Market Trends of MEA Digital Signage Industry
This section covers the major market trends shaping the MEA Digital Signage Market according to our research experts:
Media Players to Hold Significant Market Share
- The increasing deployment of media players for digital signage market can be attributed to increasing installations of signage solutions in establishments like restaurants, bars, etc. with an aim to enrich the customer experience. Over the past few years, media players have slowly been replacing the conventional way of providing information to the customers through menu cards.
- Media players are utilized to power screens to display attention-grabbing advertisements. The penetration of such devices in retail sector is expected to grow in the forecast period, owing to the increasing need for brand visibility, thus, fueling the demand. Avcom Technologies, Mindstec, Microbytes Security Control Equipments Trading LLC, are some of the key players into the manufacturing and distribution of media players for digital signage, in the region.
- The market studied has also witnessed manufacturers such as Samsung, LG, and NEC Display Solutions introducing displays with built-in media players. The embedded displays have the potential to streamline the installation method as well as enhance the performance and safety of digital signage. However, the compatibility issues of introducing media players in old digital signage installations are impeding the demand at present.
- Retail chains consider that the screens embedded with the media players for displaying digital content contribute to the brand equity and customer vibe while promoting products and values smartly. The increasing deployment of these devices can be attributed to various features such as small, compact, and ease of installation suitable for the outdoor environment. Further, video wall applications, and professional installations also contribute towards the growth of the digital signage media player market in the region.
- Inditex, the owners of fashion brand Zara, unveiled its 2020-2020 plan to boost its digital and technology capabilities during the release of its financial results for Q1 of 2020. Inditex plans to reduce the number of its stores to between 6,700 and 6,900 from the current number of 7,412, with a focus on larger stores fitted with the latest sales integration technology. This includes removing 1,000-1,200 smaller-sized stores and opening 450 new larger ones.
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Augmenting Demand for OLED Displays To Drive the Market Growth
- Most of the international experts view the Middle East & Africa as a leading actor in the smart economy and consider it to be the most actively urbanizing continent in the world. It is currently the most rural, with only 40% of sub-Saharan Africa's population living in cities. Even the sprawling lands of Lagos, Kinshasa, and Cairo, with traffic, pollution, inadequate housing, and public spaces, are in their relative infancy and are in line for a growth spurt.
- With upcoming virtual- and augmented-reality applications the content will continue to increase but at the same time users generally prefer to keep their smartphones “mobile” and thus need to limit the size of the device, hence the display screen size.
- In order to get a leverage over the physical stores, retail players in the region have been integrating the digital tools at their disposal to share relevant and profitable content at their premises and integrate digital ads into their retail stores to create a distinct in-store user experience.
- OLED microdisplays are specifically suited for see-through/AR smart glasses, since they prevent a virtual gray-shaded monitor-like perception inside the user’s field of view, which is caused by the insufficient backlight suppression of non-emissive microdisplays.
- Breakthrough for OLED microdisplays happened when Google garnered global attention with the launch of Google Glass in 2012, ostensibly aimed at the consumer market.
- Other suppliers include Vuzix, Google, Epson, Brother, Sony, Zeiss, NVIS Inc., eMagin and Lumus Ltd., with others including Meta, Atheer, Optinvent, Samsung Electronics among others.
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