MEA Cosmetic Packaging Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

MEA Cosmetic Packaging Industry Overview

The Middle East and Africa Cosmetic Packaging Market is moderately competitive. Several global and regional players view the region as a lucrative opportunity to launch their products and expand their market presence in the region. In contrast, the legacy brands are engaged in reinventing their packaging methods to renew their products and increase their value aesthetically. Further, with the growing disposable income enabling higher spending on cosmetic products in the region, the luxury brands are focusing on the packaging of their products, as it is the primary factor driving the sales of luxury products. Some of the key developments in the market are:

• November 2019: SIG, a carton and packaging machinery provider, planned to grow its MEA business by providing the companies with pack size varieties and increased customer support. The company has invested heavily in its regional headquarters in Dubai by forming a joint venture with Saudi Arabian Packaging Obeikan. These packaging solutions will act as a catalyst for the growth of the sale of cosmetics over the e-commerce websites as carton packaging is used majorly for transportation purposes.
• September 2019: Unilever launched a new body-care product, Love, Beauty, and Planet, to drive and support the sustainable beauty movement across the Middle East. The new product range aims to reduce its annual carbon footprint by 20% by 2020. The company also collaborated with Bee'ah to set up a new recycling plant for plastic recycle management system in the UAE.
• July 2019: Chalhoub Group's Wojooh beauty retail chain, which changed its name to Faces recently, unveiled its first two rebranded shops in Dubai (Mall of the Emirates) and Riyadh, Saudi Arabia (Riyadh Park). The primary objective behind this initiative was to offer customers an entirely new customer-centric concept offering a variety of digitized discovery zones. Also, Benefit Cosmetics, a San Francisco-based make-up brand, opened its first boutique in the UAE at Bawadi Mall in Al Ain.