Middle-East and Africa Animal-based Meat and Dairy Products Market Trends

Convenience is the key factor driving the growth of RTE meat consumption in the region, along with the increasing disposable income and a rise in the number of working women. Furthermore, due to the technological innovations in the food industry, the range of convenience food has expanded to chilled, frozen, and shelf-stable, microwave-able, prepared mixes, thereby promoting the market for frozen and meat products in Middle East & Africa. Ready-to-eat meat gradually emerged as one of the fastest-growing segments in the packaged and produced food market due to increasing purchasing power, progressing lifestyle, and changing consumer patterns that encourage healthy eating. Furthermore, consumers have been inclined toward convenient food products, such as ready meals, owing to their instant nature, i.e., lesser preparation time and easy handling. Moreover, due to busy and hectic lifestyles, consumers are demanding dishes that can be prepared and served quickly and eaten on the go. The availability of options containing protein-rich red meat satisfy the breakfast needs of the consumers. Moreover, the advancements in freezing technologies, innovative refrigerator displays in supermarkets and better and faster supply chain solutions are responsible for the increasing consumption and the growing demand for frozen meat. However, in the case of processed meat, the potential threat of contamination at various stages of transportation, handling, and processing poses a greater risk of food-borne diseases, as these products contain a high initial microbial load. This situation certainly demands manufacturers to be more cautious and determined to provide top-notch quality products to consumers, considering the segment's growing appeal.