Market Trends of Middle East & Africa Nutricosmetics Industry
Increasing Application of Nutrient Enriched Cosmetic Products
Ingestible beauty and skincare are referred to as products that are specifically formulated to have a positive and direct effect on hair, skin, nails, and weight management. Consumers are preferring ingestible beauty products over topical beauty products like serums, moisturizers, body lotions, exfoliators, and others as consumers find the daily skincare routine tedious and overwhelming. In addition, consumers find edible beauty products an easy and convenient option.
The growing geriatric women population in the region along with the rising interest of women in anti-aging supplements to maintain their youth and delay aging, is anticipated to augment the growth of the market. Consumers are becoming more and more informed regarding the availability and benefits of ingestible beauty products and thus, getting selective and stricter in their choices. Additionally, consumers are taking a keen interest in ingestible beauty products to maintain their long-term youth and good health. The significant change in the lifestyle of people and changing approach towards beauty is boosting the sales of beauty supplements. Ingestible beauty or skincare supplements help in treating skin from within as they contain active ingredients. Furthermore, ingestible beauty solutions are gaining popularity as they address the specific concerns of consumers such as pigmentation, dryness, hair loss, wrinkles, and others.
South Africa - An Emerging Country in the Nutricosmetics Market
Beauty-oriented supplements are experiencing strong demand owing to the growing interest of South African consumers, especially Millennials and Gen Z. The going population is approaching beauty supplements as a part of the holistic approach towards beauty and health and as an extension of their beauty routines. The growing desire of consumers to prevent premature aging or delay aging is boosting the demand for collagen-infused supplements, as it stimulates the production of fresh collagen and helps deliver firmer and plump skin. Furthermore, the demand for organic, clean-label, and natural ingredient edible beauty products among consumers is growing as they are perceived to have less or no side effects, creating potential growth opportunities for nutricosmetic manufacturers.
South African consumers are becoming more receptive to online purchases and e-commerce platforms. The availability of a wide range of nutricosmetics along with the increasing number of online purchases of beauty supplements owing to the convenience is creating immense opportunities for the manufacturers to expand into online retail channels.
