MEA Plant-based Meat and Dairy Products Market Size (2024 - 2029)

The Middle East and Africa plant-based meat market is experiencing growth driven by increasing health awareness and a shift in consumer behavior towards vegan diets, particularly following the COVID-19 pandemic. Concerns about animal welfare, personal health, and sustainability are prompting food and beverage companies to introduce more plant-based options. The market's expansion is further supported by the rising awareness of the health benefits associated with plant-based diets, such as cholesterol-free protein, which is appealing to consumers in the region.

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Market Size of MEA Plant-based Meat and Dairy Products Industry

MEA Plant-based Meat and Dairy Products Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 302.26 Million
Market Size (2029) USD 412.96 Million
CAGR (2024 - 2029) 6.44 %
Market Concentration Low

Major Players

MEA Plant-based Meat and Dairy Products Market Major Players

*Disclaimer: Major Players sorted in no particular order

Middle East & Africa Plant-based Meat Market Analysis

The MEA Plant-based Meat and Dairy Products Market size is estimated at USD 302.26 million in 2024, and is expected to reach USD 412.96 million by 2029, growing at a CAGR of 6.44% during the forecast period (2024-2029).

The growing concerns among the people of the Middle East about the consumption of conventional animal-based food and beverage products and the adoption of vegan diets in the wake of the COVID-19 pandemic due to rising health awareness were expected to drive the plant-based growth of meat and dairy products in the region. The shift in consumer behavior was majorly due to the rising concerns regarding animal welfare, personal health, and sustainability. Therefore, various food and beverage companies were launching plant-based or vegan meat and dairy products in the Middle East and African markets.

The rising consumer awareness regarding the negative impact of the consumption of meat on health is leading to a shift toward a vegan diet. Additionally, the benefits of cholesterol-free protein, with a meat-like texture, are one of those key factors promoting the growth of plant-based meat and dairy products in the region studied. According to the data of the World Obesity Organization in April 2022, 25% of men and 30% of women are obese, and 16.4% of adults have diabetes in the United Arab Emirates. Therefore, the market players in the region are launching various plant-based meat and dairy products.

Middle East & Africa Plant-based Meat Industry Segmentation

Plant-based meat and dairy refer to products made from plant materials that are designed to mimic meat in every way, from taste, texture, smell, and appearance. 

The Middle East and Africa plant-based meat and dairy products market is segmented by product type, distribution channel, and geography. Based on product type, the market studied is segmented into plant-based meat and plant-based dairy. Plant-based meat is further segmented into burger patties, sausages, strips and nuggets, meatballs, and other plant-based meats. Also, plant-based dairy is further segmented into milk, yogurt, butter and cheese, and other plant-based dairy products. By distribution channel, the market studied is segmented into supermarkets/hypermarkets, convenience stores, online retail channels, and other distribution channels. By geography, the market studied is segmented into South Africa, the United Arab Emirates, Saudi Arabia, Egypt, and the Rest of Middle-East and Africa.

For each segment, the market sizing and forecasts have been done on the basis of value (USD million).

Product Type
Plant-Based Meat
Burger Patties
Sausages
Strips and Nuggets
Meatballs
Other Plant-Based Meats
Plant-Based Dairy
Milk
Yogurt
Butter and Cheese
Other Plant-based Dairy
Distribution Channel
Hypermarkets/Supermarkets
Convenience Stores
Online Retail Channels
Other Distribution Channels
Geography
South Africa
United Arab Emirates
Saudi Arabia
Egypt
Rest of Middle East and Africa
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MEA Plant-based Meat and Dairy Products Market Size Summary

The Middle East and Africa plant-based meat market is experiencing significant growth, driven by increasing consumer awareness of health, animal welfare, and sustainability issues. The shift towards vegan diets, particularly in the wake of the COVID-19 pandemic, has been fueled by concerns over the negative health impacts of traditional animal-based foods. This has led to a rise in demand for plant-based meat and dairy products, with various food and beverage companies launching innovative products to cater to this growing market. The region's consumers are increasingly drawn to the health benefits of plant-based diets, such as reduced saturated fat and cholesterol-free protein, which are seen as effective solutions for managing obesity and diabetes, prevalent in countries like the United Arab Emirates and South Africa.

In the United Arab Emirates, the adoption of veganism is gaining momentum, supported by a burgeoning market for meat substitutes. The availability of vegan and vegetarian options in shops and restaurants, coupled with the influence of international tourism, is encouraging more consumers to try and adopt plant-based foods. The urban population's growth further facilitates the accessibility of these products, with consumers seeking innovative flavors and staying informed about new offerings. Companies like Danone SA, Beyond Meat Inc., and Al Islami Foods are leading the charge in expanding production capacities and launching new products to meet the rising demand. Strategic investments, particularly in online platforms, are also helping these companies maintain their market positions and cater to the evolving consumer preferences in the region.

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MEA Plant-based Meat and Dairy Products Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

      1. 1.1.1 Increasing Health Concerns are Supporting the Market's Growth

      2. 1.1.2 Growing Consumer Preference for Convenience Seafood

    2. 1.2 Market Restraints

      1. 1.2.1 Rising Concern About Quality and Safety Standards of Canned Tuna

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Product Type

      1. 2.1.1 Plant-Based Meat

        1. 2.1.1.1 Burger Patties

        2. 2.1.1.2 Sausages

        3. 2.1.1.3 Strips and Nuggets

        4. 2.1.1.4 Meatballs

        5. 2.1.1.5 Other Plant-Based Meats

      2. 2.1.2 Plant-Based Dairy

        1. 2.1.2.1 Milk

        2. 2.1.2.2 Yogurt

        3. 2.1.2.3 Butter and Cheese

        4. 2.1.2.4 Other Plant-based Dairy

    2. 2.2 Distribution Channel

      1. 2.2.1 Hypermarkets/Supermarkets

      2. 2.2.2 Convenience Stores

      3. 2.2.3 Online Retail Channels

      4. 2.2.4 Other Distribution Channels

    3. 2.3 Geography

      1. 2.3.1 South Africa

      2. 2.3.2 United Arab Emirates

      3. 2.3.3 Saudi Arabia

      4. 2.3.4 Egypt

      5. 2.3.5 Rest of Middle East and Africa

MEA Plant-based Meat and Dairy Products Market Size FAQs

The MEA Plant-based Meat and Dairy Products Market size is expected to reach USD 302.26 million in 2024 and grow at a CAGR of 6.44% to reach USD 412.96 million by 2029.

In 2024, the MEA Plant-based Meat and Dairy Products Market size is expected to reach USD 302.26 million.

Middle East and Africa Plant-based Meat Market Report Snapshots

Middle East and Africa Plant-based Meat Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)