Middle East and Africa E-Commerce Apparel Industry Overview
The Middle East and Africa E-Commerce Apparel Market is fragmented in nature, with various companies selling their products through their websites as well as third-party websites. The major players in the market studied include Industria de Diseño Textil, S.A. (INDITEX), Adidas AG, Kering Group, Landmark Group, and H & M Hennes & Mauritz AB. Companies are increasing their investments in research and development (R&D) and marketing and are expanding their omnichannel distribution to maintain their position in the market.
Emphasis is given to the merger, expansion, acquisition, and partnerships of the companies, along with the new product development, as its a strategy adopted by the companies to boost their brand presence among consumers. For instance, in March 2023, Namshi, an online fashion and beauty store, partnered with Tabby, a shopping and financial services application, to enable its customers to access flexible payment solutions. Such strategies could help the companies to penetrate the market studied during the forecast Period.
Middle East and Africa E-Commerce Apparel Market Leaders
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Industria de Diseño Textil, S.A. (INDITEX)
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Adidas AG
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Landmark Group
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H & M Hennes & Mauritz AB
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Kering Group
- *Disclaimer: Major Players sorted in no particular order
