MEA Hair Care Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 5.23 Billion |
| Market Size (2029) | USD 6.47 Billion |
| CAGR (2024 - 2029) | 4.35 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
MEA Hair Care Market Analysis
The Middle East & Africa Hair Care Market size is estimated at USD 5.23 billion in 2024, and is expected to reach USD 6.47 billion by 2029, growing at a CAGR of 4.35% during the forecast period (2024-2029).
- Some of the main concerns that everyone experiences include dandruff, dry and itchy scalp, hair loss, and dull hair. One of the most typical problems affecting the hair and scalp is dandruff. Customers widely use anti-dandruff shampoos to cure dandruff. As pyrithione zinc has anti-fungal properties, it is frequently used in anti-dandruff shampoos. Natural components, including tea tree oils, neem, basil, rosemary, lemon, and cedarwood, are becoming increasingly popular in anti-dandruff shampoos.
- In the meantime, the Middle Eastern region witnessed an increasing demand for natural and organic products due to the rise in consumer awareness about the harmful effects of certain compounds, such as paraben and aluminum compounds, present in hair care products. This has increased the demand for safe, natural, and organic shampoos, conditioners, hair oils, and hair masks, among others, in recent times. The purchases are based on the product's efficacy, long-lasting protection, and clinical properties.
- The demand for hair care products in the Middle Eastern region is mainly due to an increase in the young and aspirational populations who invest in grooming and appearance, primarily in maintaining their health. One of the key trends in the market includes hair care products that comply with the halal law, which is also becoming a global trend.
- Moreover, Gulf consumers prefer personalized products and services, further bolstering the market's growth studied by catalyzing the private-label and indigenous manufacturers to cater to this gap in the hair care industry and secure a position for themselves in the highly fragmented and intensely competitive industry.
MEA Hair Care Market Trends
E-commerce Emerged as the Prominent Channel of Sales
- The rising fashion trends among the young population, expanding distribution channels, and high purchasing power are the primary factors driving the hair styling products market in the region. Convenience, availability of multiple brands, and discounts offered by online retailers have further fueled online sales. With the increasing digital adoption, e-commerce is becoming a reality, reinventing the road to purchase for customers, shaping new user interactions, disrupting business models, and creating new growth opportunities for single and multi-brand stores of hair care products across the Middle Eastern region.
- It has provided easy access to product-related information and prices to the customers. This has contributed to the overall growth of Middle Eastern hair care products. Market retailers increasingly use augmented reality (AR) technologies to help online customers and improve their e-commerce experience. With the improving logistics capabilities, faster delivery, and hassle-free returns, single and multi-brand retailers are making customers feel more at ease with online purchases, driving the beauty and personal care market through e-commerce.
- Therefore, the hair care market with respect to e-commerce sales is expected to have significant potential in the market, especially in the Middle East and Africa region. For instance, according to Alpen Capital and Kearney articles, The United Arab Emirates e-commerce business was worth USD ten billion in 2021. This was an increase from the anticipated market worth of USD 7 billion from the previous year.
South Africa is the Fastest Growing Country
- African women, in particular, are prone to hair loss called traction alopecia, caused by heat, chemicals, and tight styles that pull at the hair root, including braids, dreadlocks, extensions, and weaves. Unhealthy eating habits, hot weather, and rising pollution levels across the country are other factors expected to drive the growth of the shampoo and conditioner market in the country.
- Africa is battling with severe climatic changes; hence, manufacturers operating in this space are innovating new and improvised hair shampoo and conditioners products that not only help them gain an edge over their industry rivals while catering to the demand of the consumers but also reduce their impact on the environment. For instance, In December 2021, natural and organic skincare brand Uhuru Botanicals launched Chebe Hair Shampoo and Chebe Hair Conditioner bars. The products are made with aloe vera, shea butter, buriti oil, and chebe powder.
- Moreover, increased preference for hairstyling, changing lifestyles, urbanization, and marketing and promotional activities are the primary factors fueling the market growth of professional hair care products like hair loss treatments and professional color protective kits. Owing to these factors, foreign players are marking their presence in the country and introducing professional home care products.
- For instance, in April 2021, Qiqi, a professional offering sustainable and transformative solutions for hair problems, expanded its presence in South Africa and introduced a range of professional home care products, including professional shampoos, conditioners, and masques, especially for damage repair.
- Additionally, consumer attention is being drawn by national commercials and promotions. Younger consumers are particularly drawn to celebrities and influencers who advertise popular companies nationwide on social media channels. For instance, in July 2022, Boity Thulo, a famous South African television celebrity, launched her hair care brand Be You in collaboration with the South African brand Front Row Hair.
MEA Hair Care Industry Overview
The Middle East & African haircare market is competitive owing to the presence of multinational companies such as L'Oreal SA, Proctor and Gamble, Henkel AG & Co. KGaA, and Unilever PLC. Players are strengthening their presence through online marketing and distribution to increase their regional market penetration. The prominent market players have been focusing on developing new and innovative products and acquiring new consumer demographics. Additionally, these companies are focusing on increasing their presence across the region by opening new stores.
MEA Hair Care Market Leaders
-
L'Oréal Group
-
Henkel AG & Co. KGaA
-
Procter & Gamble
-
Johnson & Johnson
-
Unilever PLC
*Disclaimer: Major Players sorted in no particular order
MEA Hair Care Market News
- May 2022: Nubian Crown Hair Studio partnered with L'Oréal Professionals to launch DIA Light and DIA Richesse safe colors for type 3 and 4 ethnic hair at their Hyde Park, Johannesburg salon.
- November 2021: Zero-waste personal care brand Bhuman launched a new water-activated powdered unisex hair wash, a move the brand believes will enable it to make a bigger positive environmental impact given the high penetration of shampoo. The product is available in Malaysia, Hong Kong, and South Africa.
- October 2021: A South African natural hair care brand "Curls in Bloom," launched a new hair care products range. The products include hair shampoo, conditioners, hair masks, oils, curl-activating creams, and 11 other products.
MEA Hair Care Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
-
4.3 Industry Attractiveness - Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
-
5.1 Type
- 5.1.1 Shampoo
- 5.1.2 Conditioner
- 5.1.3 Hair Loss Treatment Products
- 5.1.4 Hair Colorants
- 5.1.5 Hair Styling Products
- 5.1.6 Other Types
-
5.2 Distribution Channel
- 5.2.1 Hypermarkets/Supermarkets
- 5.2.2 Convenience/Grocery Stores
- 5.2.3 Specialty Stores
- 5.2.4 Pharmacies/ Drug Stores
- 5.2.5 Online Channels
- 5.2.6 Other Distribution Channels
-
5.3 Country
- 5.3.1 Saudi Arabia
- 5.3.2 United Arab Emirates
- 5.3.3 South Africa
- 5.3.4 Rest of Middle East & Africa
6. COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies Market Share Analysis
- 6.2 Market Share Analysis
-
6.3 Company Profiles
- 6.3.1 L'Oreal SA
- 6.3.2 Coty Inc.
- 6.3.3 Proctor and Gamble
- 6.3.4 Shiseido Co., Ltd.
- 6.3.5 Henkel AG & Co. KGaA
- 6.3.6 Johnson & Johnson
- 6.3.7 AVON
- 6.3.8 Unilever
- 6.3.9 Wipro Unza Malaysia Sdn Bhd (Safi)
- 6.3.10 The Himalaya Drug Company
- 6.3.11 Bhuman Waterless Skincare
- 6.3.12 Curls in Bloom
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
MEA Hair Care Industry Segmentation
Haircare refers to the practices and products used to maintain the health, cleanliness, and appearance of hair. This can include various activities such as washing, conditioning, brushing, styling, and treating hair with various products. The goal of haircare is to keep hair healthy, strong, and looking its best.
The Middle East & African haircare market is segmented by type, distribution channel, and country. Based on product type, the market is segmented into shampoo, conditioner, hair loss treatment products, hair colorants, hair styling products, and other product types. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience/grocery stores, specialty stores, pharmacies/drug stores, online channels, and other distribution channels. By geography, the market covers economies such as South Africa, the United Arab Emirates, Saudi Arabia, and the Rest of Middle East & Africa.
For each segment, the market sizing and forecasts have been done in value terms of USD million.
| Type | Shampoo |
| Conditioner | |
| Hair Loss Treatment Products | |
| Hair Colorants | |
| Hair Styling Products | |
| Other Types | |
| Distribution Channel | Hypermarkets/Supermarkets |
| Convenience/Grocery Stores | |
| Specialty Stores | |
| Pharmacies/ Drug Stores | |
| Online Channels | |
| Other Distribution Channels | |
| Country | Saudi Arabia |
| United Arab Emirates | |
| South Africa | |
| Rest of Middle East & Africa |
MEA Hair Care Market Research FAQs
How big is the Middle East & Africa Hair Care Market?
The Middle East & Africa Hair Care Market size is expected to reach USD 5.23 billion in 2024 and grow at a CAGR of 4.35% to reach USD 6.47 billion by 2029.
What is the current Middle East & Africa Hair Care Market size?
In 2024, the Middle East & Africa Hair Care Market size is expected to reach USD 5.23 billion.
Who are the key players in Middle East & Africa Hair Care Market?
L'Oréal Group , Henkel AG & Co. KGaA, Procter & Gamble, Johnson & Johnson and Unilever PLC are the major companies operating in the Middle East & Africa Hair Care Market.
What years does this Middle East & Africa Hair Care Market cover, and what was the market size in 2023?
In 2023, the Middle East & Africa Hair Care Market size was estimated at USD 5.01 billion. The report covers the Middle East & Africa Hair Care Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Middle East & Africa Hair Care Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
MEA Haircare Industry Report
Statistics for the 2024 MEA Haircare market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. MEA Haircare analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
