Middle East & Africa Hand Sanitizer Market Size (2024 - 2029)

The Middle East & Africa hand sanitizer market is experiencing growth driven by increased awareness of hygiene practices due to the COVID-19 pandemic. This heightened focus on hand sanitization has led to a surge in demand, influencing market size. Retailers have responded to this demand by raising prices, and educational programs in schools have further emphasized the importance of infection control. Additionally, marketing campaigns targeting the young population through social and mass media have contributed to the expanding market size, as the demand for hand hygiene products continues to outstrip supply across various sales channels.

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Market Size of Middle East & Africa Hand Sanitizer Industry

Middle East & Africa Hand Sanitizer Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 5.10 %
Market Concentration Medium

Major Players

Middle East & Africa Hand Sanitizer Market Major Players

*Disclaimer: Major Players sorted in no particular order

MEA Hand Sanitizer Market Analysis

The Middle East & Africa hand sanitizer market is projected to grow with a CAGR of 5.1%, during the forecast period (2020-2025).

  • The recent COVID-19 pandemic at the beginning of 2020 has spurred the market for hand sanitizer. This outbreak has reinforced the significance of regular hand sanitizing and cleaning practices among consumers and is thus among the prominent factors driving the market. However, the prices of hand sanitizers have witnessed a surge by retailers across several international markets, due to the swelling demand resulting from the COVID-19 pandemic.
  • Furthermore, in an effort to increase awareness about the importance of infection control, some of the schools, especially in the developed countries across the region, have implemented educational programs on the topic. Also, manufacturers campaignings through social and mass media, as the majority of the young population (aged between 16 and 34 years) access the internet, have propelled the demand for hand sanitizers across the region. For instance, lifebuoy initiated commercials telecasting celebrities, which contributed to in spreading awareness regarding their product category.
  • In addition, the demand for hand hygiene products has been exceeding the supply in both online as well as brick and mortar sale channels worldwide owing to the global outbreak of the virus in a short time span.

MEA Hand Sanitizer Industry Segmentation

The Middle East & Africa hand sanitizer market is segmented by type, distribution channel, and country. By type, the market studied is segmented into gel, liquid, spray, foam, and sanitizing wipes. By distribution channel, the market studied is segmented by supermarkets & hypermarkets, convenience stores, pharmaceutical stores, online channels, and other distribution channels. Also, the study provides an analysis of the hand sanitizer market in the emerging and established markets across the Middle East & Africa region, including South Africa, Saudi Arabia, and the Middle East and Africa.

By Type
Gel
Liquid
Spray
Foam
Sanitizing Wipes
By Distribution Channel
Supermarkets & Hypermarkets
Convenience Stores
Pharmaceutical Stores
Online Channels
Others
By Geography
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East & Africa
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Middle East & Africa Hand Sanitizer Market Size Summary

The Middle East & Africa hand sanitizer market is experiencing significant growth, driven primarily by the heightened awareness of hygiene practices due to the COVID-19 pandemic. The outbreak has underscored the importance of regular hand sanitizing, leading to increased consumer demand and a surge in prices across various markets. Educational initiatives in schools and targeted marketing campaigns by manufacturers, particularly through social media, have further amplified this demand. The market is characterized by a competitive landscape with numerous domestic and international players vying for market share, employing strategies such as mergers, acquisitions, and new product developments to enhance their presence.

The market's expansion is also supported by favorable government and non-governmental initiatives aimed at promoting hand hygiene, as recommended by health organizations like the WHO and CDC. South Africa stands out as a key contributor to the market, with high consumer awareness and involvement from major companies like Revlon SA and Sasol Ltd., which have actively participated in producing and distributing hand sanitizers. The ongoing demand has attracted various prominent players, making the market dynamic and competitive, with companies like Reckitt Benckiser, Unilever, and The Cape Town Toiletry Co. leading the charge.

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Middle East & Africa Hand Sanitizer Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Type

      1. 2.1.1 Gel

      2. 2.1.2 Liquid

      3. 2.1.3 Spray

      4. 2.1.4 Foam

      5. 2.1.5 Sanitizing Wipes

    2. 2.2 By Distribution Channel

      1. 2.2.1 Supermarkets & Hypermarkets

      2. 2.2.2 Convenience Stores

      3. 2.2.3 Pharmaceutical Stores

      4. 2.2.4 Online Channels

      5. 2.2.5 Others

    3. 2.3 By Geography

      1. 2.3.1 Middle East and Africa

        1. 2.3.1.1 South Africa

        2. 2.3.1.2 Saudi Arabia

        3. 2.3.1.3 Rest of Middle East & Africa

Middle East & Africa Hand Sanitizer Market Size FAQs

The Middle East & Africa Hand Sanitizer Market is projected to register a CAGR of 5.10% during the forecast period (2024-2029)

Reckitt Benckiser, Unilever, S.C. Johnson & Son, Inc (Deb Group Ltd), Clicks Group and The Cape Town Toiletry Co. are the major companies operating in the Middle East & Africa Hand Sanitizer Market.

MEA Hand Sanitizer Market Report Snapshots

MEA Hand Sanitizer Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)