Market Trends of Middle East & Africa Rice Protein Industry
This section covers the major market trends shaping the MEA Rice Protein Market according to our research experts:
The Popularization of Functional Foods is Likely to Foster the Market Growth
Brown rice protein is hypoallergenic and its appeal is because of the easy digestibility. Different protein sources are digested and metabolized at various rates. Brown Rice Protein gets to work quickly making it ideal for post-workout recovery. Unlike some vegan protein sources which may have strong and distinctive flavors that may be difficult for some users, rice protein powder has a very subtle and familiar taste that makes it suitable to be used in a variety of functional food products to improve their nutritional profile.
Moreover, it contains high amounts of many essential amino acids and also promotes blood sugar balance. Brown Rice protein is also a powerful anti-oxidant which further makes it worth incorporating into different food products. Thus, to analyze the caliber of the ingredient, the market is likely to witness considerable growth in the near future with extensive application in functional food and beverages which are gaining popularity in the Gulf countries.
Saudi Arabia's Share Dominates the Regional Market
Saudi Arabia is a country of a strong economy and the consumers have a high disposable income. The young adults of the country are economically stable and are much interested to try new and healthier food products, being under a strong influence of the Western culture. The per capita income is high which allows the people to indulge in the frequent purchasing of premium products and functional foods. Moreover, the growing health consciousness in the country has led to a rise in the number of gym-goers. Correspondingly, the demand for protein supplements has risen, driving the market of rice protein, in turn.
