MEA Soft Drinks Packaging Market Size (2024 - 2029)

The Middle East and Africa region is experiencing significant growth in the soft drinks packaging market, driven by the high demand for beverages such as soft drinks, bottled water, and health drinks. This demand is further fueled by health campaigns and the substitution of alcohol with soft drinks in many countries. The market's expansion is supported by the increasing preference for PET bottles and the strategic investments by leading companies in the region. However, challenges such as supply chain disruptions due to the COVID-19 pandemic and economic impacts in Africa may affect the market's dynamics.

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Market Size of MEA Soft Drinks Packaging Industry

Middle East and Africa soft drinks packaging market trends
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 4.00 %
Market Concentration Low

Major Players

Middle East and Africa soft drinks packaging market size

*Disclaimer: Major Players sorted in no particular order

Middle East and Africa Soft Drinks Packaging Market Analysis

The Middle East and Africa (MEA) region is one of the significant markets for soft drinks packaging, owing to the massive demand for soft drinks and other beverage products. This factor is augmenting the growth of the market. It is estimated to be growing at a CAGR of 4%, to reach USD 18.01 billion by 2026.

  • According to a study by Tetra Pack, the GCC consumed 3,733 million liters of dairy, 2,646 million liters of juice, nectars, and still drinks, 6,909 million liters of coffee and tea, 11,310 million liters of packaged water, and 2,981 million liters of carbonated soft drinks in 2018 for a total of 27,857 million liters.
  • The beverage industry plays an essential role in the region. According to the Eighth Arab Beverages Conference, the beverage industry caters to about 300 million consumers in the region, with a production volume of about 10 billion liters per year. The beverage industry continues to play a significant role in shaping the region's economy.
  • The demand for health drinks is expected to increase, influenced by the campaigns led by the ministries of health in various countries in the region. Due to the ban on alcohol in many countries in the region, soft drinks, such as energy and health drinks, are considered substitutes. According to Agriculture and Agri-Food Canada, the retail sales of fortified and functional energy drinks in the United Arab Emirates are expected to account for USD 344.8 million in 2020.
  • The demand for bottled water increased significantly in the region. In addition, consumers are more conscious of the need for healthier diets. The increased demand for bottled water, in turn, is expected to augment the growth of the bottled water packaging market in the MEA region.
  • Moreover, there is a significant demand for PET bottles for water and other soft drinks packaging. For instance, Almarai developed its business through strategic investments. It is the largest producer and distributor of soft drinks in the Middle East. As the leader in the juice market, Almarai installed two new Sidel PET complete lines, each one handling 54,000 bottles/hr, in its Al Kharj central processing plant (CPP).
  • With the recent outbreak of COVID -19, the production of many manufacturers of soft drink packaging solutions decreased (due to lockdown situations in the region and the disruption in the supply chain). This factor impacted the manufacturing of packaging products among various companies. For example, on March 27, 2020, the UAE government closed the fresh food market for two weeks. The other countries in the region, such as Saudi Arabia and Qatar, also implemented the same. The Asir municipality ordered safe and secure packaging for food and beverage light of the pandemic situation.
  • The African region is facing a decline in GDP due to the pandemic. This is expected to impact its supply chain, as it is heavily dependent on importing raw materials and goods. This, in turn, is expected to affect the manufacturing of packaging products in the region.

Middle East and Africa Soft Drinks Packaging Industry Segmentation

The scope of the study includes glass bottles, vials/ampoules, jars, and other types of containers. As part of the scope of the report, key end-user industries, such as beverage, food, beauty, personal care, and cosmetics, healthcare and pharmaceuticals, and other end-user industries, have been considered. The market is segmented as follows:

By Primary Material Used
Plastic
Paper and Paperboard
Glass
Metal
Others
By Type
Bottles Water
Juices
RTD Beverages
Sport Drinks
Others
By Region
United Arab Emirates
Saudi Arabia
South Africa
Egypt
Others
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MEA Soft Drinks Packaging Market Size Summary

The Middle East and Africa soft drinks packaging market is experiencing significant growth, driven by the increasing demand for soft drinks and other beverage products in the region. The beverage industry is a crucial component of the MEA economy, catering to a large consumer base and contributing to substantial production volumes. The demand for health-oriented drinks is on the rise, influenced by health campaigns and the absence of alcohol in many countries, which positions soft drinks as popular substitutes. The surge in bottled water consumption, coupled with a growing awareness of healthier diets, is further propelling the growth of the bottled water packaging market. The region's packaging industry is also witnessing a shift towards sustainable practices, with companies focusing on recycling and the use of eco-friendly materials to meet regulatory demands and consumer preferences.

Saudi Arabia stands out as a major player in the soft drinks packaging sector within the Middle East, supported by a large consumer base and high plastic consumption. The country's packaging industry is influenced by factors such as disposable income, tourism, and the presence of both domestic and international market players. Despite the challenges posed by fluctuating raw material costs and the need for sustainable packaging solutions, the market is evolving with innovations like Flowpact PP copolymers and increased recycling efforts. The competitive landscape is marked by high rivalry among local and international suppliers, with companies investing in advanced manufacturing technologies and sustainable practices to capture market share. Recent developments, such as new manufacturing facilities and recycling initiatives, highlight the dynamic nature of the market and its responsiveness to emerging trends and regulatory requirements.

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MEA Soft Drinks Packaging Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

      1. 1.2.1 Increasing Soft Drink Consumption

      2. 1.2.2 Increased demand for convenience packaging from consumers

    3. 1.3 Market Restraints

      1. 1.3.1 Environmental concerns regarding usage of plastic

      2. 1.3.2 Stringent Government Regulations

    4. 1.4 Current Opportunities in the Middle East and Africa Soft Drinks Packaging Market

    5. 1.5 Industry Value Chain Analysis

    6. 1.6 Porter's Five Forces Analysis

      1. 1.6.1 Bargaining Power of Suppliers

      2. 1.6.2 Bargaining Power of Consumers

      3. 1.6.3 Threat of New Entrants

      4. 1.6.4 Threat of substitute products and services

      5. 1.6.5 Competitive Rivalry within the Industry

    7. 1.7 Industry Policies

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Primary Material Used

      1. 2.1.1 Plastic

      2. 2.1.2 Paper and Paperboard

      3. 2.1.3 Glass

      4. 2.1.4 Metal

      5. 2.1.5 Others

    2. 2.2 By Type

      1. 2.2.1 Bottles Water

      2. 2.2.2 Juices

      3. 2.2.3 RTD Beverages

      4. 2.2.4 Sport Drinks

      5. 2.2.5 Others

    3. 2.3 By Region

      1. 2.3.1 United Arab Emirates

      2. 2.3.2 Saudi Arabia

      3. 2.3.3 South Africa

      4. 2.3.4 Egypt

      5. 2.3.5 Others

MEA Soft Drinks Packaging Market Size FAQs

The MEA Soft Drinks Packaging Market is projected to register a CAGR of 4% during the forecast period (2024-2029)

Pactive LLC, Amcor, Ltd, Genpak LLC, Graham Packaging Company and Ball Corporation are the major companies operating in the MEA Soft Drinks Packaging Market.

MEA Soft Drinks Packaging Market Report Snapshots

Middle East & Africa Soft Drinks Packaging Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)