MEA E-Commerce Footwear Market Size (2024 - 2029)

The Middle East and Africa e-commerce footwear market is experiencing significant growth, driven by the increasing demand for stylish and comfortable footwear across various age groups and the convenience of online shopping. The market's expansion is further supported by the rise of sports-specific footwear and the strategic shift of established companies towards internet commerce, facilitated by reduced communication costs and the effectiveness of online marketing platforms. E-commerce retailers are enhancing their presence in the region through localized websites and mobile apps, catering to the growing consumer demand. Additionally, government initiatives promoting sports and physical activity are expected to create further opportunities for growth in the athletic footwear segment.

Market Size of MEA E-Commerce Footwear Industry

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MEA E-Commerce Footwear Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 8.35 %
Market Concentration Low

Major Players

MEA E-Commerce Footwear Market Major Players

*Disclaimer: Major Players sorted in no particular order

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MEA E-Commerce Footwear Market Analysis

The Middle East and Africa e-commerce footwear market was valued at USD 2.89 billion for the current year and is expected to register a CAGR of 8.35% over the next five years.

  • One of the main factors propelling the e-commerce footwear business is the increased desire for stylish, trendy, yet comfortable footwear across all age groups coupled with the convenience of purchasing these products through various sales channels, including a wide selection of products available online, time-saving perspective, user-friendly online shopping portals, hassle-free online payments, and in-home delivery, from third-party online stores and e-commerce players, which has aided the market's rise in terms of value sales.
  • Also, the industry has been mostly driven by the emergence of sports-specific footwear for sports like football, cricket, basketball, and golf. For instance, in May 2023, Duca del Cosma South Africa, the renowned luxury golf footwear brand, launched its new range of golf shoes. The company claims the new range of golf shoes has waterproofing technology, high-performance spikeless outsoles, and advanced cushioning systems, which provide comfort and support to the customers. The 2023 golf shoe collection from Duca del Cosma South Africa is offered for sale on the company's website as well as in a selection of pro shops across the country.
  • Also, established enterprises and large corporations are moving towards Internet commerce due to the decreased cost of communication and infrastructure. E-commerce makes it possible for the company to communicate with customers more effectively, increasing the firm's exposure. E-commerce is also fueled by online marketing platforms like Facebook, Instagram, and Google AdWords to attract more clients and save expenditure from costly television ads.
  • Moreover, E-commerce platforms and retailers have been expanding their presence throughout the Middle East and Africa in response to this growing demand. To enhance the purchasing experience for consumers in the region, they have launched localized websites, mobile apps, and payment methods.
  • Furthermore, important government bodies in several nations are actively encouraging sports participation to meet the country's health and wellness objectives. During the forecast period, this is anticipated to present attractive growth prospects for athletic footwear makers. For instance, in October 2022, the Saudi Sports for All Federation (SFA) launched a new fitness initiative to promote walking, running, and cycling in the Kingdom as part of efforts to build a more healthy and active society, which increases the demand for e-commerce footwear market during the forecast period.

MEA E-Commerce Footwear Industry Segmentation

Footwear is a term for garments that are worn on the feet and often provide protection from environmental hazards such as temperature changes and wear from different ground textures. Therefore, footwear in the form of shoes primarily serves to facilitate movement and reduce accidents.

The Middle East and Africa E-Commerce Footwear is segmented by product type, end-user, platform type, and country. By product type, the market is segmented into athletic footwear and non-athletic footwear. By end-user, the market is segmented into men, women, and kids/children. By platform type, the market is segmented into third-party retailers and the company's website. By country, the market is segmented into South Africa, the United Arab Emirates, and the Rest of the Middle East and Africa. 

For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

Product Type
Athletic Footwear
Non-Athletic Footwear
End User
Men
Women
Kids/Children
Platform Type
Third Party Retailer
Company's Own Website
Geography
South Africa
United Arab Emirates
Rest of Middle East and Africa
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MEA E-Commerce Footwear Market Size Summary

The Middle East and Africa e-commerce footwear market is experiencing significant growth, driven by the increasing demand for stylish and comfortable footwear across various age groups. The convenience of online shopping, with its user-friendly portals, hassle-free payments, and home delivery options, has significantly contributed to the market's expansion. The rise of sports-specific footwear, supported by government initiatives promoting sports participation, has further fueled this growth. Established companies are leveraging e-commerce to enhance customer engagement and brand visibility, utilizing social media platforms for targeted marketing. The development of localized websites and mobile apps has also improved the shopping experience, catering to the region's diverse consumer base.

The competitive landscape of the e-commerce footwear market in the Middle East and Africa is marked by the presence of both regional and international players, such as Adidas AG, Nike Inc., and Puma SE. These companies are adopting strategies like partnerships with resellers and investments in technology to strengthen their market position. The growing internet penetration and social media influence are reshaping advertising strategies, enabling brands to reach a broader audience. Government support for the sports sector and the increasing number of internet users are creating favorable conditions for market growth, with significant investments in retail space and fashion e-commerce further bolstering the industry's expansion.

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MEA E-Commerce Footwear Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

      1. 1.1.1 Social Media Influence and Aggressive Marketing Fueling Market Demand

      2. 1.1.2 Augmented Expenditure on Advertisement and Promotional Activities by Key players

    2. 1.2 Market Restraints

      1. 1.2.1 Availability of Counterfiet Products

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Product Type

      1. 2.1.1 Athletic Footwear

      2. 2.1.2 Non-Athletic Footwear

    2. 2.2 End User

      1. 2.2.1 Men

      2. 2.2.2 Women

      3. 2.2.3 Kids/Children

    3. 2.3 Platform Type

      1. 2.3.1 Third Party Retailer

      2. 2.3.2 Company's Own Website

    4. 2.4 Geography

      1. 2.4.1 South Africa

      2. 2.4.2 United Arab Emirates

      3. 2.4.3 Rest of Middle East and Africa

MEA E-Commerce Footwear Market Size FAQs

The MEA E-Commerce Footwear Market is projected to register a CAGR of 8.35% during the forecast period (2024-2029)

Adidas AG, Nike Inc., Puma SE, Skechers USA, Inc. and LVMH Moët Hennessy Louis Vuitton are the major companies operating in the MEA E-Commerce Footwear Market.

Middle East and Africa E-Commerce Footwear Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)