Middle East & Africa Frozen Bread Market Size (2024 - 2029)

The Middle East & Africa frozen bread market is experiencing growth driven by factors such as high demand for imported processed baked products, increased shelf life, and convenience. The market size is expanding as consumers seek new varieties of frozen bread from diverse regions and cultures. Additionally, the absence of artificial preservatives in frozen bread makes it a healthier option, further boosting its demand as consumers become more aware of the health risks associated with artificial additives.

Market Size of Middle East & Africa Frozen Bread Industry

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Middle East & Africa Frozen Bread Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 6.90 %
Market Concentration Low

Major Players

Middle East & Africa Frozen Bread Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Middle East & Africa Frozen Bread Market Analysis

The Middle East & African frozen bread market is projected to register a CAGR of 6.9% during the forecast period 2020-2025.

  • High demand for imported processed baked products, increased shelf life, international flux, and convenience are various factors driving the frozen bread sale. Consumers demand new varieties of frozen bread from different regions, and culture is accelerating the frozen bread market growth.
  • Moreover, frozen bread is free from artificial preservatives, which makes it healthier compared to conventional bread available in the market. Rising consumer awareness about the long-term adverse health effects of artificial additives has fueled the frozen bread demand.

Middle East & Africa Frozen Bread Industry Segmentation

The scope of the frozen bread market includes a distribution channel, which includes supermarket/hypermarket, specialist stores, convenience stores, online retail, and others. The study also involves the regional level analysis of the main countries, such as Saudi Arabia, South Africa, and rest of Middle East & Africa.

By Distribution Channel
Supermarket/Hypermarket
Specialist Stores
Convenience Stores
Online Retail
Other Distribution Channels
By Country
South Africa
Saudi Arabia
United Arab Emirates
Qatar
Rest of Middle East & Africa
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Middle East & Africa Frozen Bread Market Size Summary

The Middle East and Africa frozen bread market is experiencing significant growth, driven by factors such as the high demand for imported processed baked products, extended shelf life, and the convenience they offer. Consumers are increasingly seeking new varieties of frozen bread from diverse regions, which is propelling market expansion. The absence of artificial preservatives in frozen bread makes it a healthier alternative to conventional options, aligning with the rising consumer awareness about the negative health impacts of artificial additives. This trend is particularly evident in the region, where specialist retailers dominate the market, followed by supermarkets and hypermarkets, which are expected to grow rapidly due to their expanding presence.

The demand for frozen bread is further bolstered by the growing global working population in countries like Saudi Arabia, where ready-to-eat and convenience foods are becoming popular breakfast and snack options. The South African and broader Middle Eastern and African markets are anticipated to witness substantial growth, driven by urbanization and the increasing appeal of bakery products that cater to the fast-paced lifestyles of consumers. The market is highly fragmented, with numerous domestic and multinational companies vying for market share. Key players are focusing on launching new products with healthier and organic ingredients, while private label brands are intensifying competition. Notable companies in the market include Sunbulah Group, Goosebumps, Wonder Bakery LLC, Agthia Group, and Rich Products Corporation.

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Middle East & Africa Frozen Bread Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Force Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Distribution Channel

      1. 2.1.1 Supermarket/Hypermarket

      2. 2.1.2 Specialist Stores

      3. 2.1.3 Convenience Stores

      4. 2.1.4 Online Retail

      5. 2.1.5 Other Distribution Channels

    2. 2.2 By Country

      1. 2.2.1 South Africa

      2. 2.2.2 Saudi Arabia

      3. 2.2.3 United Arab Emirates

      4. 2.2.4 Qatar

      5. 2.2.5 Rest of Middle East & Africa

Middle East & Africa Frozen Bread Market Size FAQs

The Middle East & Africa Frozen Bread Market is projected to register a CAGR of 6.90% during the forecast period (2024-2029)

Aryzta AG, Sunbulah Group, Goosebumps, Wonder bakery LLC and Agthia Group are the major companies operating in the Middle East & Africa Frozen Bread Market.

Middle East & Africa Frozen Bread Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)