Market Size of Middle East & Africa Collagen Supplements Industry
Study Period | 2019 - 2029 |
Base Year For Estimation | 2023 |
Forecast Data Period | 2024 - 2029 |
Historical Data Period | 2019 - 2022 |
CAGR | 5.65 % |
Market Concentration | Low |
Major Players*Disclaimer: Major Players sorted in no particular order |
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MEA Collagen Supplement Market Analysis
The Middle East & Africa Collagen Supplements Market is projected to register a CAGR of 5.65% during the forecast period, 2022-2027.
Collagen is one of the top-selling supplements in the Middle East, owing to its key role in improving the health of hair, skin, and nails. The robust demand for collagen supplements is recorded, particularly among women, to prevent premature aging signs such as wrinkles, dry skin, and hyperpigmentation, among others. Further, consumers have better access to knowledge about health and nutrition, due to wide exposure to active media telecasts, lifestyle blogs, and social media. As a result, key companies are partnering with social media influencers to promote their product offerings to online consumers. Additionally, celebrity endorsement is a widely preferred marketing strategy to gain the attention of potential consumers.
Moreover, Collagen supplements in the form of pills, powders, and gummies are increasingly preferred for their convenience in consumption and effective absorption rate. These products are broken-down forms of collagen and sold as hydrolyzed collagen and collagen peptides. For instance, there is high consumption of dietary supplements, such as Vita Raw collagen pills, and COCOFLY hydrolyzed multi collagen 5 bloom peptide capsules in the United Arab Emirates, particularly among women consumers.
MEA Collagen Supplement Industry Segmentation
Collagen supplements contain amino acids, the building blocks of proteins, and other additional nutrients. These supplements are associated with several health benefits, like increasing muscle mass, preventing bone loss, relieving joint pain, and improving skin health by reducing wrinkles and dryness. The collagen supplements market is segmented by form, source, distribution channel, and geography. By form, the market is segmented as powdered supplements, capsules and gummies, drinks and shots, and other forms. Based on the source, the market is classified as animal-based, plant-based, and marine-based products. By distribution channels, the market is segmented into supermarkets/hypermarkets, pharmacies/drug stores, online retail stores, and other distribution channels. By geography, the report provides an analysis of the established and emerging economies across the Middle East & Africa, including South Africa, Saudi Arabia, the United Arab Emirates, and the Rest of the Middle East and Africa. For each segment, market sizing and forecasts have been done based on value (USD million).
By Form | |
Powdered Supplements | |
Capsules and Gummies | |
Drinks and Shots | |
Other Forms |
By Source | |
Animal-based | |
Plant-based | |
Marine-based |
By Distribution Channel | |
Supermarkets/Hypermarkets | |
Pharmacies/Drug Stores | |
Online Retail Stores | |
Other Distribution Channels |
By Geography | |
United Arab Emirates | |
Saudi Arabia | |
South Africa | |
Rest of Middle-East and Africa |
Middle East & Africa Collagen Supplements Market Size Summary
The Middle East and Africa collagen supplements market is experiencing significant growth, driven by the increasing consumer awareness of health and beauty benefits associated with collagen. Collagen supplements are particularly popular among women for their role in enhancing hair, skin, and nail health, and are gaining traction among men as well. The market is characterized by a diverse range of products, including pills, powders, and gummies, which are favored for their convenience and effective absorption. The rise of social media and influencer marketing has further propelled the demand, as consumers seek products that promise aesthetic improvements and anti-aging benefits. The market is also witnessing the entry of international brands and the expansion of local players, who are leveraging e-commerce platforms to reach a broader audience.
The market's growth is supported by the increasing adoption of healthy lifestyles and the popularity of beauty supplements as part of the 'beauty from within' trend. Collagen supplements are perceived as essential for maintaining youthful appearance and are gaining acceptance in the food industry. The introduction of new product formulations and delivery methods, along with scientific backing for health claims, is expected to drive sales further. Key players in the market are engaging in strategic initiatives such as product launches, mergers, and expansions to cater to the growing demand. The presence of both local and international manufacturers, along with the availability of diverse product offerings, is contributing to the robust growth of the collagen supplements market in the region.
Middle East & Africa Collagen Supplements Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Force Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Form
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2.1.1 Powdered Supplements
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2.1.2 Capsules and Gummies
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2.1.3 Drinks and Shots
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2.1.4 Other Forms
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2.2 By Source
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2.2.1 Animal-based
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2.2.2 Plant-based
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2.2.3 Marine-based
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2.3 By Distribution Channel
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2.3.1 Supermarkets/Hypermarkets
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2.3.2 Pharmacies/Drug Stores
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2.3.3 Online Retail Stores
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2.3.4 Other Distribution Channels
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2.4 By Geography
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2.4.1 United Arab Emirates
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2.4.2 Saudi Arabia
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2.4.3 South Africa
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2.4.4 Rest of Middle-East and Africa
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Middle East & Africa Collagen Supplements Market Size FAQs
What is the current Middle East & Africa Collagen Supplements Market size?
The Middle East & Africa Collagen Supplements Market is projected to register a CAGR of 5.65% during the forecast period (2024-2029)
Who are the key players in Middle East & Africa Collagen Supplements Market?
Nestlé SA, Sugarbear, The Clorox Company, GELITA AG and Viviscal. are the major companies operating in the Middle East & Africa Collagen Supplements Market.