MEA Athletic Footwear Industry Overview
The Athletic footwear market in the Middle East and Africa is highly competitive with many regional and international competitors present in the region. Some of the prominent players in the market are Nike Inc., Adidas AG, Under Armour Inc., New Balance Athletics Inc., Puma SE, and Skechers U.S.A., Inc., among others. Some of the strategies adopted by major players to increase their market share are partnering with resellers, investments in technologies, and increasing social media marketing by partnering with regional celebrities. For instance, in October 2020, Koora and Adidas partnered to bring an online football competition to connect and engage with the football audience during the lockdown. This helped Adidas achieve engagement across social media in UAE and KSA.
In the medium term, it is expected that the major players will compete based on sustainable product launches, investment in technologies such as Virtual reality, and expanding online presence.
MEA Athletic Footwear Market Leaders
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Nike Inc.
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Adidas AG
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Under Armour Inc.
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Puma SE
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The North Face
- *Disclaimer: Major Players sorted in no particular order
