Middle East and Africa Chocolate Market Size (2024 - 2029)

The Middle East and African chocolate market is experiencing growth driven by various factors, including the increasing demand for artisanal and premium chocolates. The market size is influenced by the reliance on imports from major foreign brands, particularly in the United Arab Emirates and other Middle Eastern countries, where modern retailing has boosted chocolate consumption. The presence of a large expatriate population and a focus on quality, driven by health trends and a preference for exclusive products, are key contributors to the market's expansion. Consumers are willing to pay a premium for chocolates that meet their quality expectations, further enhancing the market's potential.

Market Size of Middle East and Africa Chocolate Industry

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Middle East and Africa Chocolate Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 6.72 %
Market Concentration Low

Major Players

Middle East and Africa Chocolate Market Major Players

*Disclaimer: Major Players sorted in no particular order

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MEA Chocolate Market Analysis

The Middle East and African Chocolate Market is forecast to record a CAGR of 6.72% over the next five years.

Chocolate and chocolate-based products make most of their sales in the region through convenience stores and specialty outlets. The United Arab Emirates and most Middle Eastern countries rely on imports from major foreign brands, such as Barry Callebaut, Ferrero, and Lindt, rather than domestic production. Development in modern retailing also boosted the demand for chocolate in the Middle East. Furthermore, the large expatriate population in the Middle East and African countries, such as United Arab Emirates, Saudi Arabia, and Nigeria, contribute to the increasing demand for chocolates in the region. For this reason, imported chocolates have a huge opportunity in this region, as a proper distribution network can help improve the addressable market in the Middle Eastern nations.

Growing demand for artisanal chocolates is driving demand in this region, with several companies starting their establishments and using them to promote their brand. With the trend moving toward quality, the inherent flavor of cocoa beans is given a particular emphasis. The products in this segment are prepared using fresh cocoa beans and carved into chocolates by small-scale chocolatiers. The premium cocoa market, with sustainability certification and single-origin, accelerates the market's overall growth. This development is driven by the health trend and the quest for more exclusive products. Consumers place greater emphasis on the quality of chocolates, owing to increasing health concerns involving cheaper chocolates in the region and a surge in the popularity of fine cocoa. Therefore, consumers are willing to pay more for chocolate products that meet their demands.

MEA Chocolate Industry Segmentation

Chocolate is a liquid, solid, or paste formed from roasted and powdered cacao beans that can be consumed on its own or used as a flavoring ingredient in other meals. The Middle East and Africa Chocolate Markets is segmented by Type, Product, Distribution Channel, and Geography. Based on type, the market is segmented into Dark Chocolate, and Milk/White Chocolate. By Product, the market is segmented into Softlines/Selflines, Boxed Assortments, Countlines, Seasonal Chocolates, Molded Chocolates, and Other Product Types. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Specialty Retailers, Convenience/Grocery Stores, Online Retail Stores, and Other Distribution Channels. Based on Geography, the report includes South Africa, Saudi Arabia, the United Arab Emirates, and the Rest of the Middle East and Africa. For each segment, the market sizing and forecast have been done based on value (in USD million).

Product
Dark Chocolate
Milk/ White Chocolate
Type
Softlines/Selflines
Boxed Assortments
Countlines
Seasonal Chocolates
Molded Chocolates
Other Product Types
Distribution Channel
Supermarkets/ Hypermarkets
Specialty Stores
Convenience/Grocery Stores
Online Retail Stores
Other Distribution Channels
Geography
South Africa
Saudi Arabia
United Arab Emirates
Rest of Middle-East and Africa
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Middle East and Africa Chocolate Market Size Summary

The Middle East and African chocolate market is experiencing significant growth, driven by a combination of factors including the increasing demand for imported chocolates and the rise of modern retailing. The region's reliance on foreign brands such as Barry Callebaut, Ferrero, and Lindt highlights the opportunity for imported chocolates, especially given the large expatriate populations in countries like the United Arab Emirates, Saudi Arabia, and Nigeria. The market is further bolstered by the growing popularity of artisanal chocolates, which emphasize quality and the inherent flavors of cocoa beans. This trend is supported by the premium cocoa market, which focuses on sustainability and single-origin products, appealing to consumers who are willing to pay more for exclusive and high-quality chocolate offerings.

In South Africa, the chocolate market is witnessing rapid growth, fueled by mass merchandisers like hypermarkets and supermarkets, as well as increasing consumer awareness and disposable incomes. The demand for premium chocolates is rising, driven by gift-giving trends and the appeal of sophisticated packaging and innovative flavors. The market is highly competitive, with global and regional players such as Mars Incorporated, Lindt & Sprungli AG, and Nestle actively expanding their presence and product offerings. Strategic initiatives like new product launches, partnerships, and distribution expansions are key to capturing a larger consumer base. The introduction of innovative products, such as Barry Callebaut's whole-fruit chocolates, and the establishment of creative platforms like the Chocolate Academy in Dubai, further underscore the dynamic nature of the market and its potential for continued growth.

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Middle East and Africa Chocolate Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Product

      1. 2.1.1 Dark Chocolate

      2. 2.1.2 Milk/ White Chocolate

    2. 2.2 Type

      1. 2.2.1 Softlines/Selflines

      2. 2.2.2 Boxed Assortments

      3. 2.2.3 Countlines

      4. 2.2.4 Seasonal Chocolates

      5. 2.2.5 Molded Chocolates

      6. 2.2.6 Other Product Types

    3. 2.3 Distribution Channel

      1. 2.3.1 Supermarkets/ Hypermarkets

      2. 2.3.2 Specialty Stores

      3. 2.3.3 Convenience/Grocery Stores

      4. 2.3.4 Online Retail Stores

      5. 2.3.5 Other Distribution Channels

    4. 2.4 Geography

      1. 2.4.1 South Africa

      2. 2.4.2 Saudi Arabia

      3. 2.4.3 United Arab Emirates

      4. 2.4.4 Rest of Middle-East and Africa

Middle East and Africa Chocolate Market Size FAQs

The Middle East and Africa Chocolate Market is projected to register a CAGR of 6.72% during the forecast period (2024-2029)

Nestle S.A., Mondelez International Inc., Tiger Brands Limited, Chocoladefabriken Lindt & Sprüngli AG and Mars Incorporated are the major companies operating in the Middle East and Africa Chocolate Market.

Middle East and African Chocolate Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)