Middle East and Africa Active and Intelligent Packaging Market Size (2024 - 2029)

The Middle East and Africa active and intelligent packaging market is experiencing growth driven by shifts in consumer behavior and regulatory support. The rise in online shopping, particularly in smaller cities, is boosting the demand for innovative packaging solutions. Intelligent packaging, which offers real-time information about food conditions, and active packaging, which interacts with the food environment, are becoming increasingly important. Safety concerns, such as the risks associated with oxygen scavenging sachets, pose challenges to market expansion. Additionally, changing dietary preferences and increased disposable income in certain regions are contributing to the market's growth. Government regulations on food packaging and safety are also facilitating market development, as is the demand for convenient, packaged food options.

Market Size of Middle East and Africa Active and Intelligent Packaging Industry

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MEA Active and Intelligent Packaging Market Size
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 5.20 %
Market Concentration Medium

Major Players

MEA Active and Intelligent Packaging Market Key Players

*Disclaimer: Major Players sorted in no particular order

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MEA Active & Intelligent Packaging Market Analysis

The Latin America Active and Intelligent Packaging market is expected to register a CAGR of 5.2% over the forecast period (2021 - 2026). Since most countries are under lockdown and even post-COVID-19, people will be afraid to go out shopping, keeping social distancing in mind. As a result, there will be an increase in online purchasing. Until now, online buying of groceries was only limited to cosmopolitan or metro cities, but soon, it will be a preferred mode of buying in small cities and towns. This is further anticipated to witness a rise in the packaging sector and boost the development of active and intelligent packaging.

  • Intelligent packaging is enabled to sense and measure some variables of the food that it encloses or the environment in which it is kept. This feature enables it to inform the stakeholders (manufacturer, retailer, and consumer) of the state of the food through measured properties.
  • An intelligent packaging system contains smart devices that are small, inexpensive labels or tags, capable of acquiring, storing, and transferring information about the parameters, functions, and properties of the food contained inside the package.
  • Active packaging absorbs food chemicals derived from the food or the environment within the packaging that surrounds the food or releases substances, such as preservatives, antioxidants, and flavoring, into the food or the food's surrounding environment.
  • However, safety concerns related to the adoption of sachet-type oxygen scavenging in food, such as accidental ingestion of the sachet by consumers and spill/leak of the sachet contents into food, can be harmful. They are the major factors challenging the growing use of oxygen scavengers in the market.
  • The average Egyptian's interest in food and the curiosity to experience unfamiliar cuisines has led to an increase in the number of food outlets. However, due to increasing fresh food prices and decreasing disposable income, people are shifting toward consuming frozen foods. This shift in trend may boost the expansion of the market studied.
  • The per capita income in Qatar is increasing, thus raising the purchasing power, which is driving the expansion of the packaging sector. The increasing demand for packaged products, as an outcome of changing lifestyles, and the demand from manufacturers for longer shelf life are driving the growth of the market studied.
  • Moreover, the governments' strict regulations with regard to food packaging and safety standards are one of the few other factors aiding the growth of the packaging market in Qatar. Active and intelligent packaging is also being altered to cater to the needs of fast-food consumers, who are rapidly moving toward packaged food.

MEA Active & Intelligent Packaging Industry Segmentation

Active and intelligent packaging involves the use of permitted additives in packaging films, or within packaging containers, for the maintenance and extension of product shelf life. Active packaging allows packages to interact with food and the environment and plays a dynamic role in food preservation. The Middle East and Africa Active and Intelligent Packaging Market is Segmented by Type (Active Packaging, Intelligent Packaging), By End-User Vertical (Food, Beverage, Healthcare, Personal Care), and by Country.

By Type
Active Packaging
Gas Scavengers/Emitters
Moisture Scavenger
Microwave Susceptors
Other Active Packaging Technologies
Intelligent Packaging
Coding and Markings
Antenna (RFID and NFC)
Sensors and Output Devices
Other Intelligent Packaging Technologies
By End-user Vertical
Food
Beverage
Healthcare
Personal Care
Other End-user Verticals
By Country
Saudi Arabia
United Arab Emirates
Egypt
Rest of Middle East and Africa
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Middle East and Africa Active and Intelligent Packaging Market Size Summary

The Middle East and Africa Active and Intelligent Packaging market is experiencing moderate consolidation, with key players like BASF SE, Amcor Ltd, and Honeywell International Inc. leading the charge. These companies are actively engaging in strategic partnerships and product innovations to expand their market presence. The market is driven by the increasing demand for packaged products, influenced by changing consumer lifestyles and the need for longer shelf life. The rise in online shopping, particularly post-COVID-19, has further fueled the demand for advanced packaging solutions. Intelligent packaging, which can sense and communicate the state of the enclosed products, and active packaging, which interacts with the packaged content to enhance quality and longevity, are gaining traction across the region. This growth is supported by the expanding personal care sector, where the demand for sophisticated and safe packaging solutions is on the rise due to increased disposable incomes and a shift towards natural and organic products.

The market's expansion is also bolstered by the growing inclination towards packaged and ready-to-eat foods, as well as the adoption of innovative packaging technologies such as oxygen scavengers and anti-microbial solutions. These advancements are crucial in maintaining product quality and safety, especially in the context of the Middle East's harsh climate. The region is also witnessing a shift towards flat-rolled aluminum for packaging, which aligns with the active packaging trend. Recent developments, such as Sealed Air's new thermoforming packaging solution and Amcor's healthcare lidding technology, highlight the ongoing innovation in the sector. These advancements not only enhance the functionality of packaging but also address the evolving needs of consumers and manufacturers, ensuring the market's continued growth and adaptation to emerging trends.

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Middle East and Africa Active and Intelligent Packaging Market Size - Table of Contents

  1. 1. MARKET INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Industry Value Chain Analysis

    3. 1.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.3.1 Bargaining Power of Suppliers

      2. 1.3.2 Bargaining Power of Consumers

      3. 1.3.3 Threat of New Entrants

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

    4. 1.4 Market Drivers

      1. 1.4.1 Longer Shelf Life and Changing Consumer Lifestyle

      2. 1.4.2 Growing Demand for Fresh and Quality Food Products

    5. 1.5 Market Challenges

      1. 1.5.1 Issues with the Effects of Packaging Materials on the Human Body

      2. 1.5.2 Security and Privacy Issues in the Case of Intelligent Packaging

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Type

      1. 2.1.1 Active Packaging

        1. 2.1.1.1 Gas Scavengers/Emitters

        2. 2.1.1.2 Moisture Scavenger

        3. 2.1.1.3 Microwave Susceptors

        4. 2.1.1.4 Other Active Packaging Technologies

      2. 2.1.2 Intelligent Packaging

        1. 2.1.2.1 Coding and Markings

        2. 2.1.2.2 Antenna (RFID and NFC)

        3. 2.1.2.3 Sensors and Output Devices

        4. 2.1.2.4 Other Intelligent Packaging Technologies

    2. 2.2 By End-user Vertical

      1. 2.2.1 Food

      2. 2.2.2 Beverage

      3. 2.2.3 Healthcare

      4. 2.2.4 Personal Care

      5. 2.2.5 Other End-user Verticals

    3. 2.3 By Country

      1. 2.3.1 Saudi Arabia

      2. 2.3.2 United Arab Emirates

      3. 2.3.3 Egypt

      4. 2.3.4 Rest of Middle East and Africa

Middle East and Africa Active and Intelligent Packaging Market Size FAQs

The Middle East and Africa Active and Intelligent Packaging Market is projected to register a CAGR of 5.20% during the forecast period (2024-2029)

Landec Corporation, Honeywell International Inc, Amcor Ltd, BASF SE and Crown Holdings, Inc are the major companies operating in the Middle East and Africa Active and Intelligent Packaging Market.

Middle East and Africa Active and Intelligent Packaging Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)