Market Size of Middle East & Africa Frozen Bread Industry
Study Period | 2019 - 2029 |
Base Year For Estimation | 2023 |
Forecast Data Period | 2024 - 2029 |
Historical Data Period | 2019 - 2022 |
CAGR | 6.90 % |
Market Concentration | Low |
Major Players*Disclaimer: Major Players sorted in no particular order |
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Middle East & Africa Frozen Bread Market Analysis
The Middle East & African frozen bread market is projected to register a CAGR of 6.9% during the forecast period 2020-2025.
- High demand for imported processed baked products, increased shelf life, international flux, and convenience are various factors driving the frozen bread sale. Consumers demand new varieties of frozen bread from different regions, and culture is accelerating the frozen bread market growth.
- Moreover, frozen bread is free from artificial preservatives, which makes it healthier compared to conventional bread available in the market. Rising consumer awareness about the long-term adverse health effects of artificial additives has fueled the frozen bread demand.
Middle East & Africa Frozen Bread Industry Segmentation
The scope of the frozen bread market includes a distribution channel, which includes supermarket/hypermarket, specialist stores, convenience stores, online retail, and others. The study also involves the regional level analysis of the main countries, such as Saudi Arabia, South Africa, and rest of Middle East & Africa.
By Distribution Channel | |
Supermarket/Hypermarket | |
Specialist Stores | |
Convenience Stores | |
Online Retail | |
Other Distribution Channels |
By Country | |
South Africa | |
Saudi Arabia | |
United Arab Emirates | |
Qatar | |
Rest of Middle East & Africa |
Middle East & Africa Frozen Bread Market Size Summary
The Middle East and Africa frozen bread market is experiencing significant growth, driven by factors such as the high demand for imported processed baked products, extended shelf life, and the convenience they offer. Consumers are increasingly seeking new varieties of frozen bread from diverse regions, which is propelling market expansion. The absence of artificial preservatives in frozen bread makes it a healthier alternative to conventional options, aligning with the rising consumer awareness about the negative health impacts of artificial additives. This trend is particularly evident in the region, where specialist retailers dominate the market, followed by supermarkets and hypermarkets, which are expected to grow rapidly due to their expanding presence.
The demand for frozen bread is further bolstered by the growing global working population in countries like Saudi Arabia, where ready-to-eat and convenience foods are becoming popular breakfast and snack options. The South African and broader Middle Eastern and African markets are anticipated to witness substantial growth, driven by urbanization and the increasing appeal of bakery products that cater to the fast-paced lifestyles of consumers. The market is highly fragmented, with numerous domestic and multinational companies vying for market share. Key players are focusing on launching new products with healthier and organic ingredients, while private label brands are intensifying competition. Notable companies in the market include Sunbulah Group, Goosebumps, Wonder Bakery LLC, Agthia Group, and Rich Products Corporation.
Middle East & Africa Frozen Bread Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Force Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Distribution Channel
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2.1.1 Supermarket/Hypermarket
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2.1.2 Specialist Stores
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2.1.3 Convenience Stores
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2.1.4 Online Retail
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2.1.5 Other Distribution Channels
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2.2 By Country
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2.2.1 South Africa
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2.2.2 Saudi Arabia
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2.2.3 United Arab Emirates
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2.2.4 Qatar
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2.2.5 Rest of Middle East & Africa
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Middle East & Africa Frozen Bread Market Size FAQs
What is the current Middle East & Africa Frozen Bread Market size?
The Middle East & Africa Frozen Bread Market is projected to register a CAGR of 6.90% during the forecast period (2024-2029)
Who are the key players in Middle East & Africa Frozen Bread Market?
Aryzta AG, Sunbulah Group, Goosebumps, Wonder bakery LLC and Agthia Group are the major companies operating in the Middle East & Africa Frozen Bread Market.