MEA Confectionery Industry Overview
With a huge global presence and wide distribution networks, the key players, such as Mars Incorporated, Mondelez International, Ferrero Group, Lindt & Sprungli AG, Nestle, and Hershey's, hold the prominent shares in the Middle East & Africa confectionery market. The companies, like Mars Incorporated, held a prominent share in the market studied, due to the wide product portfolio, expanded production facilities, and a broad distribution network. Demand for boxed assortments is benefiting from intense innovation and promotional activities from the local manufacturers, such as Dadash Baradar Co. and Shirin Asal Co. The increasing popularity of highly advertised brands, such as Lindt Excellence (Chocoladefabriken Lindt & Sprüngli AG), and new launches, such as Galaxy Smooth Dark (Master Foods), are expected to contribute largely to boost the demand for dark chocolate, which is perceived as healthy chocolate.
MEA Confectionery Market Leaders
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Nestle SA
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Mondelez International
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Chocoladefabriken Lindt & Sprungli AG
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Mars Incorporated
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Perfetti Van Melle Group B.V.
- *Disclaimer: Major Players sorted in no particular order
