Middle East Handheld Vacuum Cleaner Market Size (2024 - 2029)

The Middle East handheld vacuum cleaner market is experiencing growth driven by an increase in living standards and consumer spending on appliances in countries such as Kuwait, Oman, Saudi Arabia, and Bahrain. The market size is further influenced by the shift in sales channels due to the Covid-19 pandemic, which saw a rise in online purchases as offline sales declined. Handheld vacuum cleaners are becoming increasingly popular due to their convenience in managing storage space and reaching difficult areas, aligning with the expanding household appliance market in the region.

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Market Size of Middle East Handheld Vacuum Cleaner Industry

Middle East Handheld Vacuum Cleaner Market Summary
Study Period 2020 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2020 - 2022
CAGR 6.00 %
Market Concentration Medium

Major Players

Middle East Handheld Vacuum Cleaner Market Major Players

*Disclaimer: Major Players sorted in no particular order

Middle East Handheld Vacuum Cleaner Market Analysis

The Middle East Handheld Vaccum Cleaners market is expected to register at a CAGR of greater than 6% during the forecast period. Middle Eastern countries of Kuwait, Oman, Saudi Arabia, and Bahrain have observed a significant rise in Quality of Living over the period, leading to a rise in people's expenditure on appliances and creating a market for handheld vacuum cleaners in the region. Last year Saudi Arabia, Israel, and UAE were among the countries leading in GDP existing at greater than USD 500 Billion.

With the advent of Covid-19 Vaccum cleaner sales in the Middle East observed a periodic increase raising revenue of the vacuum cleaner segment in Saudi Arabia to a level of USD 270 Million. As covid brings restrictions on the movement of people offline sales of vacuum cleaners declined with a rise in sales through the online channel. Saudi Arabia currently exists with 14% of its vacuum cleaner revenue generation through online sales in addition to this the post-COVID price of vacuum cleaners observed an increase as there occurs a rise in the price of raw materials with supply chain disruption.

As storage space is an existing problem of households and with a rising demand for vacuum cleaners with can reach difficult corners by saving time for people, handheld vacuum cleaners exist as the best option. In addition to this, the continuously rising household appliance market size in the Middle East is providing a positive ground for the sales of handheld vacuum cleaners in the region.

Middle East Handheld Vacuum Cleaner Industry Segmentation

Handheld vacuum cleaners provide quick cleaning without much heavy lifting for smaller spaces and masses. These mini vacuum cleaners are handy for instantly tackling dry spills, tracked-in dirt, and pet hair stuck to just about everything.

Middle East Handheld Vacuum Cleaners Market is segmented by product type (Upright, Handheld, Canister, Drum, Others), By Application (Residential, Commercial), by Distribution Channel (Online, Offline), and by Geography (Saudi Arabia, United Arab Emirates, Rest of Middle East). The report offers market size and values in (USD million) during the forecasted years for the above segments.

By Product type
Upright
Handheld
Canister
Drum
Others
By Application
Residential
Commercial
By Distribution Channel
Online
Offline
By Geography
Saudi Arabia
United Arab Emirates
Rest of Middle East
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Middle East Handheld Vacuum Cleaner Market Size Summary

The Middle East handheld vacuum cleaner market is poised for significant growth, driven by an increase in living standards and consumer spending on household appliances across countries like Kuwait, Oman, Saudi Arabia, and Bahrain. The market is benefiting from the rising demand for compact and efficient cleaning solutions that address storage space challenges in homes. The shift in consumer behavior towards online shopping, accelerated by the COVID-19 pandemic, has further bolstered sales, with a notable portion of revenue now generated through digital channels. The region's expanding household appliance market and the surge in consumer electronics sales during festive seasons, such as Ramadan, are contributing to the positive market outlook for handheld vacuum cleaners.

The demand for handheld vacuum cleaners is also supported by the growing real estate sector in the Middle East, particularly in Saudi Arabia, UAE, and Kuwait, where there is a high demand for housing units. The increase in commercial spaces, coupled with a rise in GDP per capita and a robust workforce, is encouraging higher spending on household appliances. Global manufacturers are keen to tap into this burgeoning market, with opportunities for new entrants and innovative products catering to various segments. Partnerships, such as the one between Eros Group and Dreame, highlight the region's potential as a lucrative market for advanced cleaning technologies.

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Middle East Handheld Vacuum Cleaner Market Size - Table of Contents

  1. 1. MARKET DYNAMICS AND INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

      1. 1.2.1 Increase in Level of Income and Living Standard

      2. 1.2.2 Rise in Demand for Vaccum cleaners in Household and Commercial space

    3. 1.3 Market Restraints

      1. 1.3.1 Rise in price of Consumer Electronics globally Post Covid

      2. 1.3.2 Supply Chain disruptions and Increasing Raw material prices affect the production side.

    4. 1.4 Market Opportunities

      1. 1.4.1 Technological Innovations Driving new features in Vaccum Cleaners

      2. 1.4.2 Rise in working population post covid increasing demand for household appliances.

    5. 1.5 Industry Attractiveness - Porters' Five Forces Analysis

      1. 1.5.1 Threat of New Entrants

      2. 1.5.2 Bargaining Power of Buyers

      3. 1.5.3 Bargaining Power of Suppliers

      4. 1.5.4 Threat of Substitutes

      5. 1.5.5 Intensity of Competitive Rivalry

    6. 1.6 Impact of COVID-19 on the Market

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Product type

      1. 2.1.1 Upright

      2. 2.1.2 Handheld

      3. 2.1.3 Canister

      4. 2.1.4 Drum

      5. 2.1.5 Others

    2. 2.2 By Application

      1. 2.2.1 Residential

      2. 2.2.2 Commercial

    3. 2.3 By Distribution Channel

      1. 2.3.1 Online

      2. 2.3.2 Offline

    4. 2.4 By Geography

      1. 2.4.1 Saudi Arabia

      2. 2.4.2 United Arab Emirates

      3. 2.4.3 Rest of Middle East

Middle East Handheld Vacuum Cleaner Market Size FAQs

The Middle East Handheld Vacuum Cleaner Market is projected to register a CAGR of greater than 6% during the forecast period (2024-2029)

Panasonic, Xiaomi, Better Life, Dyson and Geepas are the major companies operating in the Middle East Handheld Vacuum Cleaner Market.

Middle East Handheld Vacuum Cleaner Market Report Snapshots

Middle East Handheld Vacuum Cleaner Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)