MEA Flavored Milk Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 6.50 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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MEA Flavored Milk Market Analysis
The Middle East & African flavored milk market is expected to register a CAGR of 6.5% during the forecast period (2020-2025).
- The flavored milk market in the region is driven by growing health concerns and the changing consumer preferences toward new flavors. Dairy drinks are considered ideal for adding value in terms of nutrition as they naturally contain high calcium content.
- With the growing preferences toward a vegan diet, plant-based milk is also gaining popularity in the region. Furthermore, companies are observed to be launching flavored milk varieties with enhanced functional properties.
- Moreover, they are offering low-sugar and fat-free varieties of flavored milk products in order to tap into the increased diabetic and health-conscious population.
MEA Flavored Milk Market Trends
This section covers the major market trends shaping the MEA Flavored Milk Market according to our research experts:
Growing Demand for Fortified Food and Beverages in the Region
Fortified/Functional (FF) foods and beverages have seen a growth in the retail sales benefiting from increasing interest from consumers in the United Arab Emirates who are eager to improve the healthiness of the foods and beverages that they consume. They are also benefiting from new product developments by companies looking to differentiate their products in the high-value segment. These types of products are gaining popularity in the United Arab Emirates (UAE) as consumers with busy lifestyles try to adopt healthier eating habits by focussing on nutrients rather than on decreasing calorie intake. Functional dairy is the most significant category within functional packaged food, attracting mainly high-income consumers who are willing to spend more on a healthier diet.
Saudi Arabia Holds A Prominent Share
The Saudi Arabia Dairy division has been quickly growing because of government backing of dairy processors and significant statistics and financial changes. Natural milk turned out to be increasingly well known in Saudi Arabia, predominantly impacted by younger ages who will win the global spotlight on a more beneficial way of life. Flavored milk has also seen growth in the region. Consumers in Saudi Arabia are consuming flavored milk due to their high nutritional value (high vitamin, protein, and electrolyte content) and less sugar content. The most popular flavors under the flavored milk category in Saudi Arabia are banana, chocolate, and strawberry. These flavors are popular among the younger generation and manufacturers are launching specific flavored milk marketed toward children.
MEA Flavored Milk Industry Overview
The Middle East & African flavored milk market is fragmented with the presence of international and regional players. Due to the dynamic nature of the market, it is highly competitive and fragmented. Companies also compete in terms of new variants of flavors and attractive packaging. There is ample scope for regional players to gain competitive advantage, provided that they bring in substantial innovations in ingredients and packaging.
MEA Flavored Milk Market Leaders
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Danone
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Nestle S.A
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FrieslandCampina
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Arla Foods
*Disclaimer: Major Players sorted in no particular order
MEA Flavored Milk Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
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4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 By Type
- 5.1.1 Dairy-based
- 5.1.2 Plant-based
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5.2 By Distribution Channel
- 5.2.1 Supermarkets/Hypermarkets
- 5.2.2 Convenience Stores
- 5.2.3 Specialist Stores
- 5.2.4 Online Retail Stores
- 5.2.5 Other Distribution Channels
-
5.3 By Country
- 5.3.1 Saudi Arabia
- 5.3.2 South Africa
- 5.3.3 Rest of Middle East & Africa
6. COMPETITIVE LANDSCAPE
- 6.1 Most Active Companies
- 6.2 Most Adopted Strategies
- 6.3 Market Position Analysis
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6.4 Company Profiles
- 6.4.1 Danone
- 6.4.2 Nestle SA
- 6.4.3 FrieslandCampina
- 6.4.4 Arla Foods
- 6.4.5 Lactalis SA
- 6.4.6 Clover SA (Pty) Ltd
- 6.4.7 Deneys Swiss Dairy
- 6.4.8 Luna
- 6.4.9 Najran Dairy Co. Ltd
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
MEA Flavored Milk Industry Segmentation
The Middle East & African flavored milk market is segmented by type into dairy-based and plant-based. By distribution channel, the market is segmented into supermarkets/ hypermarkets, convenience stores, specialist stores, online retail stores, and other distribution channels. The report also involves the geographical segmentation of the market.
| By Type | Dairy-based |
| Plant-based | |
| By Distribution Channel | Supermarkets/Hypermarkets |
| Convenience Stores | |
| Specialist Stores | |
| Online Retail Stores | |
| Other Distribution Channels | |
| By Country | Saudi Arabia |
| South Africa | |
| Rest of Middle East & Africa |
MEA Flavored Milk Market Research FAQs
What is the current Middle East & Africa Flavored Milk Market size?
The Middle East & Africa Flavored Milk Market is projected to register a CAGR of 6.5% during the forecast period (2024-2029)
Who are the key players in Middle East & Africa Flavored Milk Market?
Danone, Nestle S.A, FrieslandCampina and Arla Foods are the major companies operating in the Middle East & Africa Flavored Milk Market.
What years does this Middle East & Africa Flavored Milk Market cover?
The report covers the Middle East & Africa Flavored Milk Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Middle East & Africa Flavored Milk Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
MEA Flavored Milk Industry Report
Statistics for the 2024 MEA Flavored Milk market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. MEA Flavored Milk analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
