Market Size of Middle East and Africa Ready to Drink Beverages Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 8.30 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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MEA Ready to Drink Beverages Market Analysis
The Middle East and African Ready to Drink Beverages Market is projected to register a CAGR of 8.3% during the forecast period.
Ready-to-drink beverages are gaining popularity in the region owing to their convenience, affordability, and wide availability of products. This helps to enhance the sales performance of ready-to-drink beverages. Healthy drinking has emerged as a key influence in the food and beverage sector. RTD energy drinks with less sugar and natural ingredients are anticipated to rise in popularity and keep capturing the interest of more consumers inclined toward health and fitness. Additionally, key brands in the region are experimenting with their product lines to fulfill the evolving taste and flavor preferences of consumers. For instance, in December 2021, Pepsico launched its Rockstar RTD energy drink, featuring a formula of Vitamin B, ginseng, and taurine in the UAE market.
Furthermore, the growing interest in healthy diets for achieving and maintaining weight loss signifies a huge potential for RTD fruit and vegetable juice. Alongside this, there is a rising demand for Halal-certified beverages as a certain section of the population in the region prefer processed food that comprises only ethically sourced ingredients.
MEA Ready to Drink Beverages Industry Segmentation
Ready to drink (RTD) refers to packaged beverages that are sold in a prepared form and are ready for consumption. There are different types of RTD beverages, each serving a different purpose. As per the scope, prominent product categories, including tea, coffee, energy drinks, fruit and vegetable juice, etc., are considered.
The Middle East and African ready-to-drink beverages market is segmented by product type, distribution channel, and geography. By product type, the market is segmented into tea, coffee, energy drinks, fruits and vegetable juices, dairy-based beverages, and other product types. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, online retail stores, and other distribution channels. It provides an analysis of emerging and established economies across the region, comprising the United Arab Emirates, Saudi Arabia, South Africa, and the Rest of the Middle East and Africa. For each segment, the market sizing and forecasts are provided in terms of value in USD million.
| Product Type | |
| Tea | |
| Coffee | |
| Energy Drinks | |
| Fruit and Vegetable Juice | |
| Dairy-based Beverages | |
| Other Product Types |
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Online Stores | |
| Other Distribution Channels |
| Geography | |
| Saudi Arabia | |
| United Arab Emirates | |
| South Africa | |
| Rest of Middle East and Africa |
Middle East and Africa Ready to Drink Beverages Market Size Summary
The Middle East and Africa ready-to-drink beverages market is experiencing significant growth, driven by the increasing demand for convenient and affordable beverage options. The market is characterized by a diverse range of products, including RTD energy drinks, fruit and vegetable juices, and plant-based beverages, which are gaining traction due to their health benefits and natural ingredients. The trend towards healthier lifestyles is influencing consumer preferences, with a growing interest in low-calorie, organic, and clean-label products. Key players in the region are actively expanding their product lines to cater to these evolving tastes, with innovations such as sugar-free and protein-based drinks gaining popularity. The demand for Halal-certified and ethically sourced ingredients further shapes the market landscape, appealing to specific consumer segments.
The competitive landscape of the ready-to-drink beverages market in the Middle East and Africa is fragmented, with both regional and international brands vying for market share. Major companies like Nestle SA, PepsiCo, Danone SA, The Coca-Cola Company, and Almarai are leading the charge, offering a wide array of RTD products and engaging in strategic expansions and marketing campaigns. The market is also witnessing investments aimed at enhancing production capabilities and expanding distribution networks. As lifestyle diseases become more prevalent, there is a heightened focus on beverages that support health and wellness, driving the demand for innovative and nutritious options. This dynamic environment presents opportunities for growth and diversification, as brands strive to meet the diverse needs of consumers across the region.
Middle East and Africa Ready to Drink Beverages Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Product Type
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2.1.1 Tea
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2.1.2 Coffee
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2.1.3 Energy Drinks
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2.1.4 Fruit and Vegetable Juice
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2.1.5 Dairy-based Beverages
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2.1.6 Other Product Types
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2.2 Distribution Channel
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2.2.1 Supermarkets/Hypermarkets
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2.2.2 Convenience Stores
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2.2.3 Online Stores
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2.2.4 Other Distribution Channels
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2.3 Geography
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2.3.1 Saudi Arabia
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2.3.2 United Arab Emirates
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2.3.3 South Africa
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2.3.4 Rest of Middle East and Africa
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Middle East and Africa Ready to Drink Beverages Market Size FAQs
What is the current Middle East and Africa Ready to Drink Beverages Market size?
The Middle East and Africa Ready to Drink Beverages Market is projected to register a CAGR of 8.30% during the forecast period (2024-2029)
Who are the key players in Middle East and Africa Ready to Drink Beverages Market?
Danone SA, Pepsico, Nestle S.A., The Coca-Cola Company and Almarai are the major companies operating in the Middle East and Africa Ready to Drink Beverages Market.
