Market Trends of Middle East and Africa Protective Packaging Industry
This section covers the major market trends shaping the MEA Protective Packaging Market according to our research experts:
Beauty and Homecare Industry to Drive the Market Growth
- Protective mailers are widely used for one or two light cosmetic product shipping. The recycled bubble mailers and recycled padded mailers are catering to the adoption of protective packaging in the cosmetics sector. Both offer the cushioning required to protect personal care items in transit, and also both are 100% recyclable.
- If the orders tend to be larger, with a variety of items with fragile goods, it is recommended to use 100% recycled shipping corrugated protective boxes (either a tab locking or literature mailer style). Shipping boxes are of a study structure and can be custom-sized. One can get a single box size that can accommodate all the orders or opt for several different sizes, so different boxes are used for small, mid-sized, and large orders.
- When shipping in corrugated boxes, it is necessary to utilize void fill to keep products in place and protected in your box. GreenWrap, corrugated bubble, and packaging paper would all be effective solutions for protective void fill.
- ThermoPod mailer envelopes and ThermoKeeper insulated box liners provide superior thermal protection for extended time frame shipping of cosmetics and other temperature-sensitive personal care products.
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United Arab Emirates Holds Significant Market Share
- The e-commerce firms, such as Noon, Souq, Ounass, and Nashimi enacted a range of initiatives, aside from discounted prices, to improve the range of products offered and delivery options. The same same-day and next day delivery services offered by several e-commerce players in the country have attracted several consumers to shop online. Moreover, with high mobile and internet penetration and highest expenditure by online shoppers with USD 1,648 (average purchasing power/ year), the country provided an excellent growth platform for the e-commerce industry/internet retail.
- In the United Arab Emirates, Bubble wrap by far is one of the most effective packaging materials that are being used. Al Thika Packaging is the exclusive distributor of packaging machines for the player Storopack in the Middle East. It also provides machinery for the production of bubble wrap, air pillows, air cushions for void fill, wrapping, and block and brace. Its AIRplus airbag packaging is the viable option for fast, lightweight void fill.
- This type of block and brace packaging gently holds the products in place during transport. For protective wrapping, Storopack offers AIRplus Cushion Film and AIRplus Bubble for an on-demand bubble style wrap in the region.Further, NPPF is one of the biggest EPS (Expanded Polystyrene) manufacturers in the Middle East, providing protective packaging foam solutions for various end-user industries. However, in the United Arab Emirates, sustainability is emerging as a major trend in the UAE packaging industry.
- Corrugated board is proving popular in packaging as sustainability becomes a more important issue across the value chain. It is easy to recycle, and the pulp and paper industry is already adept at converting these into new generations of containerboard. These qualities mean there has been a rise in the popularity of corrugated protective formats over polymer-based alternatives, such as expanded polystyrene (EPS) foams.
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