Market Size of Middle East and Africa Meal Replacement Products Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 6.45 % |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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MEA Meal Replacement Products Market Analysis
The Middle East and Africa Meal replacement products market is projected to witness a CAGR of 6.45% during the forecast period (2020 - 2025).
- The South African meal replacement market is driven by the robust popularity of the weight management products among health-conscious consumers. The marketplace has also experienced an increase in the launch activity of health-promoting snack bars, which are condition-specific and portion-controlled thus, driving the market forward.
- Moroever, the focus on healthy eating habits, pertaining to the fitness trends without compromising the taste benefits, has also led to the growth of meal replacement market in the United Arab Emirates. Products, like weight management bars, are slowly replacing traditional chocolate and confectionery as a healthier alternative, due to high product innovation by the existing players.
MEA Meal Replacement Products Industry Segmentation
The Middle East and Africa meal replacement products market is segmented by product type into, ready-to-drink products, nutritional bars, powdered supplements, and other product types. By distribution channel the market studied is segmented into, convenience stores, hypermarkets/supermarkets, specialty stores, online stores, and other distribution channels. By country, the market is segmented into South Africa, United Arab Emirates, Saudi Arabia, Nigeria and the Rest of Middle East and Africa.
| By Product Type | |
| Ready-to-drink Products | |
| Nutritional Bars | |
| Powdered Supplements | |
| Other Product Types |
| By Distribution Channel | |
| Convenience Stores | |
| Supermarkets/Hypermarkets | |
| Specialty Stores | |
| Online Stores | |
| Other Distribution Channels |
| By Country | |
| South Africa | |
| United Arab Emirates | |
| Saudi Arabia | |
| Nigeria | |
| Rest of Middle East and Africa |
Middle East and Africa Meal Replacement Products Market Size Summary
The Middle East and Africa meal replacement products market is experiencing significant growth, driven by increasing health consciousness among consumers in the region. In South Africa, the market is propelled by the popularity of weight management products and the introduction of health-promoting snack bars that are both condition-specific and portion-controlled. Similarly, in the United Arab Emirates, the emphasis on healthy eating habits and fitness trends has led to a shift from traditional snacks to healthier alternatives like weight management bars. This trend is supported by product innovations from existing players, which are making these alternatives more appealing without compromising on taste. The rising awareness of nutritious diets among both residents and expatriates has further boosted the demand for nutritional bars, which are increasingly being marketed as meal replacement products, expanding their appeal beyond the niche category of sports and athletes.
In the United Arab Emirates, the meal replacement market is bolstered by a strong youth demographic and government health initiatives that promote products with health benefits, such as those aiding in weight management and controlling obesity and diabetes. Consumers are increasingly seeking meal replacement products with real food ingredients and minimal artificial additives, which is driving market growth. Key players in the market, including Nestle SA and Organo Gold Africa (Pty) Ltd., are focusing on new product developments and strategic partnerships to meet the rising consumer demand. These companies are offering products free from common allergens and artificial ingredients to attract more customers, thereby gaining a competitive edge in the region's meal replacement products market.
Middle East and Africa Meal Replacement Products Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Product Type
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2.1.1 Ready-to-drink Products
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2.1.2 Nutritional Bars
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2.1.3 Powdered Supplements
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2.1.4 Other Product Types
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2.2 By Distribution Channel
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2.2.1 Convenience Stores
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2.2.2 Supermarkets/Hypermarkets
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2.2.3 Specialty Stores
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2.2.4 Online Stores
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2.2.5 Other Distribution Channels
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2.3 By Country
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2.3.1 South Africa
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2.3.2 United Arab Emirates
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2.3.3 Saudi Arabia
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2.3.4 Nigeria
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2.3.5 Rest of Middle East and Africa
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Middle East and Africa Meal Replacement Products Market Size FAQs
What is the current Middle East and Africa Meal Replacement Products Market size?
The Middle East and Africa Meal Replacement Products Market is projected to register a CAGR of 6.45% during the forecast period (2024-2029)
Who are the key players in Middle East and Africa Meal Replacement Products Market?
Organo Gold Africa (Pty) Ltd., Mannatech, Incorporated, EVOLVE NUTRITION, NUTRITECH and FUTURELIFE are the major companies operating in the Middle East and Africa Meal Replacement Products Market.
