Market Size of Middle-East and Africa Fruits and Vegetable Juice Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 6.24 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
MEA Fruits and Vegetable Juice Market Analysis
The Middle-East and Africa fruit and vegetable juice market is projected to register a CAGR of 6.24% during the forecast period, 2022-2027.
In 2020, fruit and vegetable juice registered a sales growth due to higher at-home consumption during the COVID-19 pandemic; in the initial days of 2020, all juice products with added sugar or sweeteners were subject to an excise tax at a flat rate of 50% of the retail unit price. The rise in unit price has impacted the inclination toward juices due to economic turmoil created by the global pandemic.
The current average per capita consumption of fruit and vegetable juices in the Middle East & Africa region is comparatively lower than that of the developed regions but is increasing at a quick pace. Education levels play an essential role in determining the health status of consumers in this region.
MEA Fruits and Vegetable Juice Industry Segmentation
This market covers all still juices obtained from fruits and/or vegetables by mechanical processes, reconstituted, often including pulp or vegetable/fruit puree.
The Middle-East and Africa fruits and vegetable juice market is segmented by category, type, distribution channel, and geography. By category, the market is segmented into fruit juices and vegetable juices. By type, the market is segmented into nectar, still juice drinks, and 100% juice. By distribution channel, the market is segmented into supermarkets/hypermarkets, specialty stores, convenience stores, online retail stores, and other distribution channels. The market is studied for different countries across the region to provide a broader perspective, such as Saudi Arabia, South Africa, the Rest of the Middle-East and Africa. The report contains top-line revenues and market share analysis of the key players, highlighting the most adopted strategy of companies in the market. The report offers market size and forecasts in value (USD million) for the above-mentioned segments.
| By Product Type | |
| Fruit Juice | |
| Vegetable Juices | |
| Nectar |
| By Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Specialty Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
| Geography | |
| South Africa | |
| Saudi Arabia | |
| Rest of Middle-East and Africa |
Middle-East and Africa Fruits and Vegetable Juice Market Size Summary
The Middle-East and Africa fruit and vegetable juice market is experiencing a robust growth trajectory, driven by increasing consumer awareness about health and wellness. The market is characterized by a diverse range of juice products available in various packaging formats, catering to the evolving taste preferences and convenience needs of consumers. Despite the current per capita consumption being lower than in developed regions, it is on a rapid upward trend, creating opportunities for foreign manufacturers to enter the market. Companies are innovating with new flavors and reducing sugar content to comply with health trends and tax regulations, thereby enhancing their market presence. The shift towards healthier beverage options, particularly in Saudi Arabia, is further fueled by excise taxes on carbonated drinks, encouraging consumers to opt for juices with natural ingredients and added nutritional benefits.
The competitive landscape of the Middle-East and Africa fruit and vegetable juice market is marked by the presence of numerous small and medium-sized regional players, alongside major global companies. Key players are focusing on product innovation, strategic partnerships, and new product launches to capture a larger market share. The introduction of naturally sweetened and nutritionally enhanced juice products, such as those using Stevia, reflects the industry's response to changing consumer preferences. Companies like Del Monte Foods, Almarai, and Coca-Cola are actively expanding their product offerings to include a variety of flavors and packaging solutions, catering to the diverse tastes and lifestyles of consumers in the region. This dynamic market environment is poised for continued growth, driven by both consumer demand and strategic industry initiatives.
Middle-East and Africa Fruits and Vegetable Juice Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Product Type
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2.1.1 Fruit Juice
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2.1.2 Vegetable Juices
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2.1.3 Nectar
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2.2 By Distribution Channel
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2.2.1 Supermarkets/Hypermarkets
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2.2.2 Convenience Stores
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2.2.3 Specialty Stores
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2.2.4 Online Retail Stores
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2.2.5 Other Distribution Channels
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2.3 Geography
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2.3.1 South Africa
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2.3.2 Saudi Arabia
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2.3.3 Rest of Middle-East and Africa
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Middle-East and Africa Fruits and Vegetable Juice Market Size FAQs
What is the current Middle-East and Africa Fruits and Vegetable Juice Market size?
The Middle-East and Africa Fruits and Vegetable Juice Market is projected to register a CAGR of 6.24% during the forecast period (2024-2029)
Who are the key players in Middle-East and Africa Fruits and Vegetable Juice Market?
Del Monte Foods, Inc, Almarai Company, Al-Othman Group Holding Co, Al Rabie Saudi Foods Co. Ltd. and Coca-Cola Company are the major companies operating in the Middle-East and Africa Fruits and Vegetable Juice Market.
