the low-income group. Rise in professional young men who want to look good to overcome the effect of the hot climate in Africa has driven the market. Rising consumers demand natural and organic deodorants in South Africa has significantly affected the market growth.
