Middle East and Africa Frozen Snacks Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 7.45 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Middle East and Africa Frozen Snacks Market Analysis
Middle East and Africa Frozen Snacks market is projected to grow at a CAGR of 7.45% during the forecast period.
- Backed by increasing number of time-poor consumers coupled with development of healthy snacking options in the market, the frozen snacks market is progressively paving its way in overall snack industry of the region. Companies such as Grand Mills Bakeries owned by Agthia, are offering frozen bakeries products including baguettes, with the firm claiming the use of most modern frozen bakery technology in the GCC.
- By distribution channel, supermarkets led the sales, owing to growing prevalence of private label brands aiding the sales of these formats. The brand Lulu owned by Lulu Hypermarket is one of the most dominant private label brands in the region with offerings ranging from frozen meat products to potato fries and wedges.
Middle East and Africa Frozen Snacks Market Trends
This section covers the major market trends shaping the MEA Frozen Snacks Market according to our research experts:
Increase in Demand for Ready-To-Cook Meat Products
Convenience is the key factor driving the growth of ready-to-cook meat consumption in the region, with improving lifestyle and a rise in the number of working women. According to the World Bank Data, South Africa accounts for the largest share of women working in the country that is 45% in 2019, followed by UAE and Saudi Arabia at 17.5% and 15.8%, respectively. Although the share of working women in Middle Eastern countries is relatively low, the population is continuously rising over the years, which is expected to drive convenience foods market including frozen snacks. Further due to the technological innovations in the food industry, the range of convenience food has expanded to frozen, portion-controlled, shelf-stable, microwave-able, and others. Ready-to-cook meat products has slowly emerged as one of the fastest growing segments in the packaged and produced food market, owing to increasing purchasing power and urbanization.
Saudi Arabia Captures Significant Share in the Market
Owing to low self-sufficiency rates in terms of food production, Saudi Arabia as other gulf countries is majorly dependent on imports to meet domestic consumption. As a result, the country holds high prevalence of frozen foods products when it comes to other food formats, due to high shelf stability and ease of imports. Moreover, aided by high population of Saudi Arabia than other regional countries, the consumption volume of food is much higher, further cutting a larger share of country in the market studied. The main exporters of processed meat to Saudi Arabia are the European countries, such as France and the Netherlands. There are few players active in the meat processing industry in the country, thus, creating ample opportunities for the international players to enter the market.
Middle East and Africa Frozen Snacks Industry Overview
The market is competitive with the presence of numerous regional and international players in the industry. With the rise in the demand for halal foods in the gulf region, companies like JBS SA operate in the halal meat segment through a dedicated subsidiary, Seara. The subsidiary deals in 100% Natural, Perfect Cuts, Whole Chicken, Ready-to-Eat and Chicken Parts products. The key players have embarked on industry consolidation by leveraging their distribution network, acquiring regional players, and developing new products with customization for different end-user industries.
Middle East and Africa Frozen Snacks Market Leaders
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BRF SA
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Americana Group, Inc.
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McCain Foods Limited
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Avi Ltd.
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Sunbulah Group
*Disclaimer: Major Players sorted in no particular order
Middle East and Africa Frozen Snacks Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
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4.3 Industry Attractiveness - Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 Type
- 5.1.1 Fruit-based Snacks
- 5.1.2 Potato-based Snacks
- 5.1.3 Meat- and Seafood-based Snacks
- 5.1.4 Others
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5.2 Distribution Channel
- 5.2.1 Hypermarket/Supermarket
- 5.2.2 Convenience Stores
- 5.2.3 Online Retail Stores
- 5.2.4 Other Distribution Channels
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5.3 Geography
- 5.3.1 South Africa
- 5.3.2 Saudi Arabia
- 5.3.3 United Arab Emirates
- 5.3.4 Rest of Middle East and Africa
6. COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Most Active Companies
- 6.3 Market Share Analysis
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6.4 Company Profiles
- 6.4.1 BRF SA
- 6.4.2 Americana Group, Inc.
- 6.4.3 Sunbulah Group
- 6.4.4 AlKaramah Dough
- 6.4.5 Al Kabeer Group ME
- 6.4.6 McCain Foods Limited
- 6.4.7 JBS SA
- 6.4.8 Avi Ltd.
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
** Subject To AvailablityMiddle East and Africa Frozen Snacks Industry Segmentation
The Middle East and Africa Frozen Snacks market is segmented by type, distribution channel, and geography. By type, the market studied is segmented into fruit-based snacks, potato-based snacks, meat- and seafood-based snacks, and others. By distribution channel, the market studied is segmented by hypermarket/supermarket, convenience store, online retail stores, and other distribution channels. The market study also includes geographical analysis. By geography, the market covers country level analysis of developed and emerging economies like South Africa, Saudi Arabia, and United Arab Emirates.
| Type | Fruit-based Snacks |
| Potato-based Snacks | |
| Meat- and Seafood-based Snacks | |
| Others | |
| Distribution Channel | Hypermarket/Supermarket |
| Convenience Stores | |
| Online Retail Stores | |
| Other Distribution Channels | |
| Geography | South Africa |
| Saudi Arabia | |
| United Arab Emirates | |
| Rest of Middle East and Africa |
Middle East and Africa Frozen Snacks Market Research FAQs
What is the current Middle East and Africa Frozen Snacks Market size?
The Middle East and Africa Frozen Snacks Market is projected to register a CAGR of 7.45% during the forecast period (2024-2029)
Who are the key players in Middle East and Africa Frozen Snacks Market?
BRF SA , Americana Group, Inc. , McCain Foods Limited , Avi Ltd. and Sunbulah Group are the major companies operating in the Middle East and Africa Frozen Snacks Market.
What years does this Middle East and Africa Frozen Snacks Market cover?
The report covers the Middle East and Africa Frozen Snacks Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Middle East and Africa Frozen Snacks Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
MEA Frozen Foods Industry Report
Statistics for the 2024 MEA Frozen Foods market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. MEA Frozen Foods analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
