Middle East and Africa E-Commerce Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Middle East And Africa E-commerce Industry Overview

Many competitors are present in the e-commerce market in Middle East and Africa, leading to high competition. Many local and global firms have expanded, resulting in fierce competition. Key market players include Amazon.com Inc., Alibaba Group Holding Limited, Walmart Inc., Airbnb Inc., and Shopify Inc. Product launches, high expenses on research and development, partnerships, and acquisitions, among others, are the prime growth strategies these companies adopt to sustain the intense competition.

• January 2024: TijaraHub unveiled its latest e-commerce platform, designed to aid small and medium-sized manufacturers in Egypt and Turkey. The platform's goal is to help these manufacturers extend their product reach to global markets. This initiative not only facilitates market expansion but also fosters sustainable growth. Additionally, the platform empowers buyers by offering a diverse range of options and seamless transactions with approved suppliers.
• August 2023: Arabian Business Machines (ABM), an authorized distributor of Toshiba in Saudi Arabia, launched its long-awaited e-commerce platform. This move was designed to enhance customer accessibility, offering a more convenient way to purchase authentic Toshiba Toners. The initiative targets professionals and businesses, ensuring they can elevate their print quality with ease.