Middle East & Africa Omega-3 Products Market Size (2024 - 2029)

Middle East & Africa Omega-3 Products Market Size Summary

The Middle East and Africa Omega-3 Products Market is poised for significant growth, driven by increasing health and nutritional awareness among consumers. This trend is particularly evident in the rising consumption of omega-3 fish oil supplements, which are gaining popularity due to scientific research and media exposure. In South Africa, while some supplements are locally encapsulated, the majority of fish oil products are imported. In the Middle East, the demand is fueled by a shift towards a western lifestyle, with affluent consumers becoming more aware of dietary preferences and product benefits. The poultry industry, especially in countries like Saudi Arabia, is also contributing to this growth, as there is a rising need for omega-3 enriched feeds to enhance chicken meat quality and reduce reliance on imports.

The market is further bolstered by the increasing adoption of the internet and curiosity about new products in developing regions, leading to a higher demand for branded omega-3 dietary supplements. This shift is creating substantial opportunities for the market, as health-conscious consumers across various age groups seek to meet their dietary needs through supplements. The imitation of western lifestyles is accelerating the consumption of these products, with major players like Now Foods, Windmill Health Products, and Unilever expanding their presence. The market is expected to see more innovation in functional foods and a significant volume of imports in the feed and pet food segments, although sourcing may be affected by price fluctuations.