Market Size of Middle East and Africa Athletic Footwear Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 5.32 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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MEA Athletic Footwear Market Analysis
The Middle East and Africa Athletic Footwear Market is projected to witness a CAGR of 5.32% during the forecast period (2022-2027).
Increased participation in outdoor sports is supported by increased disposable income and improved health awareness is identified as the key market driver in the Middle East and Africa. Further, rapid urbanization allows access to renowned sports clubs and fitness centers, enabling consumer spending on athleisure accessories including footwear. For instance, the report published by the world bank in May 2021, reveals that the Middle East and North Africa (MENA), is already 64% urbanized. The region also holds a significant number of multi-brand and single-brand stores featuring a wide assortment of athletic footwear from global companies, which is the primary attraction of international tourists vising the countries such as Saudi Arabia and UAE. Thus, expanding cross-border tourism in cities such as Dubai, Abu Dhabi, and Bahrain is driving the sales of athletic footwear in the region.
Moreover, key authorities of certain countries are actively promoting sports participation to achieve the nation's health and wellness goals, which is expected to offer lucrative growth opportunities for athletic footwear brands during the forecast period. For instance, the Government of Saudi Arabia is encouraging foreign investors to purchase the whole ownership of clubs, academies, and centers for 27 of the country's most popular sports. The Ministry of Sport introduced NAFES in 2021, a new online licensing platform intended to promote foreign cooperation and investment in the Kingdom, one of the world's most quickly expanding sports marketplaces.
MEA Athletic Footwear Industry Segmentation
Footwear specifically designed for fitness and sporting activities is called athletic footwear. It can be worn for sports, exercising, or recreational activities such as trekking, or running. The Middle East and Africa athletic footwear market is segmented by product type, end-user, distribution channel, and geography. By product type, the market is segmented into running shoes, sports shoes, trekking/hiking shoes, and other product types. By end user, the market is segmented into men, women, and children. In terms of distribution channels, the market is segmented into sports and athletic goods stores, supermarkets/hypermarkets, online retail stores, and other distribution channels. The study also covers the country-level analysis of countries such as Saudi Arabia, the United Arab Emirates, South Africa, the Rest of the Middle East, and Africa. For each segment, the market sizing and forecasts have been done based on value (in USD million).
| By Product Type | |
| Running Shoes | |
| Sports Shoes | |
| Trekking/Hiking Shoes | |
| Other Product Types |
| By End User | |
| Men | |
| Women | |
| Children |
| By Distibution Channel | |
| Sports and Athletic Goods Stores | |
| Supermarkets/Hypermarkets | |
| Online Retail Stores | |
| Other Distribution Channels |
| By Geography | |
| Saudi Arabia | |
| United Arab Emirates | |
| South Africa | |
| Rest of Middle-East and Africa |
Middle East and Africa Athletic Footwear Market Size Summary
The Middle East and Africa athletic footwear market is experiencing significant growth, driven by increased participation in outdoor sports, rising disposable incomes, and heightened health awareness. Rapid urbanization in the region has facilitated access to sports clubs and fitness centers, encouraging consumer spending on athleisure products, including footwear. The presence of numerous multi-brand and single-brand stores offering a wide range of athletic footwear from global companies attracts international tourists, particularly in countries like Saudi Arabia and the UAE. This influx of cross-border tourism, coupled with government initiatives promoting sports participation, is creating lucrative opportunities for athletic footwear brands. The expansion of gym and sports club memberships, along with growing public awareness of the benefits of physical exercise, is expected to further boost demand for athleisure products in the region.
The United Arab Emirates stands out as a favorable market for athletic footwear manufacturers due to its thriving tourism sector, supportive government policies in sports, substantial investments in retail space, and the growth of fashion e-commerce. The UAE's e-commerce market is leading among Gulf Cooperation Council states, with a significant portion of retail sales occurring online. The increasing number of international tourists, who often purchase fashion and lifestyle accessories, is anticipated to accelerate market growth. The competitive landscape of the athletic footwear market in the Middle East and Africa includes prominent players like Nike Inc., Adidas AG, and Puma SE, who are employing strategies such as partnerships, technological investments, and social media marketing to enhance their market share. In the medium term, competition is expected to focus on sustainable product launches and expanding online presence, with major brands continuing to innovate and engage with consumers through various channels.
Middle East and Africa Athletic Footwear Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Force Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Product Type
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2.1.1 Running Shoes
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2.1.2 Sports Shoes
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2.1.3 Trekking/Hiking Shoes
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2.1.4 Other Product Types
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2.2 By End User
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2.2.1 Men
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2.2.2 Women
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2.2.3 Children
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2.3 By Distibution Channel
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2.3.1 Sports and Athletic Goods Stores
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2.3.2 Supermarkets/Hypermarkets
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2.3.3 Online Retail Stores
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2.3.4 Other Distribution Channels
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2.4 By Geography
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2.4.1 Saudi Arabia
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2.4.2 United Arab Emirates
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2.4.3 South Africa
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2.4.4 Rest of Middle-East and Africa
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Middle East and Africa Athletic Footwear Market Size FAQs
What is the current Middle East and Africa Athletic Footwear Market size?
The Middle East and Africa Athletic Footwear Market is projected to register a CAGR of 5.32% during the forecast period (2024-2029)
Who are the key players in Middle East and Africa Athletic Footwear Market?
Nike Inc., Adidas AG, Under Armour Inc., Puma SE and The North Face are the major companies operating in the Middle East and Africa Athletic Footwear Market.
