MEA Smartwatch Industry Overview
The Middle East & Africa Smart Watch market is quite competitive. Various international brands keep launching new products, offering advanced technologies to gain a foothold in the region. However, in terms of market share, players such as Apple and Samsung occupy a significant portion, and players such as Huawei continue to disrupt the market share of Apple and Samsung in the region.
In October 2022 - IoT device maker CardoO, based in Egypt, raised $660,000 in a seed investment round led by The Alexandria Angels and included angel investors from Saudi Arabia named Sofico Investments and the European Bank for Reconstruction and Development. By enabling MENA customers to access the newest cheap consumer electronics and Internet of Things (IoT) gadgets, CardoO intends to establish itself as the leading Arab brand that offers people premium and cost-effective smart devices that improve their daily life.
In September 2022 - The release of the HUAWEI Band 7, HUAWEI WATCH GT 3 Pro in South African retail stores, and the HUAWEI online shop marks a turning point in the development of fitness and health wearable technology. The two smartwatches and fitness bands preserve the design and material quality of high-end luxury watches, have an extraordinarily long battery life and include a variety of advanced capabilities to assist users in learning new ways to lead active and healthy lifestyles.
MEA Smartwatch Market Leaders
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Apple Inc.
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Samsung Electronics Co. Ltd
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Fitbit Inc. (Google, Inc.)
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Huawei Technologies Co. Ltd
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Sonly Middle East & Africa (Sony Corporation)
- *Disclaimer: Major Players sorted in no particular order
