Market Share of Middle East And Africa Pulp And Paper Industry
The pulp and paper market in the Middle East and Africa is fragmented, with major players like International Paper Company, Smurfit Kappa, Lions Gate Paper & Pulp, and Billerud. The significant factors governing this market are a sustainable competitive advantage through innovation, levels of market penetration, barriers to exit, power of competitive strategy, and firm concentration ratio.
In July 2023, Smurfit Kappa, Europe’s most extensive paper and packaging company, planned to open its first-ever North African site in Morocco, paving the way for growth in a rapidly developing market for consumer goods. The company invested over EUR 35 million (USD 38.49 million) in the 25,000 sq. m facility.
In May 2023, Billerud launched a renewable, recyclable, and biodegradable wrapping solution for toilet and kitchen rolls. Billerud presented a machine-glazed kraft paper, which was specially adapted and validated for wrapping toilet and kitchen paper rolls.
Middle East And Africa Pulp And Paper Market Leaders
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Westrock Company
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International Paper Company
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Lions Gate Paper & Pulp
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Sappi
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Billerud
*Disclaimer: Major Players sorted in no particular order
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