Market Size of Middle East & Africa Hair Styling Products Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 4.11 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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MEA Hair Styling Products Market Analysis
Middle East & Africa Hair Styling Products market is projected to grow at a CAGR of 4.11% during the forecast period, 2020-2025.
- Rising fashion trends among the young population, expanding distribution channels, and high purchasing power are the primary factor driving the hair styling products market in the region.
- Moreover, African women are looking for hair nourishing and damage repairing alternatives to existent hair care products, like shampoos, conditioners, and even styling agents.
MEA Hair Styling Products Industry Segmentation
Middle East & Africa Hair Styling Products market is segmented by product, distribution channel, and geography. On the basis of product type, the market is segmented into Hair Gel, Hair Mousse, Styling Creams and Waxes, Other Styling Products. On the basis of the distribution channels, the market is segmented into Convenience Stores, Supermarkets/Hypermarkets, Specialist Stores, Online Retail Stores, Others. On the basis of geography, the report provides a regional analysis, which includes UAE, Saudi Arabia, South Africa, and the Rest of Middle East & Africa.
| By Product Type | |
| Hair Gel | |
| Hair Mousse | |
| Styling Creams and Waxes | |
| Other Styling Products |
| By Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Speciality Stores | |
| E-Commerce | |
| Convenience Stores | |
| Other Distribution Channels |
| Geography | |
| United Arab Emirates | |
| Saudi Arabia | |
| South Africa | |
| Rest of Middle East & Africa |
Middle East & Africa Hair Styling Products Market Size Summary
The Middle East and Africa hair styling products market is experiencing a notable expansion, driven by the influence of fashion trends among the youth, the expansion of distribution channels, and the increasing purchasing power within the region. The demand for hair styling products is further bolstered by the growing interest among African women in hair nourishing and damage-repairing alternatives to traditional hair care products. The rise in internet penetration, particularly in countries like Qatar, Bahrain, and the United Arab Emirates, has significantly contributed to the growth of online sales, with the convenience and variety offered by online retailers playing a crucial role in this trend.
In Saudi Arabia, the market is being propelled by increased awareness and education about hair styling products, particularly among middle and high economic class groups, influenced by social media bloggers and hair care professionals. These influencers are promoting the benefits of natural ingredients, impacting consumer choices towards products free from chemical ingredients. The evolving retail landscape and a shift towards premium products are expected to further drive market growth. Companies are actively investing in research and development, as well as expanding their distribution networks to strengthen their market presence, with major players like L'Oreal, Unilever, and others leading the charge.
Middle East & Africa Hair Styling Products Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Product Type
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2.1.1 Hair Gel
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2.1.2 Hair Mousse
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2.1.3 Styling Creams and Waxes
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2.1.4 Other Styling Products
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2.2 By Distribution Channel
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2.2.1 Supermarkets/Hypermarkets
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2.2.2 Speciality Stores
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2.2.3 E-Commerce
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2.2.4 Convenience Stores
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2.2.5 Other Distribution Channels
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2.3 Geography
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2.3.1 United Arab Emirates
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2.3.2 Saudi Arabia
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2.3.3 South Africa
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2.3.4 Rest of Middle East & Africa
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Middle East & Africa Hair Styling Products Market Size FAQs
What is the current Middle East & Africa Hair Styling Products Market size?
The Middle East & Africa Hair Styling Products Market is projected to register a CAGR of 4.11% during the forecast period (2024-2029)
Who are the key players in Middle East & Africa Hair Styling Products Market?
L'Oreal S.A., Marico Ltd., Twincare International and Sano Bruno`s Enterprises Ltd are the major companies operating in the Middle East & Africa Hair Styling Products Market.
