MEA Energy Bars Industry Overview
Middle-East Energy Bar market is competitive with many foreign players occupying major share. Major players include- General Mills, Inc., Quest Nutrition LLC, Post Holdings, KIND LLC amongst others. New product development is the most adopted strategy, and it is in compliance with the consumer trend, i.e., the target segment helps in better positioning of the company. Athletes and fitness-freak consumers look forward to the content in the energy and protein bars rather than the different flavors in the various category. Companies with products in the energy bars market are benefitting and developing strategies to continue holding their position by introducing new variants in the category. Consumers prefer the innovation, an example of which is the addition of flavors and the inclusion of health-promoting ingredients.
MEA Energy Bars Market Leaders
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General Mills, Inc. (Nature Valley)
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Post Holdings
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Kind LLC
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Optimum Nutrition Inc.
- *Disclaimer: Major Players sorted in no particular order
