Middle East & Africa Energy Bar Market Size (2024 - 2029)

The Middle East and Africa energy bar market is experiencing growth driven by a shift in consumer preferences towards nutritional snacking and the use of energy bars as convenient meal replacements. This market expansion is supported by the increasing availability of diverse product options, including those with high protein, added fiber, and allergen-free ingredients. The trend is further bolstered by the integration of health and wellness sections in e-commerce platforms and chain stores, aiming to attract a broader consumer base, including average consumers and daily exercisers.

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Market Size of Middle East & Africa Energy Bar Industry

Middle East & Africa Energy Bar Market Size
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 6.90 %
Market Concentration Low

Major Players

Middle East & Africa Energy Bar Market Major Players

*Disclaimer: Major Players sorted in no particular order

MEA Energy Bars Market Analysis

Middle East and Africa energy bar market is projected to grow at a CAGR of 6.9% during the forecast period (2020-2025).

  • Consumers in the MENA region aspire to live better, thus, bridging the gap between nutrition and indulgence. Initially, energy bars were classified as a niche category, designed particularly for sports and athletes personnel. The growing demand for nutritional snacking and changing preference for energy bars as an on-the-go meal replacement is expected to fuel the market for energy bars in Middle East and African region, over the forecast period.
  • Good for you' claims have dominated new product launches in the last four years. Availability with various options, from high protein to added fiber and allergen-free, these bars continue to offer consumers a convenient way to supplement their individual fitness, nutrition, and health.
  • The e-commerce websites and chain stores have also adopted these health and wellness sections, in order to capture higher sales from the average consumers and daily exercisers.

MEA Energy Bars Industry Segmentation

The market study of the Middle East and Africa energy bar market is segmented by distribution channel, as supermarkets/hypermarkets, convenience stores, pharmacies & drug stores, online retail and other distribution channels. It also provides an analysis of the market studied in the emerging and established countries in the region which includes Saudi Arabia, UAE, South Africa, Egypt and Rest of Middle East & Africa

By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Pharmacies & Drug Stores
Online Retail Stores
Other Distribution Channels
By Country
Saudi Arabia
UAE
South Africa
Egypt
Rest of Middle East & Africa
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Middle East & Africa Energy Bar Market Size Summary

The Middle East and Africa energy bar market is experiencing significant growth, driven by a shift in consumer preferences towards healthier, on-the-go meal replacements. Initially targeted at athletes, energy bars have evolved into a mainstream snack option, appealing to a broader audience seeking nutritional snacking solutions. The market is characterized by a strong demand for products that offer health benefits, such as high protein content and added fiber, catering to consumers' aspirations for better nutrition without compromising on taste. The rise of e-commerce and the expansion of health and wellness sections in chain stores have further facilitated access to these products, enhancing their appeal to both average consumers and fitness enthusiasts.

The increasing prevalence of obesity and diabetes in the region has heightened the demand for clean label energy bars, which feature easily recognizable ingredients. Supermarkets and hypermarkets play a crucial role in the distribution of these products, offering a wide variety of options that encourage impulse buying through strategic placement and promotions. The market is competitive, with major international players like General Mills, Quest Nutrition, and KIND LLC leading the charge. These companies focus on innovation and new product development to meet evolving consumer demands, such as the incorporation of health-promoting ingredients and diverse flavors, ensuring they maintain a strong market presence.

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Middle East & Africa Energy Bar Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Distribution Channel

      1. 2.1.1 Supermarkets/Hypermarkets

      2. 2.1.2 Convenience Stores

      3. 2.1.3 Pharmacies & Drug Stores

      4. 2.1.4 Online Retail Stores

      5. 2.1.5 Other Distribution Channels

    2. 2.2 By Country

      1. 2.2.1 Saudi Arabia

      2. 2.2.2 UAE

      3. 2.2.3 South Africa

      4. 2.2.4 Egypt

      5. 2.2.5 Rest of Middle East & Africa

Middle East & Africa Energy Bar Market Size FAQs

The Middle East & Africa Energy Bar Market is projected to register a CAGR of 6.90% during the forecast period (2024-2029)

General Mills, Inc. (Nature Valley), Post Holdings, Kind LLC and Optimum Nutrition Inc. are the major companies operating in the Middle East & Africa Energy Bar Market.

MEA Energy Bars Market Report Snapshots

Middle East & Africa Energy Bar Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)