Middle East & Africa Beauty and Personal Care Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 3.88 % |
| Market Concentration | Low |
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*Disclaimer: Major Players sorted in no particular order |
Middle East & Africa Beauty and Personal Care Market Analysis
The MEA Beauty And Personal Care Products Market size is expected to grow from USD 23.40 billion in 2023 to USD 28.30 billion by 2028, at a CAGR of 3.88% during the forecast period (2023-2028).
The increasing awareness of customers about their appearance is one of the major reasons driving the market expansion. Millennials are increasingly using beauty and personal care items, such as skin care, color cosmetics, and hair care, as part of their regular grooming routine. The emergence of cosmetics with natural, non-toxic, and organic components has also aided market expansion. The simple accessibility of these cosmetic items through various sales channels, such as online stores and e-commerce players, has aided the market's rise in terms of value sales. Furthermore, the growing focus of male customers on skincare and grooming, in order to improve their physical appearance and take better care of their skin, is expected to provide significant potential prospects. Rising consumer awareness about using cosmetics that are vegan, organic, natural, and, at the same time, good for the planet has encouraged consumers to opt for products with such claims.
The market has witnessed substantial growth in the demand for hair care products, coupled with the rise in hair fall problems, which is likely to contribute to the growth of the market during the forecast period. Shampoos made from natural and organic ingredients are becoming increasingly popular in the Middle East and Africa. A growing number of consumers in the Middle East and Africa are seeking natural hair care solutions to address scalp-related issues and hair loss. Manufacturers are continuously expanding their product portfolio, with evolving consumer needs for shampoo products comprising natural ingredients. The increasing dental problems among children and adults, due to poor eating habits, and the rise in the popularity of herbal oral care products are the factors primarily driving the oral care products market in the region.
Middle East & Africa Beauty and Personal Care Market Trends
Increased Internet Penetration and Social Media Influence
Online beauty shoppers are increasingly moving beyond price and promotion to value the convenience of online shopping, reading product reviews, sharing online makeup tips, and receiving automatic refills of regularly used products. This builds an opportunity for brand owners and retailers to capture this growing market. Also, brand owners and retailers offer 'an all-encompassing online category approach through online portals. Such factors boost the online penetration of the Middle East and African population for purchasing beauty and personal care products. The factors such as the online availability of a wide range of items, time-saving viewpoint, easy-to-navigate online shopping portals, hassle-free online payments, and in-home delivery are expected to be rising and are expected to boost the sales of the online beauty and personal care market. With the increasing penetration of media, there has been a rising societal pressure to always look good. Furthermore, Middle East and African consumers are spending heavily on grooming products due to the growing influence of celebrities and influencers. Consumers have shifted their preference from synthetic skincare products to organic or natural products. Moreover, the online sales of natural and organic cosmetics products are booming in the region owing to the wide availability of products on the e-commerce platform. Thus, the manufacturers are launching new online stores to meet consumer demand. For instance, in July 2021, Sisley Paris, a luxury French cosmetic brand, launched its e-commerce channel for customers in GCC countries including KSA, UAE, Kuwait, Qatar, Bahrain, and Oman.
Saudi Arabia Holds the Prominent Share
Saudi Arabia is one of the prominent markets for beauty and personal care products in the Middle East and Africa. Consumers in the country tend to spend substantially on their personal appearance, thereby, supplementing the growth of the cosmetic and fragrances market in the country. A growing number of self-conscious users, penetration of organized retail channels, growth in the aging population, and increased demand for male grooming products are a few factors that boosted the growth of the market studied. The contribution of the cosmetics and personal care industry to the Saudi economy is booming exponentially. The growing demand for natural/organic, herbal, and halal products and innovative and eco-friendly packaging designs is attributed to the market growth in the country.
The trend of social media influencers showcasing their beauty regimens has been on the rise over the past few years, and both local and international beauty companies have been turning to influencers to increase their brand awareness and reach potential consumers. Rising skincare trends among the young population, expanding distribution channels, and high purchasing power is the primary factor driving the market in the region. With a growing interest in deliberate and sustainable consumption in Saudi Arabia, there is an increasing demand for transparent communication regarding ingredients listed in beauty and personal care products. This, in turn, raises consumer concern in terms of transparency and security in their beauty shopping experience. Owing to this factor, the key manufacturers or online retailers are focused on innovating new clean products that satisfy consumer demands.
Middle East & Africa Beauty and Personal Care Industry Overview
The Middle East and Africa beauty and personal care products market is highly fragmented owing to the presence of various international, regional, and local players. The key players in the market are Procter and Gamble, Revlon Inc, Oriflame Holding AG, Avon Products, Inc., and Unilever PLC, among others. The market players are increasing their investments in R&D and marketing and expanding their distribution channels, to maintain their position in the market and offer innovative and sustainable beauty and personal care products. The market giants have been expanding their geographical presence by strengthening their distribution channels in the potential countries of the region.
Middle East & Africa Beauty and Personal Care Market Leaders
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Procter and Gamble
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Revlon Inc
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Oriflame Holding AG
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Avon Products, Inc.
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Unilever PLC
*Disclaimer: Major Players sorted in no particular order
Middle East & Africa Beauty and Personal Care Market News
- In February 2023, Bayer launched a new Bepanthen Derma, a dry skincare range in the United Arab Emirates. The new skincare line includes eight moisturizers and cleansers for the body and face and is available in pharmacies including Binsina and Aster. The company claims that the new range addresses the pervasive dry to very dry skin condition.
- In January 2023, Happier Skincare, a North Indian brand, expanded its presence in the Middle East by offering its skincare products including toners, cleansers, sunscreens, and serums, among others. The brand is focused on countries like Saudi Arabia and the United Arab Emirates and has perused e-commerce expansion in the countries.
- In March 2022, Bayer launched the newly formulated Bepanthen Derma skincare line in Saudi Arabia. The new range contains concentrated natural ingredients and vitamins like niacinamide and dexpanthenol. The company claims that the new range targets sensitive and dry skin condition and repair the skin from within.
Middle East & Africa Beauty and Personal Care Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
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4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 Category
- 5.1.1 Premium
- 5.1.2 Mass
- 5.1.3 Super Premium/luxury
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5.2 Product Type
- 5.2.1 Personal Care Products
- 5.2.1.1 Hair Care Products
- 5.2.1.1.1 Shampoo
- 5.2.1.1.2 Conditioners
- 5.2.1.1.3 Hair Styling and Coloring Products
- 5.2.1.1.4 Other Hair Care Products
- 5.2.1.2 Skin Care Products
- 5.2.1.2.1 Facial Care Products
- 5.2.1.2.2 Body Care Products
- 5.2.1.2.3 Lip Care Products
- 5.2.1.3 Bath and Shower
- 5.2.1.3.1 Soaps
- 5.2.1.3.2 Shower Gels
- 5.2.1.3.3 Other Bath and Shower Products
- 5.2.1.4 Oral Care
- 5.2.1.4.1 Toothbrushes and Replacements
- 5.2.1.4.2 Toothpaste
- 5.2.1.4.3 Mouthwashes and Rinses
- 5.2.1.4.4 Other Oral Care Products
- 5.2.1.5 Men's Grooming
- 5.2.1.6 Deodrants and Antiperspirants
- 5.2.2 Cosmetics/Make-up Products
- 5.2.2.1 Facial Cosmetics
- 5.2.2.2 Eye Cosmetic Products
- 5.2.2.3 Lip and Nail Make-up Products
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5.3 By Distribution Channel
- 5.3.1 Supermarkets/Hypermarkets
- 5.3.2 Convenience Stores
- 5.3.3 Online Retail Channels
- 5.3.4 Other Distribution Channel
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5.4 Country
- 5.4.1 United Arab Emirates
- 5.4.2 Saudi Arabia
- 5.4.3 South Africa
- 5.4.4 Rest of Middle East and Africa
6. COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
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6.3 Company Profiles
- 6.3.1 Procter and Gamble
- 6.3.2 Revlon Inc
- 6.3.3 Oriflame Holding AG
- 6.3.4 Avon Products, Inc
- 6.3.5 Unilever PLC
- 6.3.6 Beiersdorf AG
- 6.3.7 Estee Lauder Inc.
- 6.3.8 Amway Corporation
- 6.3.9 Shiseido Company
- 6.3.10 Cosnova GmbH
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
** Subject To AvailablityMiddle East & Africa Beauty and Personal Care Industry Segmentation
Beauty and personal care are an art field that addresses the looks and health of someone's hair, nails, and skin.
The scope of the Middle East and Africa beauty and personal care products market includes segmentation of the market based on category, product type, distribution channel, and geography. By category, the market is segmented as mass, premium, and super-premium/luxury. By product type, the market is segmented as personal care products and cosmetics/make-up products. The personal care products are further segmented into hair care products, skincare products, bath and shower, oral care, men's grooming, and deodorants and antiperspirants. The hair care products are sub-segmented into shampoo, conditioners, hair styling and coloring products, and other hair care products. Skincare products are further sub-segmented into facial care products, body care products, and lip care products. The bath and shower segment is further sub-segmented into soaps, shower gels, and other bath and shower products. Oral care is further sub-segmented into toothbrushes and replacements, toothpaste, mouthwashes and rinses, and other oral care products. The cosmetics/make-up products are further sub-segmented into facial cosmetics, eye cosmetic products, and lip and nail make-up products. By distribution channel, the market is segmented as supermarkets/hypermarkets, convenience stores, online retail stores, and other distribution channels. By geography, the market is segmented into the United Arab Emirates, Saudi Arabia, South Africa, and the Rest of Middle East and Africa. The market sizing has been done in value terms in USD for all the abovementioned segments.
| Category | Premium | ||
| Mass | |||
| Super Premium/luxury | |||
| Product Type | Personal Care Products | Hair Care Products | Shampoo |
| Conditioners | |||
| Hair Styling and Coloring Products | |||
| Other Hair Care Products | |||
| Product Type | Personal Care Products | Skin Care Products | Facial Care Products |
| Body Care Products | |||
| Lip Care Products | |||
| Product Type | Personal Care Products | Bath and Shower | Soaps |
| Shower Gels | |||
| Other Bath and Shower Products | |||
| Product Type | Personal Care Products | Oral Care | Toothbrushes and Replacements |
| Toothpaste | |||
| Mouthwashes and Rinses | |||
| Other Oral Care Products | |||
| Product Type | Personal Care Products | Men's Grooming | |
| Deodrants and Antiperspirants | |||
| Product Type | Cosmetics/Make-up Products | Facial Cosmetics | |
| Eye Cosmetic Products | |||
| Lip and Nail Make-up Products | |||
| By Distribution Channel | Supermarkets/Hypermarkets | ||
| Convenience Stores | |||
| Online Retail Channels | |||
| Other Distribution Channel | |||
| Country | United Arab Emirates | ||
| Saudi Arabia | |||
| South Africa | |||
| Rest of Middle East and Africa |
Middle East & Africa Beauty and Personal Care Market Research FAQs
What is the current MEA Beauty And Personal Care Products Market size?
The MEA Beauty And Personal Care Products Market is projected to register a CAGR of 3.88% during the forecast period (2024-2029)
Who are the key players in MEA Beauty And Personal Care Products Market?
Procter and Gamble, Revlon Inc, Oriflame Holding AG, Avon Products, Inc. and Unilever PLC are the major companies operating in the MEA Beauty And Personal Care Products Market.
What years does this MEA Beauty And Personal Care Products Market cover?
The report covers the MEA Beauty And Personal Care Products Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the MEA Beauty And Personal Care Products Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
What are the major factors driving the Beauty and Personal Care Products Market in the Middle East and Africa?
The major factors driving the Beauty and Personal Care Products Market in the Middle East and Africa are a) Greater exposure to media and social media influences consumer interest in personal grooming b) Growth of modern retail channels like malls and online platforms improves product accessibility
Middle East & Africa Cosmetics Industry Report
The Beauty and Personal Care Products market in the Middle East and Africa is on a significant uptrend, fueled by growing consumer awareness about personal appearance, increased disposable incomes, and the introduction of luxury brands into emerging markets. The market's expansion is widespread across various segments, notably in personal care—including hair, facial, and oral care products—alongside beauty and make-up/color cosmetics. A noticeable shift towards natural, organic, and Halal-compliant ingredients reflects evolving consumer preferences. Additionally, the rise of online retail stores highlights a move towards convenience and a broader product selection. The market also observes an increased interest in male grooming products, underscoring evolving attitudes towards men’s personal care and hygiene. Despite economic challenges, the MEA beauty and personal care products market size is poised for growth, with opportunities spurred by urbanization, technological progress, and enhanced media influence on beauty practices. For detailed insights, Mordor Intelligence™ offers a comprehensive analysis, including market share, size, revenue growth rate, and a forecast outlook, available as a free report PDF download.
