Middle-East and Africa Dietary Supplement Market Trends

Statistics for the 2023 & 2024 Middle-East and Africa Dietary Supplement market trends, created by Mordor Intelligence™ Industry Reports. Middle-East and Africa Dietary Supplement trend report includes a market forecast to 2029 and historical overview. Get a sample of this industry trends analysis as a free report PDF download.

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Team License

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Corporate License

$8750

Book before:

Market Trends of Middle-East and Africa Dietary Supplement Industry

This section covers the major market trends shaping the MEA Dietary Supplement Market according to our research experts:

Surging Consumer Healthcare Expenditure

The Middle East and Africa region is observing a moderate increase in sales of consumer healthcare products for the past few years and is expected to follow the same and grow more. Over the last decade or so, healthcare expenditure has been increasing in many countries, and the Middle East and North Africa follow the same pattern mainly because of increased health awareness about health and lifestyle changes. The increase in consumer health care products is a clear indication of people becoming more concerned about their wellbeing by providing adequate nutrition to their bodies. According to Worldbank, the health care expenditure of Saudi Arabia increased from USD 48226.4 million in 2017 to USD 55410.68 million in 2021. The majority of consumers in the region are looking for immunity-boosting products such as probiotics, herbal supplements, vitamins, and minerals to control several diseases. As disease outbreaks are very common in Africa, people are gradually adopting preventive healthcare measures in terms of dietary supplements.

Middle East And Africa Dietary Supplement Market : Health Care Expenditure, in USD million, Saudi Arabia, Middle East and Africa, 2017-2021

Probiotic Supplements Gaining Popularity

Probiotics are a driving force within the booming dietary supplement category, and people of all age groups are consuming them. However, the major consumption is observed among millennials due to the growing awareness regarding health and wellness through multi-channel publicity, which influences their consumption pattern to a large extent. Probiotic supplements represent the largest condition-specific category for mass-market retail sales in Saudi Arabia. Consumers are becoming more familiar with probiotics and their potential benefits, leading to the emergence of innovative probiotic products in various delivery formats, from gummies to functional foods. The United Arab Emirates and South Africa are two countries in the region that is likely to pick up the trend faster than other countries in the region. The significant growth of probiotics in primary countries of the Middle East and Africa is an indication of the growing dietary supplement market across the region.

Middle East And Africa Dietary Supplement Market : Probiotic Market Share (%), By Ingredient, Middle East and Africa, 2021

Middle-East and Africa Dietary Supplement Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)