Market Trends of Middle East & Africa Fruit & Vegetable Ingredients Industry
This section covers the major market trends shaping the MEA Fruit & Vegetable Ingredient Market according to our research experts:
Innovative Use of Fruit and Vegetable Ingredients in Food and Beverage
Expanding opportunities in the market are leading to product innovation, with the increasing use of these extracts as base ingredients in a variety of products. With the rapid evolution in the tastes and preferences of consumers, companies are seeking to incorporate fruit extracts in different alcoholic and non-alcoholic beverages, in order to develop exotic and unique flavor profiles. In addition, the introduction of new products, such as multivitamin juice, and improvements in packaging, which may eventually lead to extended product lifecycles, may also boost the market studied in the region.
South Africa Holds a Prominent Share in the Market Studied
South Africa and the United Arab Emirates are some of the key leading countries consuming and manufacturing fruit and vegetable ingredients in Middle East & Africa. Although Africa is a leading cultivator of fruits and vegetables, due to the lack of required knowledge, technical acumen, and expertise among the fruit and vegetable ingredient processing units, it is forcing consumers to depend on the imports from China and other countries. To comply with quality and safety standards, the fruit and vegetable ingredient companies in South Africa follow the prominent food safety standard, FSSC22000, coupled with SGF certification, which is the main benchmark of industrial self-control, thus, making efforts to provide healthy and safe ingredients to consumers.
