Middle East & Africa Sports Nutrition Market Size (2024 - 2029)

The Middle East and Africa sports nutrition market is experiencing growth driven by an increase in both recreational and lifestyle users, alongside traditional consumers like athletes and bodybuilders. This expansion is attributed to changes in lifestyle, rising disposable incomes, and heightened awareness of the benefits of protein-based products. The market's growth is further supported by the growing number of young individuals pursuing sports careers and the proliferation of health and fitness centers that actively promote sports nutrition products.

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Market Size of Middle East & Africa Sports Nutrition Industry

Middle-East & African sports nutrition market Overview
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 3.90 %
Market Concentration Medium

Major Players

Middle-East & African sports nutrition market Key Players

*Disclaimer: Major Players sorted in no particular order

MEA Sports Nutrition Market Analysis

The Middle-East & African sports nutrition market is projected to register a CAGR of 3.9% during the forecast period (2020 - 2025).

Athletes and bodybuilders are the prime consumers of sports nutrition products. However, the market is benefited from the increase in the number of recreational and lifestyle users. Changes in lifestyle and an increasing disposable income are the driving factors for the growth of the market. Moreover, the rising awareness about the benefits of protein-based sports nutrition products and an active lifestyle accelerated the growth of the sports nutrition market.

Moreover, a significant increase in the number of casual or recreational users, professional bodybuilders, and athletes, along with the increasing number of young people opting for sports as their career is contributing positively to the market's growth. Furthermore, the proliferation of health and fitness centers, many of which also engage in the active promotion of sports nutrition products, are expected to drive the market's growth.

MEA Sports Nutrition Industry Segmentation

The Middle East and Africa sports nutrition market is segmented by product type into sports food, sports drink, and dietary supplement; and by distribution channel into supermarkets/hypermarkets, convenience stores, specialty stores, online stores, and others. Also, the study provides an analysis of the sports nutrition market in the emerging and established markets across the region, including South Africa, Saudi Arabia, and the Rest of the Middle East and Africa.

By Type
Sports Food
Sports Drink
Sports Supplements
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Specialty Stores
Online Stores
Others
By Country
South Africa
Saudi Arabia
Rest of Middle-East & Africa
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Middle East & Africa Sports Nutrition Market Size Summary

The Middle East and Africa sports nutrition market is experiencing steady growth, driven by a combination of factors including an increase in recreational and lifestyle users, as well as traditional consumers like athletes and bodybuilders. The market is benefiting from rising disposable incomes and a growing awareness of the benefits of protein-based products and active lifestyles. The proliferation of health and fitness centers, which often promote sports nutrition products, is further propelling market expansion. These centers serve as key distribution channels, offering products such as protein supplements, nutrition bars, and energy drinks, often with the assistance of dieticians to guide consumer choices.

The demand for sports drinks is particularly strong among young athletes and those engaged in physical activities, fueled by a growing emphasis on physical well-being and healthy living. The millennial generation, with its high buying capacity and inclination towards fitness, is a significant driver of this trend, especially with the rising popularity of sugar-free and functional beverages. The market is characterized by fragmentation, with numerous regional and domestic players competing for market share. Companies are actively pursuing strategies like mergers, acquisitions, and new product developments to enhance their presence, with major players including The Coca-Cola Company, Abbott, PepsiCo Inc., and Tiger Brands leading the charge.

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Middle East & Africa Sports Nutrition Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Type

      1. 2.1.1 Sports Food

      2. 2.1.2 Sports Drink

      3. 2.1.3 Sports Supplements

    2. 2.2 By Distribution Channel

      1. 2.2.1 Supermarkets/Hypermarkets

      2. 2.2.2 Convenience Stores

      3. 2.2.3 Specialty Stores

      4. 2.2.4 Online Stores

      5. 2.2.5 Others

    3. 2.3 By Country

      1. 2.3.1 South Africa

      2. 2.3.2 Saudi Arabia

      3. 2.3.3 Rest of Middle-East & Africa

Middle East & Africa Sports Nutrition Market Size FAQs

The Middle East & Africa Sports Nutrition Market is projected to register a CAGR of 3.9% during the forecast period (2024-2029)

The Coca-Cola Company, Abbott, PepsiCo, Inc., Tiger Brands and Ascendis Health are the major companies operating in the Middle East & Africa Sports Nutrition Market.

Sports Nutrition Market in MEA Report Snapshots

Middle East & Africa Sports Nutrition Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)