Market Size of Middle East & Africa Confectionery Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 4.20 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
MEA Confectionery Market Analysis
The Middle East & Africa confectionery market is forecasted to register a CAGR of 4.2% during the forecast period (2020 - 2025).
- With a recovery in economic growth and appreciation of the local currency, following the recession and severe depreciation in 2016, the chocolate market witnessed significant value growth in 2017 in major African countries, such as Nigeria and South Africa.
- Despite the increasing economic difficulties in Middle East & Africa, the key players maintained its leadership by focusing on heavy discounting and in-store promotions throughout the year, mainly in supermarkets and hypermarkets.
- Premium brands, however, have an affluent consumer base, and they are well placed on maintaining or increasing retail value shares, which is supporting the market growth. Major players include Mondalez International, Nestle, Lindt & Sprungli AG, Hertshey's, and Mars Incorporated.
MEA Confectionery Industry Segmentation
The Middle East and Africa confectionery market is segmented into segments, such as product type, distribution channel, and geography. Under the product type, the market is segmented into chocolate (softlines/selflines, boxed assortments, countlines, molded chocolate, and other chocolates), sugar confectionery (mints, pastilles, jellies and chews, toffees, caramels and nougat, Lollipops, and other sugar confectionery products), gums, and snack bars (cereal bars and energy bars). By distribution channel, the confectionery market is segmented into supermarkets and hypermarkets, convenience stores, online retail stores, and other distribution channels. The market is studied thoroughly for different countries under the region to provide a broader perspective of the market.
| By Product Type | |||||||
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| Gums | |||||||
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| By Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
| By Country | |
| South Africa | |
| Saudi Arabia | |
| United Arab Emirates | |
| Qatar | |
| Rest of Middle East & Africa |
Middle East & Africa Confectionery Market Size Summary
The Middle East & Africa confectionery market is experiencing a dynamic transformation, driven by economic recovery and a shift in consumer preferences towards premium and healthier chocolate products. Key players like Mondalez International, Nestle, Lindt & Sprungli AG, Hershey's, and Mars Incorporated are maintaining their market leadership through strategic discounting and promotions, particularly in supermarkets and hypermarkets. The market is witnessing a growing demand for high-quality premium chocolates, as consumers become more sophisticated and seek differentiated products. This trend is evident in the introduction of premium brands such as Lindt and Ferrero in South Africa, and the emergence of local premium chocolate producers in the Middle East, like Kaafe in Qatar and Chocolate & Co in Bahrain, which cater to the region's affluent consumer base.
In the United Arab Emirates, the chocolate confectionery market is characterized by intense promotional activities and a focus on healthier options, such as low-calorie and high-cocoa products. The demand for functional ingredients in confectionery is on the rise, with a notable increase in sugar-free gums and energy chews. Companies like Patchi are expanding their production capacities to meet the growing demand for premium and halal-certified chocolates. The market is also benefiting from innovation and promotional activities by local manufacturers, alongside the popularity of highly advertised brands like Lindt Excellence and new launches such as Galaxy Smooth Dark. The extensive distribution networks and diverse product portfolios of major players further bolster their prominent market shares in the region.
Middle East & Africa Confectionery Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Product Type
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2.1.1 Chocolates
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2.1.1.1 Softlines/Selflines
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2.1.1.2 Boxed Assortments
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2.1.1.3 Countlines
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2.1.1.4 Molded Chocolate
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2.1.1.5 Other Chocolates
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2.1.2 Gums
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2.1.3 Sugar Confectionery
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2.1.3.1 Mints
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2.1.3.2 Pastilles, Jellies, and Chews
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2.1.3.3 Toffees, Caramels, and Nougat
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2.1.3.4 Other Sugar Confectioneries
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2.1.4 Snack Bars
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2.1.4.1 Cereal Bars
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2.1.4.2 Energy Bars
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2.2 By Distribution Channel
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2.2.1 Supermarkets/Hypermarkets
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2.2.2 Convenience Stores
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2.2.3 Online Retail Stores
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2.2.4 Other Distribution Channels
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2.3 By Country
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2.3.1 South Africa
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2.3.2 Saudi Arabia
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2.3.3 United Arab Emirates
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2.3.4 Qatar
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2.3.5 Rest of Middle East & Africa
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Middle East & Africa Confectionery Market Size FAQs
What is the current Middle East & Africa Confectionery Market size?
The Middle East & Africa Confectionery Market is projected to register a CAGR of 4.20% during the forecast period (2024-2029)
Who are the key players in Middle East & Africa Confectionery Market?
Nestle SA, Mondelez International , Chocoladefabriken Lindt & Sprungli AG , Mars Incorporated and Perfetti Van Melle Group B.V. are the major companies operating in the Middle East & Africa Confectionery Market.
