Market Share of Middle East & Africa Hair Care Industry
The Middle East & African haircare market is competitive owing to the presence of multinational companies such as L'Oreal SA, Proctor and Gamble, Henkel AG & Co. KGaA, and Unilever PLC. Players are strengthening their presence through online marketing and distribution to increase their regional market penetration. The prominent market players have been focusing on developing new and innovative products and acquiring new consumer demographics. Additionally, these companies are focusing on increasing their presence across the region by opening new stores.
MEA Hair Care Market Leaders
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L'Oréal Group
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Henkel AG & Co. KGaA
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Procter & Gamble
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Johnson & Johnson
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Unilever PLC
*Disclaimer: Major Players sorted in no particular order
