Middle East And North Africa DOOH Market Share

Statistics for the 2023 & 2024 Middle East And North Africa DOOH market share, created by Mordor Intelligence™ Industry Reports. Middle East And North Africa DOOH share report includes a market forecast to 2029 and historical overview. Get a sample of this industry share analysis as a free report PDF download.

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Market Share of Middle East And North Africa DOOH Industry

The Middle East and North Africa digital out-of-home (DOOH) market is fragmented, with the presence of major players like ELAN Group, EyeMedia, HyperMedia FZ LLC, Backlite Media, and Abu Dhabi Media. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain a sustainable competitive advantage.

In April 2023, Backlite Media partnered with Al Qana to gain exclusive advertising rights to this unique and renowned waterfront venue in the heart of Abu Dhabi. In collaboration with Al Qana's management, the company built "The Curve," one of Abu Dhabi's largest and most impactful digital screens, to commemorate this strategic relationship.

In July 2022, JCDecaux SA announced the signing of a strategic partnership with Displayce, the industry player in DSP (Demand Side Platform), which specializes in procuring and optimizing digital outdoor advertising (DOOH). The agreement with JCDecaux aimed to considerably speed up Displayce's development so that it became the industry standard DSP in the outdoor advertising market while continuing to provide full and direct access for advertisers and media agencies to all DOOH media.

Middle East And North Africa DOOH Market Leaders

  1. ELAN Group

  2. EyeMedia

  3. HyperMedia FZ LLC

  4. Backlite Media

  5. Abu Dhabi Media

*Disclaimer: Major Players sorted in no particular order

Middle East And North Africa DOOH Market Concentration

Middle East and North Africa Digital Out-of-Home (DOOH) Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)