Market Size of Middle East & Africa Nutricosmetics Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 7.93 % |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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MEA Nutricosmetics Market Analysis
The Middle East and African Nutricosmetics market was valued at USD XX million in 2022 and is projected to reach USD XX million by 2028, registering a CAGR of 9.21% over the next five years.
Beauty supplements look promising to treat nutritional deficiencies and support brighter and younger skin, stronger nails, and longer hair with an overall younger appearance. These supplements are offered in different formats such as capsules, powder, liquids, etc. to fulfill individual needs. Middle East and African population are concerned with flawless skin and preventing aging skin. To maintain bright and radiant skin as a symbol of natural beauty, the trend to consume beauty supplements is rising in the region. The demand for beauty supplements is being driven by the rising awareness among consumers that beauty supplements are a convenient way to promote healthy skin without a tedious nightly routine. Skin health supplements are reaching a wider audience with a multitude of benefits with terms like organic, natural, plant-derived, and non-GMO becoming greatly visible in the market. Beauty supplements are a recent trend in the market backed by scientific claims of improving skin elasticity, hydration, and other beauty benefits, further supporting market demand.
Obesity rates have risen rapidly over the past decade in the Middle East and African countries. According to the World Obesity Atlas 2022, 50% of South African women will be obese by 2030. Thus, the rising overweight and obesity instances among the population are to support the consumption of weight management supplements.
MEA Nutricosmetics Industry Segmentation
Nutricosmetics are ingredients or products that act as nutritional supplements that support the structure and function of nails, skin, and hair. Such supplements are taken orally to provide beauty benefits. The scope of the Middle East and African Nutricosmetics market includes segmentation of the market based on product type, distribution channel, and geography. Based on product type, the market is segmented into skincare, hair care, and nail care. Based on the form, the market is segmented into tablets and capsules, powder and liquid, and gummies and soft chews. on the basis of distribution channels, the market is segmented into supermarkets/hypermarkets, drug stores/pharmacies, specialist stores, online retailers, and other distribution channels. By geography, the market is segmented into South Africa, Saudi Arabia, the United Arab Emirates, Nigeria, and the Rest of the Middle East and Africa. The report offers market size and forecast in terms of value in USD million for all the above segments.
| Product Type | |
| Skin Care | |
| Hair Care | |
| Nail Care |
| Form | |
| Tablets and Capsules | |
| Powder and Liquid | |
| Gummies and Soft Chews |
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Drug Stores/Pharmacies | |
| Specalist Stores | |
| Online Retail Stores | |
| Other Distribution Channel |
| Geography | |
| South Africa | |
| Saudi Arabia | |
| United Arab Emirates | |
| Nigeria | |
| Rest of Middle East and Africa |
Middle East & Africa Nutricosmetics Market Size Summary
The Middle East and Africa Nutricosmetics market is experiencing significant growth, driven by increasing consumer awareness and demand for beauty supplements that promise to enhance skin health, hair strength, and overall youthful appearance. These supplements, available in various forms such as capsules, powders, and liquids, are gaining popularity as a convenient alternative to traditional skincare routines. The rising concern for flawless skin and the prevention of aging, particularly among the region's population, is fueling the demand for these products. The market is further bolstered by the growing interest in organic, natural, and plant-derived ingredients, which are perceived to offer safer and more effective beauty solutions. The trend towards ingestible beauty products is also supported by scientific claims of benefits like improved skin elasticity and hydration, making them an attractive option for consumers seeking long-term beauty and health solutions.
The market landscape is characterized by a high degree of fragmentation, with numerous international, regional, and local players vying for market share. Key companies such as Herbalife International, Beiersdorf AG, and Amway Corp. are investing in research and development, as well as marketing, to introduce innovative nutricosmetics products and expand their geographical presence. The increasing acceptance of online shopping among South African consumers is creating new opportunities for manufacturers to reach a broader audience through e-commerce platforms. The introduction of new brands and products, such as H&H Group's Swisse and Dose & Co's Beauty Collagen, highlights the dynamic nature of the market, as companies strive to meet the evolving preferences of consumers in the region.
Middle East & Africa Nutricosmetics Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.1.1 Rising Trend of Ingestible Beauty Products
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1.1.2 Growing demand for Nutrient-Enriched Cosmetic Products
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1.2 Market Restraints
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1.2.1 Availability of Counterfeit Beauty Supplements Products
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1.3 Porter's Five Force Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Product Type
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2.1.1 Skin Care
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2.1.2 Hair Care
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2.1.3 Nail Care
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2.2 Form
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2.2.1 Tablets and Capsules
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2.2.2 Powder and Liquid
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2.2.3 Gummies and Soft Chews
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2.3 Distribution Channel
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2.3.1 Supermarkets/Hypermarkets
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2.3.2 Drug Stores/Pharmacies
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2.3.3 Specalist Stores
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2.3.4 Online Retail Stores
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2.3.5 Other Distribution Channel
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2.4 Geography
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2.4.1 South Africa
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2.4.2 Saudi Arabia
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2.4.3 United Arab Emirates
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2.4.4 Nigeria
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2.4.5 Rest of Middle East and Africa
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Middle East & Africa Nutricosmetics Market Size FAQs
What is the current Middle East & Africa Nutricosmetics Market size?
The Middle East & Africa Nutricosmetics Market is projected to register a CAGR of 7.93% during the forecast period (2024-2029)
Who are the key players in Middle East & Africa Nutricosmetics Market?
Herbalife International of America, Inc., Beiersdorf AG, Amway Corp., NATURA &CO and Wipro Limited (Canway) are the major companies operating in the Middle East & Africa Nutricosmetics Market.
