Middle East and Africa Meal Replacement Products Market Size (2024 - 2029)

The Middle East and Africa meal replacement products market is experiencing growth driven by increasing consumer interest in weight management and healthy eating habits. In South Africa, the market's expansion is fueled by the popularity of health-focused snack bars that are condition-specific and portion-controlled. Similarly, in the United Arab Emirates, the market is growing as consumers opt for innovative meal replacement products, such as weight management bars, over traditional sweets, reflecting a shift towards healthier dietary choices.

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Market Size of Middle East and Africa Meal Replacement Products Industry

MEA Meal Replacement Products Market Size
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 6.45 %
Market Concentration High

Major Players

MEA Meal Replacement Products Market Key Players

*Disclaimer: Major Players sorted in no particular order

MEA Meal Replacement Products Market Analysis

The Middle East and Africa Meal replacement products market is projected to witness a CAGR of 6.45% during the forecast period (2020 - 2025).

  • The South African meal replacement market is driven by the robust popularity of the weight management products among health-conscious consumers. The marketplace has also experienced an increase in the launch activity of health-promoting snack bars, which are condition-specific and portion-controlled thus, driving the market forward.
  • Moroever, the focus on healthy eating habits, pertaining to the fitness trends without compromising the taste benefits, has also led to the growth of meal replacement market in the United Arab Emirates. Products, like weight management bars, are slowly replacing traditional chocolate and confectionery as a healthier alternative, due to high product innovation by the existing players.

MEA Meal Replacement Products Industry Segmentation

The Middle East and Africa meal replacement products market is segmented by product type into, ready-to-drink products, nutritional bars, powdered supplements, and other product types. By distribution channel the market studied is segmented into, convenience stores, hypermarkets/supermarkets, specialty stores, online stores, and other distribution channels. By country, the market is segmented into South Africa, United Arab Emirates, Saudi Arabia, Nigeria and the Rest of Middle East and Africa.

By Product Type
Ready-to-drink Products
Nutritional Bars
Powdered Supplements
Other Product Types
By Distribution Channel
Convenience Stores
Supermarkets/Hypermarkets
Specialty Stores
Online Stores
Other Distribution Channels
By Country
South Africa
United Arab Emirates
Saudi Arabia
Nigeria
Rest of Middle East and Africa
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Middle East and Africa Meal Replacement Products Market Size Summary

The Middle East and Africa meal replacement products market is experiencing significant growth, driven by increasing health consciousness among consumers in the region. In South Africa, the market is propelled by the popularity of weight management products and the introduction of health-promoting snack bars that are both condition-specific and portion-controlled. Similarly, in the United Arab Emirates, the emphasis on healthy eating habits and fitness trends has led to a shift from traditional snacks to healthier alternatives like weight management bars. This trend is supported by product innovations from existing players, which are making these alternatives more appealing without compromising on taste. The rising awareness of nutritious diets among both residents and expatriates has further boosted the demand for nutritional bars, which are increasingly being marketed as meal replacement products, expanding their appeal beyond the niche category of sports and athletes.

In the United Arab Emirates, the meal replacement market is bolstered by a strong youth demographic and government health initiatives that promote products with health benefits, such as those aiding in weight management and controlling obesity and diabetes. Consumers are increasingly seeking meal replacement products with real food ingredients and minimal artificial additives, which is driving market growth. Key players in the market, including Nestle SA and Organo Gold Africa (Pty) Ltd., are focusing on new product developments and strategic partnerships to meet the rising consumer demand. These companies are offering products free from common allergens and artificial ingredients to attract more customers, thereby gaining a competitive edge in the region's meal replacement products market.

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Middle East and Africa Meal Replacement Products Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Product Type

      1. 2.1.1 Ready-to-drink Products

      2. 2.1.2 Nutritional Bars

      3. 2.1.3 Powdered Supplements

      4. 2.1.4 Other Product Types

    2. 2.2 By Distribution Channel

      1. 2.2.1 Convenience Stores

      2. 2.2.2 Supermarkets/Hypermarkets

      3. 2.2.3 Specialty Stores

      4. 2.2.4 Online Stores

      5. 2.2.5 Other Distribution Channels

    3. 2.3 By Country

      1. 2.3.1 South Africa

      2. 2.3.2 United Arab Emirates

      3. 2.3.3 Saudi Arabia

      4. 2.3.4 Nigeria

      5. 2.3.5 Rest of Middle East and Africa

Middle East and Africa Meal Replacement Products Market Size FAQs

The Middle East and Africa Meal Replacement Products Market is projected to register a CAGR of 6.45% during the forecast period (2024-2029)

Organo Gold Africa (Pty) Ltd., Mannatech, Incorporated, EVOLVE NUTRITION, NUTRITECH and FUTURELIFE are the major companies operating in the Middle East and Africa Meal Replacement Products Market.

MEA Meal Replacement Products Market Report Snapshots

Middle East and Africa Meal Replacement Products Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)