Market Size of Middle East & Africa Hand Sanitizer Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 5.10 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
MEA Hand Sanitizer Market Analysis
The Middle East & Africa hand sanitizer market is projected to grow with a CAGR of 5.1%, during the forecast period (2020-2025).
- The recent COVID-19 pandemic at the beginning of 2020 has spurred the market for hand sanitizer. This outbreak has reinforced the significance of regular hand sanitizing and cleaning practices among consumers and is thus among the prominent factors driving the market. However, the prices of hand sanitizers have witnessed a surge by retailers across several international markets, due to the swelling demand resulting from the COVID-19 pandemic.
- Furthermore, in an effort to increase awareness about the importance of infection control, some of the schools, especially in the developed countries across the region, have implemented educational programs on the topic. Also, manufacturers campaignings through social and mass media, as the majority of the young population (aged between 16 and 34 years) access the internet, have propelled the demand for hand sanitizers across the region. For instance, lifebuoy initiated commercials telecasting celebrities, which contributed to in spreading awareness regarding their product category.
- In addition, the demand for hand hygiene products has been exceeding the supply in both online as well as brick and mortar sale channels worldwide owing to the global outbreak of the virus in a short time span.
MEA Hand Sanitizer Industry Segmentation
The Middle East & Africa hand sanitizer market is segmented by type, distribution channel, and country. By type, the market studied is segmented into gel, liquid, spray, foam, and sanitizing wipes. By distribution channel, the market studied is segmented by supermarkets & hypermarkets, convenience stores, pharmaceutical stores, online channels, and other distribution channels. Also, the study provides an analysis of the hand sanitizer market in the emerging and established markets across the Middle East & Africa region, including South Africa, Saudi Arabia, and the Middle East and Africa.
| By Type | |
| Gel | |
| Liquid | |
| Spray | |
| Foam | |
| Sanitizing Wipes |
| By Distribution Channel | |
| Supermarkets & Hypermarkets | |
| Convenience Stores | |
| Pharmaceutical Stores | |
| Online Channels | |
| Others |
| By Geography | |||||
|
Middle East & Africa Hand Sanitizer Market Size Summary
The Middle East & Africa hand sanitizer market is experiencing significant growth, driven primarily by the heightened awareness of hygiene practices due to the COVID-19 pandemic. The outbreak has underscored the importance of regular hand sanitizing, leading to increased consumer demand and a surge in prices across various markets. Educational initiatives in schools and targeted marketing campaigns by manufacturers, particularly through social media, have further amplified this demand. The market is characterized by a competitive landscape with numerous domestic and international players vying for market share, employing strategies such as mergers, acquisitions, and new product developments to enhance their presence.
The market's expansion is also supported by favorable government and non-governmental initiatives aimed at promoting hand hygiene, as recommended by health organizations like the WHO and CDC. South Africa stands out as a key contributor to the market, with high consumer awareness and involvement from major companies like Revlon SA and Sasol Ltd., which have actively participated in producing and distributing hand sanitizers. The ongoing demand has attracted various prominent players, making the market dynamic and competitive, with companies like Reckitt Benckiser, Unilever, and The Cape Town Toiletry Co. leading the charge.
Middle East & Africa Hand Sanitizer Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Type
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2.1.1 Gel
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2.1.2 Liquid
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2.1.3 Spray
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2.1.4 Foam
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2.1.5 Sanitizing Wipes
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2.2 By Distribution Channel
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2.2.1 Supermarkets & Hypermarkets
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2.2.2 Convenience Stores
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2.2.3 Pharmaceutical Stores
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2.2.4 Online Channels
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2.2.5 Others
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2.3 By Geography
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2.3.1 Middle East and Africa
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2.3.1.1 South Africa
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2.3.1.2 Saudi Arabia
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2.3.1.3 Rest of Middle East & Africa
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Middle East & Africa Hand Sanitizer Market Size FAQs
What is the current Middle East & Africa Hand Sanitizer Market size?
The Middle East & Africa Hand Sanitizer Market is projected to register a CAGR of 5.10% during the forecast period (2024-2029)
Who are the key players in Middle East & Africa Hand Sanitizer Market?
Reckitt Benckiser, Unilever, S.C. Johnson & Son, Inc (Deb Group Ltd), Clicks Group and The Cape Town Toiletry Co. are the major companies operating in the Middle East & Africa Hand Sanitizer Market.
