MEA Ready-to-eat Food Industry Overview
The Middle East and African ready-to-eat food markets are highly fragmented, with a large number of domestic and multinational players competing for market share. Product innovations and partnerships were the two strategic approaches widely adopted by the leading companies across the region to boost their brand presence among consumers. Key players dominating the regional market include Mondelez International, Inc.; Conagra Brands, Inc.; Grupo Bimbo; and McCain Foods Limited. In addition, companies operating in the market studied, such as Siwar Foods, Rhodes Food Group, and others, build the equity of their brands over time with strong consumer-directed marketing, innovative new products, and effective merchandising. As these companies believe the brand-building approach is the key to winning and sustaining leading share positions in markets around the region, they have been consistently investing in advertising expenses to further spread knowledge of RTE food and other food categories among consumers.
MEA Ready-to-eat Food Market Leaders
-
Mondelēz International, Inc.
-
General Mills, Inc.
-
Grupo Bimbo
-
Conagra Brands, Inc.
-
McCain Foods Limited
- *Disclaimer: Major Players sorted in no particular order
