Middle East Plant Protein Market Size
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 0.79 Billion |
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Market Size (2029) | USD 1.06 Billion |
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Largest Share by End User | Food and Beverages |
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CAGR (2024 - 2029) | 6.12 % |
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Largest Share by Country | Saudi Arabia |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Middle East Plant Protein Market Analysis
The Middle East Plant Protein Market size is estimated at 0.79 billion USD in 2024, and is expected to reach 1.06 billion USD by 2029, growing at a CAGR of 6.12% during the forecast period (2024-2029).
0.79 Billion
Market Size in 2024 (USD)
1.06 Billion
Market Size in 2029 (USD)
4.83 %
CAGR (2017-2023)
6.12 %
CAGR (2024-2029)
Largest Market by Product Type
72.71 %
value share, Soy Protein, 2023
Soy protein remained the most favored type due to its low cost and excellent quality. The F&B and animal feed industries drove the soy protein segment in the region.
Largest Market by End User
53.53 %
value share, Food and Beverages, 2023
The higher supply of plant proteins like rice, pea, and wheat proteins that have an ability to mimic meat texture and offer protein fortification is catering to the segment.
Fastest Growing Market by Product Type
12.17 %
Projected CAGR, Pea Protein, 2024-2029
Pea protein demand is growing in meat alternatives due to their quick rehydration, neutral flavor, and texturizing abilities, leading to the development of new products.
Fastest Growing Market by End User
6.74 %
Projected CAGR, Food and Beverages, 2024-2029
The demand for plant proteins, mainly pea protein, is growing due to its versatility and an increasing number of Arabs are shifting their preferences toward vegan meals.
Leading Market Player
10.57 %
market share, International Flavors & Fragrances, Inc., Inc.
To further strengthen its market position, the company has prioritized product innovation as a growth strategy, focusing on current market trends, such as healthy snacking.
Rising number of vegan and flexitarian consumers in the middle east has resulted increased market share of food and beverage segment across the region
- By application, the food and beverage industry is the leading application sector for plant proteins in the region. The demand for proteins in F&B is primarily driven by the increasing demand for protein functionalities and awareness about protein-rich diets, etc. Under F&B, the meat/poultry/seafood and meat alternative products segment accounted for the major volume share of 33.19% in 2022. In Saudi Arabia, shops and restaurants offer different vegan and vegetarian products, making people shift from meat to plant-based foods. Tourism in the country from other parts of the world is also contributing to the growth of the meat substitute market in the country. Moreover, as food processing methods are advancing, the demand in the meat substitute sector has risen substantially. The sub-segment is projected to register a value CAGR of 5.86% during the forecast period.
- However, the snacks sub-segment is the fastest-growing sub-segment and is projected to register a CAGR of 10.07%, by value, during the forecast period. Consumers are also becoming more aware of their snacking choices. They are opting for healthier snacks containing nutritious and natural ingredients and free-from claims and labels that benefit their health and wellness.
- The F&B segment was followed by animal feed, with the majority of application share recorded from soy proteins. In 2022, about 81% of plant protein demand in the animal feed segment was met by soy protein due to its abundant availability and lower price points. Over the review period, soy proteins were about 50% cheaper than other plant protein types. Further, legume-based ingredients are a key source of plant proteins for animal feed, and their production can provide a range of benefits both on farms and for feed manufacturers.
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Strategic investment by leading players coupled with rising veganism across the region has resulted highest share in Saudi Arabia
- By country, Saudi Arabia maintained its top position, followed by Iran, in 2022, primarily driven by the F&B sector. The market has benefited from large investments, especially by the industry's leading companies, which has led to a solid market structure and organized sales. Nonetheless, the top two countries also remained the fastest-growing in the market. During the forecast period, with a CAGR of 8.36%, Iran is set to record the fastest growth rate by volume. The government of Saudi Arabia released an up-to-date list of animal feed subsidies, including animal feed products, such as soy protein meal. Pea protein is projected to register the highest CAGR of 8.08% by volume, during the forecast period, in the animal feed segment, with increasing government support.
- The plant-based protein market in the region is mostly driven by the food and beverage segment, and the segment registered a CAGR of 6.10% by volume. Demand for vegan food and plant-based meat is increasing in Middle East & Africa, particularly in the UAE. Several major Middle Eastern food brands emphasize vegan meat and other foods.
- The Vegan & Vegetarian Association of Turkey has long advocated for a vegan diet. While several recent regional festivals, including one in Didim, have helped to increase veganism's popularity. Many traditional regional and national dishes, like couscous, falafel, and hummus, are already naturally meat-free and vegetarian. Increased veganism and rising demand for allergen-free sources, especially in modernizing countries like the United Arab Emirates, are further driving the value growth. As a result, sources like pea protein have been gaining prominence due to their ability to act as an excellent substitute for soy protein when incorporated into meat substitutes.
Middle East Plant Protein Market Trends
Plant protein consumption to witness steady growth with a rise in health conscious population across Middle East
- The graph showcases the per capita consumption of plant protein for countries such as Bahrain, Egypt, Iran, Iraq, Kuwait, Oman, Saudi Arabia, Turkey, and United Arab Emirates. With growing awareness regarding the benefits of plant protein among the population in the region through different platforms, a large section of people has become health conscious. Consecutively, the demand for plant protein-incorporated food products has risen. The high buying power of the consumers in the region gives them an upper hand, which is expected to drive the plant protein market over the forecast period. Companies in the region are using naturally derived products to meet the ever-increasing demand for organic products.
- For instance, Cutetonic offers its 100% organic pea protein powder through online shopping websites, like saudi.desertcart.com, to cater to the large online customer base. The growing young population in the country generates a high demand for dietary supplements. Since a handful of them choose to consume lactose-free and soy-free products, the demand for pea protein is expected to escalate in the coming years. The market for plant protein in the region is also likely to witness growth through the establishment of strong trade deals with other countries. The local population is highly influenced by Western food habits and is trying to adopt veganism to tackle obesity, paving the way for the plant protein market's growth. Health awareness among consumers is becoming more widespread, and people are turning to plants to combat this. The rising demand for soy-based proteins in the region has also urged the key players to provide soy-based protein ingredients for product formulations.
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Saudi Arabia and Iran leads the Middle East region in terms of plant protein production
- The graph depicts the production of plant proteins such as rice and wheat in Saudi Arabia and Iran. Plant proteins sourced from rice and wheat emerged as the major plant protein forms in the region. The region has grain-producing areas, but with water scarcity, the region is dependent on imports to feed its population. The International Grains Council (IGC) projects total grains production in 2016-17 in Near East Asia at 64.7 million tons, with Iran at 20.4 million tons, Iraq at 4.8 million tons, Syria at 1.4 million tons, and Turkey at 34.9 million tons. It puts others at 3.4 million tons to make up the total. For instance, the volume of rice production in the Middle East was approximately 2.9 million metric tons.
- The region is a big importer of grains. with total grain imports by Near East Asia at 51.4 million tons. Saudi Arabia’s imports are put at 15.3 million tons, with Iran’s at 9.2 million tons and Turkey’s at 6.7 million tons. Of the total, 4.9 million tons is wheat. The imports include 24.4 million tons of wheat from Near East Asia and 11.5 million from Egypt. Turkey’s wheat imports are 4.9 million tons, with Iraq and Iran importing 2.5 million tons and Yemen importing 3.1 million tons of wheat.
- In 2016, Saudi Arabia abandoned a long-standing policy designed to encourage local wheat production. The Saudi government is encouraging agricultural companies to invest in foreign countries that have comparative advantages in producing certain crops and re-export their products back to Saudi Arabia. The crops targeted by this initiative include wheat, rice, barley, yellow corn, soybeans, and green forage. The Saudi government provides financial incentives to encourage Saudi investors (companies and individuals) to participate in food security initiatives.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Low nutrition profile in babies is boosting the demand for baby supplements
- Declining alcohol consumption is highly driving the demand for healthy beverages
- Functional ingredients, rich sauces, dressings, and condiments attracting consumers' attention
- Health awareness is highly impacting the market
- Rising inclination toward camel meat
- Healthy snacking is increasing across the middle eastern countries
- Compound feed to hold major share
- Artisanal bakery products sales to drive bakery market
- On-the-go breakfast cereals on high demand
- Demand for chocolate is driving the confectionery segment
- Rising aging population is driving the market
- Dinner ready-to-eat (RTE) foods gaining prominence
- Initiatives of the middle eastern governments are boosting the growth
- Increasing spending on personal care is driving the market
Middle East Plant Protein Industry Overview
The Middle East Plant Protein Market is fragmented, with the top five companies occupying 12.58%. The major players in this market are Cargill, Incorporated, CHS Inc., International Flavors & Fragrances, Inc., Kerry Group PLC and Wilmar International Ltd (sorted alphabetically).
Middle East Plant Protein Market Leaders
Cargill, Incorporated
CHS Inc.
International Flavors & Fragrances, Inc.
Kerry Group PLC
Wilmar International Ltd
Other important companies include Axiom Foods Inc..
*Disclaimer: Major Players sorted in alphabetical order.
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Middle East Plant Protein Market News
- January 2022: Kerry, the largest taste and nutrition company, officially opened a new 21,500-square-foot state-of-the-art facility at its Jeddah location in Saudi Arabia. The company has invested more than USD 90 million in the region, and this new facility is one of the most modern and efficient, which produces great tasting, nutritious, and sustainable food ingredients which will be distributed throughout the Middle East.
- June 2021: Axiom Foods launched a new pea protein, made from Pisum sativum yellow peas, that is majorly used as a meat replacement and a meat extender. It reduces the cost of nuggets, patties, and meatballs while adding nutritional content, protein, and juiciness.
- February 2021: DuPont's Nutrition & Biosciences and the ingredient company IFF announced their merger in 2021. The combined company will continue to operate under the name IFF. The complementary portfolios give the company leadership positions within a range of ingredients, including soy protein.
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We provide a comprehensive and exhaustive set of data pointers for global, regional, and country-level metrics that illustrate the fundamentals of the protein industry. With the help of 45+ free charts, clients can access in-depth market analysis based on per capita consumption of animal and plant protein, end-user market volume, and production data of raw materials for protein ingredients, through granular-level segmental information supported by a repository of market data, trends, and expert analysis. Data and analysis on protein sources, protein types, forms, end-user segments, etc., are available in the form of comprehensive reports as well as Excel-based data worksheets.
Middle East Plant Protein Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. INTRODUCTION
- 2.1 Study Assumptions & Market Definition
- 2.2 Scope of the Study
- 2.3 Research Methodology
3. KEY INDUSTRY TRENDS
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3.1 End User Market Volume
- 3.1.1 Baby Food and Infant Formula
- 3.1.2 Bakery
- 3.1.3 Beverages
- 3.1.4 Breakfast Cereals
- 3.1.5 Condiments/Sauces
- 3.1.6 Confectionery
- 3.1.7 Dairy and Dairy Alternative Products
- 3.1.8 Elderly Nutrition and Medical Nutrition
- 3.1.9 Meat/Poultry/Seafood and Meat Alternative Products
- 3.1.10 RTE/RTC Food Products
- 3.1.11 Snacks
- 3.1.12 Sport/Performance Nutrition
- 3.1.13 Animal Feed
- 3.1.14 Personal Care and Cosmetics
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3.2 Protein Consumption Trends
- 3.2.1 Plant
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3.3 Production Trends
- 3.3.1 Plant
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3.4 Regulatory Framework
- 3.4.1 UAE and Saudi Arabia
- 3.5 Value Chain & Distribution Channel Analysis
4. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)
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4.1 Protein Type
- 4.1.1 Hemp Protein
- 4.1.2 Pea Protein
- 4.1.3 Potato Protein
- 4.1.4 Rice Protein
- 4.1.5 Soy Protein
- 4.1.6 Wheat Protein
- 4.1.7 Other Plant Protein
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4.2 End User
- 4.2.1 Animal Feed
- 4.2.2 Food and Beverages
- 4.2.2.1 By Sub End User
- 4.2.2.1.1 Bakery
- 4.2.2.1.2 Beverages
- 4.2.2.1.3 Breakfast Cereals
- 4.2.2.1.4 Condiments/Sauces
- 4.2.2.1.5 Confectionery
- 4.2.2.1.6 Dairy and Dairy Alternative Products
- 4.2.2.1.7 Meat/Poultry/Seafood and Meat Alternative Products
- 4.2.2.1.8 RTE/RTC Food Products
- 4.2.2.1.9 Snacks
- 4.2.3 Personal Care and Cosmetics
- 4.2.4 Supplements
- 4.2.4.1 By Sub End User
- 4.2.4.1.1 Baby Food and Infant Formula
- 4.2.4.1.2 Elderly Nutrition and Medical Nutrition
- 4.2.4.1.3 Sport/Performance Nutrition
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4.3 Country
- 4.3.1 Iran
- 4.3.2 Saudi Arabia
- 4.3.3 United Arab Emirates
- 4.3.4 Rest of Middle East
5. COMPETITIVE LANDSCAPE
- 5.1 Key Strategic Moves
- 5.2 Market Share Analysis
- 5.3 Company Landscape
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5.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Business Segments, Financials, Headcount, Key Information, Market Rank, Market Share, Products and Services, and Analysis of Recent Developments).
- 5.4.1 Axiom Foods Inc.
- 5.4.2 Cargill, Incorporated
- 5.4.3 CHS Inc.
- 5.4.4 International Flavors & Fragrances, Inc.
- 5.4.5 Kerry Group PLC
- 5.4.6 Wilmar International Ltd
6. KEY STRATEGIC QUESTIONS FOR PROTEIN INGREDIENTS INDUSTRY CEOS
7. APPENDIX
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7.1 Global Overview
- 7.1.1 Overview
- 7.1.2 Porter’s Five Forces Framework
- 7.1.3 Global Value Chain Analysis
- 7.1.4 Market Dynamics (DROs)
- 7.2 Sources & References
- 7.3 List of Tables & Figures
- 7.4 Primary Insights
- 7.5 Data Pack
- 7.6 Glossary of Terms
List of Tables & Figures
- Figure 1:
- VOLUME OF BABY FOOD AND INFANT FORMULA MARKET, METRIC TON, MIDDLE EAST, 2017 - 2029
- Figure 2:
- VOLUME OF BAKERY MARKET, METRIC TON, MIDDLE EAST, 2017 - 2029
- Figure 3:
- VOLUME OF BEVERAGES MARKET, METRIC TON, MIDDLE EAST, 2017 - 2029
- Figure 4:
- VOLUME OF BREAKFAST CEREALS MARKET, METRIC TON, MIDDLE EAST, 2017 - 2029
- Figure 5:
- VOLUME OF CONDIMENTS/SAUCES MARKET, METRIC TON, MIDDLE EAST, 2017 - 2029
- Figure 6:
- VOLUME OF CONFECTIONERY MARKET, METRIC TON, MIDDLE EAST, 2017 - 2029
- Figure 7:
- VOLUME OF DAIRY AND DAIRY ALTERNATIVE PRODUCTS MARKET, METRIC TON, MIDDLE EAST, 2017 - 2029
- Figure 8:
- VOLUME OF ELDERLY NUTRITION AND MEDICAL NUTRITION MARKET, METRIC TON, MIDDLE EAST, 2017 - 2029
- Figure 9:
- VOLUME OF MEAT/POULTRY/SEAFOOD AND MEAT ALTERNATIVE PRODUCTS MARKET, METRIC TON, MIDDLE EAST, 2017 - 2029
- Figure 10:
- VOLUME OF RTE/RTC FOOD PRODUCTS MARKET, METRIC TON, MIDDLE EAST, 2017 - 2029
- Figure 11:
- VOLUME OF SNACKS MARKET, METRIC TON, MIDDLE EAST, 2017 - 2029
- Figure 12:
- VOLUME OF SPORT/PERFORMANCE NUTRITION MARKET, METRIC TON, MIDDLE EAST, 2017 - 2029
- Figure 13:
- VOLUME OF ANIMAL FEED MARKET, METRIC TON, MIDDLE EAST, 2017 - 2029
- Figure 14:
- VOLUME OF PERSONAL CARE AND COSMETICS MARKET, METRIC TON, MIDDLE EAST, 2017 - 2029
- Figure 15:
- AVERAGE PER CAPITA CONSUMPTION OF PLANT PROTEIN, GRAM PER DAY, MIDDLE EAST, 2017 - 2029
- Figure 16:
- PLANT PROTEIN RAW MATERIALS PRODUCTION, METRIC TON, MIDDLE EAST, 2017 - 2022
- Figure 17:
- VOLUME OF PLANT PROTEIN MARKET, TONNES, MIDDLE EAST, 2017 - 2029
- Figure 18:
- VALUE OF PLANT PROTEIN MARKET, USD, MIDDLE EAST, 2017 - 2029
- Figure 19:
- VOLUME OF PLANT PROTEIN MARKET BY PROTEIN TYPE, METRIC TONNES, MIDDLE EAST, 2017 - 2029
- Figure 20:
- VALUE OF PLANT PROTEIN MARKET BY PROTEIN TYPE, USD, MIDDLE EAST, 2017 - 2029
- Figure 21:
- VALUE SHARE OF PLANT PROTEIN MARKET BY PROTEIN TYPE, %, MIDDLE EAST, 2017 VS 2023 VS 2029
- Figure 22:
- VOLUME SHARE OF PLANT PROTEIN MARKET BY PROTEIN TYPE, %, MIDDLE EAST, 2017 VS 2023 VS 2029
- Figure 23:
- VOLUME OF HEMP PROTEIN MARKET, METRIC TONNES, MIDDLE EAST, 2017 - 2029
- Figure 24:
- VALUE OF HEMP PROTEIN MARKET, USD, MIDDLE EAST, 2017 - 2029
- Figure 25:
- VALUE SHARE OF HEMP PROTEIN MARKET BY END USER, % HEMP PROTEIN , MIDDLE EAST, 2022 VS 2029
- Figure 26:
- VOLUME OF PEA PROTEIN MARKET, METRIC TONNES, MIDDLE EAST, 2017 - 2029
- Figure 27:
- VALUE OF PEA PROTEIN MARKET, USD, MIDDLE EAST, 2017 - 2029
- Figure 28:
- VALUE SHARE OF PEA PROTEIN MARKET BY END USER, % PEA PROTEIN , MIDDLE EAST, 2022 VS 2029
- Figure 29:
- VOLUME OF POTATO PROTEIN MARKET, METRIC TONNES, MIDDLE EAST, 2017 - 2029
- Figure 30:
- VALUE OF POTATO PROTEIN MARKET, USD, MIDDLE EAST, 2017 - 2029
- Figure 31:
- VALUE SHARE OF POTATO PROTEIN MARKET BY END USER, % POTATO PROTEIN , MIDDLE EAST, 2022 VS 2029
- Figure 32:
- VOLUME OF RICE PROTEIN MARKET, METRIC TONNES, MIDDLE EAST, 2017 - 2029
- Figure 33:
- VALUE OF RICE PROTEIN MARKET, USD, MIDDLE EAST, 2017 - 2029
- Figure 34:
- VALUE SHARE OF RICE PROTEIN MARKET BY END USER, % RICE PROTEIN , MIDDLE EAST, 2022 VS 2029
- Figure 35:
- VOLUME OF SOY PROTEIN MARKET, METRIC TONNES, MIDDLE EAST, 2017 - 2029
- Figure 36:
- VALUE OF SOY PROTEIN MARKET, USD, MIDDLE EAST, 2017 - 2029
- Figure 37:
- VALUE SHARE OF SOY PROTEIN MARKET BY END USER, % SOY PROTEIN , MIDDLE EAST, 2022 VS 2029
- Figure 38:
- VOLUME OF WHEAT PROTEIN MARKET, METRIC TONNES, MIDDLE EAST, 2017 - 2029
- Figure 39:
- VALUE OF WHEAT PROTEIN MARKET, USD, MIDDLE EAST, 2017 - 2029
- Figure 40:
- VALUE SHARE OF WHEAT PROTEIN MARKET BY END USER, % WHEAT PROTEIN , MIDDLE EAST, 2022 VS 2029
- Figure 41:
- VOLUME OF OTHER PLANT PROTEIN MARKET, METRIC TONNES, MIDDLE EAST, 2017 - 2029
- Figure 42:
- VALUE OF OTHER PLANT PROTEIN MARKET, USD, MIDDLE EAST, 2017 - 2029
- Figure 43:
- VALUE SHARE OF OTHER PLANT PROTEIN MARKET BY END USER, % OTHER PLANT PROTEIN , MIDDLE EAST, 2022 VS 2029
- Figure 44:
- VOLUME OF PLANT PROTEIN MARKET BY END USER, METRIC TONNES, MIDDLE EAST, 2017 - 2029
- Figure 45:
- VALUE OF PLANT PROTEIN MARKET BY END USER, USD, MIDDLE EAST, 2017 - 2029
- Figure 46:
- VALUE SHARE OF PLANT PROTEIN MARKET BY END USER, %, MIDDLE EAST, 2017 VS 2023 VS 2029
- Figure 47:
- VOLUME SHARE OF PLANT PROTEIN MARKET BY END USER, %, MIDDLE EAST, 2017 VS 2023 VS 2029
- Figure 48:
- VOLUME OF PLANT PROTEIN MARKET, ANIMAL FEED, MIDDLE EAST, 2017 - 2029
- Figure 49:
- VALUE OF PLANT PROTEIN MARKET, ANIMAL FEED, MIDDLE EAST, 2017 - 2029
- Figure 50:
- VALUE SHARE OF PLANT PROTEIN MARKET BY PROTEIN TYPE, % ANIMAL FEED , MIDDLE EAST, 2022 VS 2029
- Figure 51:
- VOLUME OF PLANT PROTEIN MARKET, FOOD AND BEVERAGES END USER, METRIC TONNES, MIDDLE EAST, 2017 - 2029
- Figure 52:
- VALUE OF PLANT PROTEIN MARKET, FOOD AND BEVERAGES END USER, USD, MIDDLE EAST, 2017 - 2029
- Figure 53:
- VALUE SHARE OF PLANT PROTEIN MARKET BY FOOD AND BEVERAGES END USER, %, MIDDLE EAST, 2017 VS 2023 VS 2029
- Figure 54:
- VOLUME SHARE OF PLANT PROTEIN MARKET BY FOOD AND BEVERAGES END USER, %, MIDDLE EAST, 2017 VS 2023 VS 2029
- Figure 55:
- VOLUME OF PLANT PROTEIN MARKET, BAKERY, METRIC TONNES, MIDDLE EAST, 2017 - 2029
- Figure 56:
- VALUE OF PLANT PROTEIN MARKET, BAKERY, USD, MIDDLE EAST, 2017 - 2029
- Figure 57:
- VALUE SHARE OF PLANT PROTEIN MARKET BY PROTEIN TYPE, % BAKERY , MIDDLE EAST, 2022 VS 2029
- Figure 58:
- VOLUME OF PLANT PROTEIN MARKET, BEVERAGES, METRIC TONNES, MIDDLE EAST, 2017 - 2029
- Figure 59:
- VALUE OF PLANT PROTEIN MARKET, BEVERAGES, USD, MIDDLE EAST, 2017 - 2029
- Figure 60:
- VALUE SHARE OF PLANT PROTEIN MARKET BY PROTEIN TYPE, % BEVERAGES , MIDDLE EAST, 2022 VS 2029
- Figure 61:
- VOLUME OF PLANT PROTEIN MARKET, BREAKFAST CEREALS, METRIC TONNES, MIDDLE EAST, 2017 - 2029
- Figure 62:
- VALUE OF PLANT PROTEIN MARKET, BREAKFAST CEREALS, USD, MIDDLE EAST, 2017 - 2029
- Figure 63:
- VALUE SHARE OF PLANT PROTEIN MARKET BY PROTEIN TYPE, % BREAKFAST CEREALS , MIDDLE EAST, 2022 VS 2029
- Figure 64:
- VOLUME OF PLANT PROTEIN MARKET, CONDIMENTS/SAUCES, METRIC TONNES, MIDDLE EAST, 2017 - 2029
- Figure 65:
- VALUE OF PLANT PROTEIN MARKET, CONDIMENTS/SAUCES, USD, MIDDLE EAST, 2017 - 2029
- Figure 66:
- VALUE SHARE OF PLANT PROTEIN MARKET BY PROTEIN TYPE, % CONDIMENTS/SAUCES , MIDDLE EAST, 2022 VS 2029
- Figure 67:
- VOLUME OF PLANT PROTEIN MARKET, CONFECTIONERY, METRIC TONNES, MIDDLE EAST, 2017 - 2029
- Figure 68:
- VALUE OF PLANT PROTEIN MARKET, CONFECTIONERY, USD, MIDDLE EAST, 2017 - 2029
- Figure 69:
- VALUE SHARE OF PLANT PROTEIN MARKET BY PROTEIN TYPE, % CONFECTIONERY , MIDDLE EAST, 2022 VS 2029
- Figure 70:
- VOLUME OF PLANT PROTEIN MARKET, DAIRY AND DAIRY ALTERNATIVE PRODUCTS, METRIC TONNES, MIDDLE EAST, 2017 - 2029
- Figure 71:
- VALUE OF PLANT PROTEIN MARKET, DAIRY AND DAIRY ALTERNATIVE PRODUCTS, USD, MIDDLE EAST, 2017 - 2029
- Figure 72:
- VALUE SHARE OF PLANT PROTEIN MARKET BY PROTEIN TYPE, % DAIRY AND DAIRY ALTERNATIVE PRODUCTS , MIDDLE EAST, 2022 VS 2029
- Figure 73:
- VOLUME OF PLANT PROTEIN MARKET, MEAT/POULTRY/SEAFOOD AND MEAT ALTERNATIVE PRODUCTS, METRIC TONNES, MIDDLE EAST, 2017 - 2029
- Figure 74:
- VALUE OF PLANT PROTEIN MARKET, MEAT/POULTRY/SEAFOOD AND MEAT ALTERNATIVE PRODUCTS, USD, MIDDLE EAST, 2017 - 2029
- Figure 75:
- VALUE SHARE OF PLANT PROTEIN MARKET BY PROTEIN TYPE, % MEAT/POULTRY/SEAFOOD AND MEAT ALTERNATIVE PRODUCTS , MIDDLE EAST, 2022 VS 2029
- Figure 76:
- VOLUME OF PLANT PROTEIN MARKET, RTE/RTC FOOD PRODUCTS, METRIC TONNES, MIDDLE EAST, 2017 - 2029
- Figure 77:
- VALUE OF PLANT PROTEIN MARKET, RTE/RTC FOOD PRODUCTS, USD, MIDDLE EAST, 2017 - 2029
- Figure 78:
- VALUE SHARE OF PLANT PROTEIN MARKET BY PROTEIN TYPE, % RTE/RTC FOOD PRODUCTS , MIDDLE EAST, 2022 VS 2029
- Figure 79:
- VOLUME OF PLANT PROTEIN MARKET, SNACKS, METRIC TONNES, MIDDLE EAST, 2017 - 2029
- Figure 80:
- VALUE OF PLANT PROTEIN MARKET, SNACKS, USD, MIDDLE EAST, 2017 - 2029
- Figure 81:
- VALUE SHARE OF PLANT PROTEIN MARKET BY PROTEIN TYPE, % SNACKS , MIDDLE EAST, 2022 VS 2029
- Figure 82:
- VOLUME OF PLANT PROTEIN MARKET, PERSONAL CARE AND COSMETICS, MIDDLE EAST, 2017 - 2029
- Figure 83:
- VALUE OF PLANT PROTEIN MARKET, PERSONAL CARE AND COSMETICS, MIDDLE EAST, 2017 - 2029
- Figure 84:
- VALUE SHARE OF PLANT PROTEIN MARKET BY PROTEIN TYPE, % PERSONAL CARE AND COSMETICS , MIDDLE EAST, 2022 VS 2029
- Figure 85:
- VOLUME OF PLANT PROTEIN MARKET, SUPPLEMENTS END USER, METRIC TONNES, MIDDLE EAST, 2017 - 2029
- Figure 86:
- VALUE OF PLANT PROTEIN MARKET, SUPPLEMENTS END USER, USD, MIDDLE EAST, 2017 - 2029
- Figure 87:
- VALUE SHARE OF PLANT PROTEIN MARKET BY SUPPLEMENTS END USER, %, MIDDLE EAST, 2017 VS 2023 VS 2029
- Figure 88:
- VOLUME SHARE OF PLANT PROTEIN MARKET BY SUPPLEMENTS END USER, %, MIDDLE EAST, 2017 VS 2023 VS 2029
- Figure 89:
- VOLUME OF PLANT PROTEIN MARKET, BABY FOOD AND INFANT FORMULA, METRIC TONNES, MIDDLE EAST, 2017 - 2029
- Figure 90:
- VALUE OF PLANT PROTEIN MARKET, BABY FOOD AND INFANT FORMULA, USD, MIDDLE EAST, 2017 - 2029
- Figure 91:
- VALUE SHARE OF PLANT PROTEIN MARKET BY PROTEIN TYPE, % BABY FOOD AND INFANT FORMULA , MIDDLE EAST, 2022 VS 2029
- Figure 92:
- VOLUME OF PLANT PROTEIN MARKET, ELDERLY NUTRITION AND MEDICAL NUTRITION, METRIC TONNES, MIDDLE EAST, 2017 - 2029
- Figure 93:
- VALUE OF PLANT PROTEIN MARKET, ELDERLY NUTRITION AND MEDICAL NUTRITION, USD, MIDDLE EAST, 2017 - 2029
- Figure 94:
- VALUE SHARE OF PLANT PROTEIN MARKET BY PROTEIN TYPE, % ELDERLY NUTRITION AND MEDICAL NUTRITION , MIDDLE EAST, 2022 VS 2029
- Figure 95:
- VOLUME OF PLANT PROTEIN MARKET, SPORT/PERFORMANCE NUTRITION, METRIC TONNES, MIDDLE EAST, 2017 - 2029
- Figure 96:
- VALUE OF PLANT PROTEIN MARKET, SPORT/PERFORMANCE NUTRITION, USD, MIDDLE EAST, 2017 - 2029
- Figure 97:
- VALUE SHARE OF PLANT PROTEIN MARKET BY PROTEIN TYPE, % SPORT/PERFORMANCE NUTRITION , MIDDLE EAST, 2022 VS 2029
- Figure 98:
- VOLUME OF PLANT PROTEIN MARKET BY COUNTRY, METRIC TONNES, MIDDLE EAST, 2017 - 2029
- Figure 99:
- VALUE OF PLANT PROTEIN MARKET BY COUNTRY, USD, MIDDLE EAST, 2017 - 2029
- Figure 100:
- VALUE SHARE OF PLANT PROTEIN MARKET BY COUNTRY, %, MIDDLE EAST, 2017 VS 2023 VS 2029
- Figure 101:
- VOLUME SHARE OF PLANT PROTEIN MARKET BY COUNTRY, %, MIDDLE EAST, 2017 VS 2023 VS 2029
- Figure 102:
- VOLUME OF PLANT PROTEIN MARKET, METRIC TONNES, IRAN, 2017 - 2029
- Figure 103:
- VALUE OF PLANT PROTEIN MARKET, USD, IRAN, 2017 - 2029
- Figure 104:
- VALUE SHARE OF PLANT PROTEIN MARKET BY PROTEIN TYPE, % , IRAN, 2022 VS 2029
- Figure 105:
- VOLUME OF PLANT PROTEIN MARKET, METRIC TONNES, SAUDI ARABIA, 2017 - 2029
- Figure 106:
- VALUE OF PLANT PROTEIN MARKET, USD, SAUDI ARABIA, 2017 - 2029
- Figure 107:
- VALUE SHARE OF PLANT PROTEIN MARKET BY PROTEIN TYPE, % , SAUDI ARABIA, 2022 VS 2029
- Figure 108:
- VOLUME OF PLANT PROTEIN MARKET, METRIC TONNES, UNITED ARAB EMIRATES, 2017 - 2029
- Figure 109:
- VALUE OF PLANT PROTEIN MARKET, USD, UNITED ARAB EMIRATES, 2017 - 2029
- Figure 110:
- VALUE SHARE OF PLANT PROTEIN MARKET BY PROTEIN TYPE, % , UNITED ARAB EMIRATES, 2022 VS 2029
- Figure 111:
- VOLUME OF PLANT PROTEIN MARKET, METRIC TONNES, REST OF MIDDLE EAST, 2017 - 2029
- Figure 112:
- VALUE OF PLANT PROTEIN MARKET, USD, REST OF MIDDLE EAST, 2017 - 2029
- Figure 113:
- VALUE SHARE OF PLANT PROTEIN MARKET BY PROTEIN TYPE, % , REST OF MIDDLE EAST, 2022 VS 2029
- Figure 114:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, MIDDLE EAST PLANT PROTEIN MARKET, 2017 - 2022
- Figure 115:
- MOST ADOPTED STRATEGIES, COUNT, MIDDLE EAST, 2017 - 2022
- Figure 116:
- VALUE SHARE OF MAJOR PLAYERS, %, MIDDLE EAST PLANT PROTEIN MARKET, 2021
Middle East Plant Protein Industry Segmentation
Hemp Protein, Pea Protein, Potato Protein, Rice Protein, Soy Protein, Wheat Protein are covered as segments by Protein Type. Animal Feed, Food and Beverages, Personal Care and Cosmetics, Supplements are covered as segments by End User. Iran, Saudi Arabia, United Arab Emirates are covered as segments by Country.
- By application, the food and beverage industry is the leading application sector for plant proteins in the region. The demand for proteins in F&B is primarily driven by the increasing demand for protein functionalities and awareness about protein-rich diets, etc. Under F&B, the meat/poultry/seafood and meat alternative products segment accounted for the major volume share of 33.19% in 2022. In Saudi Arabia, shops and restaurants offer different vegan and vegetarian products, making people shift from meat to plant-based foods. Tourism in the country from other parts of the world is also contributing to the growth of the meat substitute market in the country. Moreover, as food processing methods are advancing, the demand in the meat substitute sector has risen substantially. The sub-segment is projected to register a value CAGR of 5.86% during the forecast period.
- However, the snacks sub-segment is the fastest-growing sub-segment and is projected to register a CAGR of 10.07%, by value, during the forecast period. Consumers are also becoming more aware of their snacking choices. They are opting for healthier snacks containing nutritious and natural ingredients and free-from claims and labels that benefit their health and wellness.
- The F&B segment was followed by animal feed, with the majority of application share recorded from soy proteins. In 2022, about 81% of plant protein demand in the animal feed segment was met by soy protein due to its abundant availability and lower price points. Over the review period, soy proteins were about 50% cheaper than other plant protein types. Further, legume-based ingredients are a key source of plant proteins for animal feed, and their production can provide a range of benefits both on farms and for feed manufacturers.
| Protein Type | Hemp Protein | ||
| Pea Protein | |||
| Potato Protein | |||
| Rice Protein | |||
| Soy Protein | |||
| Wheat Protein | |||
| Other Plant Protein | |||
| End User | Animal Feed | ||
| Food and Beverages | By Sub End User | Bakery | |
| Beverages | |||
| Breakfast Cereals | |||
| Condiments/Sauces | |||
| Confectionery | |||
| Dairy and Dairy Alternative Products | |||
| Meat/Poultry/Seafood and Meat Alternative Products | |||
| RTE/RTC Food Products | |||
| Snacks | |||
| Personal Care and Cosmetics | |||
| Supplements | By Sub End User | Baby Food and Infant Formula | |
| Elderly Nutrition and Medical Nutrition | |||
| Sport/Performance Nutrition | |||
| Country | Iran | ||
| Saudi Arabia | |||
| United Arab Emirates | |||
| Rest of Middle East |
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Market Definition
- End User - The Protein Ingredients Market operates on a B2B basis. Food, Beverages, Supplements, Animal Feed, and Personal Care & Cosmetic manufacturers are considered to be end-consumers in the market studied. The scope excludes manufacturers buying liquid/dry whey to be used for application as a binding agent or thickener or other non-protein applications.
- Penetration Rate - Penetration Rate is defined as the percentage of Protein-Fortified End User Market Volume in the Overall End User Market Volume.
- Average Protein Content - Average protein content is the average protein content present per 100 g of product manufactured by all end-user companies considered under the scope of this report.
- End User Market Volume - End-user market volume is the consolidated volume of all types and forms of end-user products in the country or region.
| Keyword | Definition |
|---|---|
| Alpha-lactalbumin (α-Lactalbumin) | It is a protein that regulates the production of lactose in the milk of almost all mammalian species. |
| Amino acid | It is an organic compound that contains both amino and carboxylic acid functional groups, which are required for the synthesis of body protein and other important nitrogen-containing compounds, such as creatine, peptide hormones, and some neurotransmitters. |
| Blanching | It is the process of briefly heating vegetables with steam or boiling water. |
| BRC | British Retail Consortium |
| Bread improver | It is a flour-based blend of several components with specific functional properties designed to modify dough characteristics and give quality attributes to bread. |
| BSF | Black Soldier Fly |
| Caseinate | It is a substance produced by adding an alkali to acid casein, a derivative of casein. |
| Celiac disease | Celiac disease is an immune reaction to eating gluten, a protein found in wheat, barley, and rye. |
| Colostrum | It is a milky fluid that’s released by mammals that have recently given birth before breast milk production begins. |
| Concentrate | It is the least processed form of protein and has a protein content ranging from 40-90% by weight. |
| Dry protein basis | It refers to the percentage of "pure protein" present in a supplement after the water in it is completely removed through heat. |
| Dry whey | It is the product resulting from drying fresh whey which has been pasteurized and to which nothing has been added as a preservative. |
| Egg protein | It is a mixture of individual proteins, including ovalbumin, ovomucoid, ovoglobulin, conalbumin, vitellin, and vitellenin. |
| Emulsifier | It is a food additive that facilitates the blending of foods that are immiscible with one another, such as oil and water. |
| Enrichment | It is the process of addition of micronutrients that are lost during the processing of the product. |
| ERS | Economic Research Service of the USDA |
| Extrusion | It is the process of forcing soft mixed ingredients through an opening in a perforated plate or die designed to produce the required shape. The extruded food is then cut to a specific size by blades. |
| Fava | Also known as Faba, it is another word for yellow split beans. |
| FDA | Food and Drug Administration |
| Flaking | It is a process in which typically a cereal grain (like corn, wheat, or rice) is broken down into grits, cooked with flavors and syrups, and then pressed into flakes between cooled rollers. |
| Foaming agent | It is a food ingredient that makes it possible to form or maintain a uniform dispersion of a gaseous phase in a liquid or solid food. |
| Foodservice | It refers to the part of the food industry which includes businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, school and hospital cafeterias, catering operations, and many other formats. |
| Fortification | It is the deliberate addition of micronutrients that are not found in them naturally or which are lost during processing, to improve a food product's nutritional value. |
| FSANZ | Food Standards Australia New Zealand |
| FSIS | Food Safety and Inspection Service |
| FSSAI | Food Safety and Standards Authority of India |
| Gelling agent | It is an ingredient that functions as a stabilizer and thickener to provide thickening without stiffness through the formation of gel. |
| GHG | Greenhouse Gas |
| Gluten | It is a family of proteins found in grains, including wheat, rye, spelt, and barley. |
| Hemp | It is a botanical class of Cannabis sativa cultivars grown specifically for industrial or medicinal use. |
| Hydrolysate | It is a form of protein manufactured by exposing the protein to enzymes that can partially break the bonds between the protein's amino acids and break down large, complicated proteins into smaller pieces. Its processing makes it easier and quicker to digest. |
| Hypoallergenic | It refers to a substance that causes fewer allergic reactions. |
| Isolate | It is the purest and most processed form of protein which has undergone separation to obtain a pure protein fraction. It typically contains ≥ 90% of protein by weight. |
| Keratin | It is a protein that helps form hair, nails, and the outer layer of skin. |
| Lactalbumin | It is the albumin contained in milk and obtained from whey. |
| Lactoferrin | It is an iron‑binding glycoprotein that is present in the milk of most mammals. |
| Lupin | It is the yellow legume seeds of the genus Lupinus. |
| Millenial | Also known as Generation Y or Gen Y, it refers to the people born from 1981 to 1996. |
| Monogastric | It refers to an animal with a single-compartmented stomach. Examples of monogastric include humans, poultry, pigs, horses, rabbits, dogs, and cats. Most monogastric are generally unable to digest much cellulose food materials such as grasses. |
| MPC | Milk protein concentrate |
| MPI | Milk protein isolate |
| MSPI | Methylated soy protein isolate |
| Mycoprotein | Mycoprotein is a form of single-cell protein, also known as fungal protein, derived from fungi for human consumption. |
| Nutricosmetics | It is a category of products and ingredients that act as nutritional supplements to care for skin, nails, and hair natural beauty. |
| Osteoporosis | It is a medical condition in which the bones become brittle and fragile from loss of tissue, typically as a result of hormonal changes, or deficiency of calcium or vitamin D. |
| PDCAAS | Protein digestibility-corrected amino acid score (PDCAAS) is a method of evaluating the quality of a protein based on both the amino acid requirements of humans and their ability to digest it. |
| Per-capita consumption of animal protein | It is the average amount of animal protein (such as milk, whey, gelatin, collagen, and egg proteins) that is readily available for consumption by each person in an actual population. |
| Per-capita consumption of plant protein | It is the average amount of plant protein (such as soy, wheat, pea, oat, and hemp proteins) that is readily available for consumption by each person in an actual population. |
| Quorn | It is a microbial protein manufactured using mycoprotein as an ingredient, in which the fungus culture is dried and mixed with egg albumen or potato protein, which acts as a binder, and then is adjusted in texture and pressed into various forms. |
| Ready-to-Cook (RTC) | It refers to food products that include all of the ingredients, where some preparation or cooking is required through a process that is given on the package. |
| Ready-to-Eat (RTE) | It refers to a food product prepared or cooked in advance, with no further cooking or preparation required before being eaten. |
| RTD | Ready-to-Drink |
| RTS | Ready-to-Serve |
| Saturated fat | It is a type of fat in which the fatty acid chains have all single bonds. It is generally considered unhealthy. |
| Sausage | It is a meat product made of finely chopped and seasoned meat, which may be fresh, smoked, or pickled and which is then usually stuffed into a casing. |
| Seitan | It is a plant-based meat substitute made out of wheat gluten. |
| Softgel | It is a gelatin-based capsule with a liquid fill. |
| SPC | Soy protein concentrate |
| SPI | Soy protein isolate |
| Spirulina | It is a biomass of cyanobacteria that can be consumed by humans and animals. |
| Stabilizer | It is an ingredient added to food products to help maintain or enhance their original texture, and physical and chemical characteristics. |
| Supplementation | It is the consumption or provision of concentrated sources of nutrients or other substances that are intended to supplement nutrients in the diet and is intended to correct nutritional deficiencies. |
| Texturant | It is a specific type of food ingredient that is used to control and alter the mouthfeel and texture of food and beverage products. |
| Thickener | It is an ingredient that is used to increase the viscosity of a liquid or dough and make it thicker, without substantially changing its other properties. |
| Trans fat | Also called trans-unsaturated fatty acids or trans fatty acids, it is a type of unsaturated fat that naturally occurs in small amounts in meat. |
| TSP | Textured soy protein |
| TVP | Textured vegetable protein |
| WPC | Whey protein concentrate |
| WPI | Whey protein isolate |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: Identify Key Variables: The quantifiable key variables (industry and extraneous) pertaining to the specific product segment and country are selected from a group of relevant variables & factors based on desk research & literature review; along with primary expert inputs. These variables are further confirmed through regression modeling (wherever required).
- Step-2: Build a Market Model: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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