Market Share of MEA Functional Beverages Industry
The market of functional beverages in the region is fragmented to an extent due to the restricted approach of players toward the diversely categorized beverages in terms of functionality. However, some of the major players have estimated the caliber of the market and have come up with innovations that might attract a large consumer base, regulating the overall market of functional beverages in the region. Alternatives to dairy-based functional beverages are one segment whose demand is increasing due to the consumer shift toward veganism. Nestle SA, Coca-Cola Company, and PepsiCo are the region's market leaders. Functional beverage manufacturers are increasing their focus on innovation and new product development to fulfill changing demands of the public.
MEA Functional Beverages Market Leaders
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Nestle SA
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PepsiCo Inc.
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The Coca Cola Company
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Red Bull GmbH
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Monster Beverage Corporation
*Disclaimer: Major Players sorted in no particular order
