Middle East Ready to Drink Tea Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The Middle East Ready to Drink Tea Market is segmented by Soft Drink Type (Green Tea, Herbal Tea, Iced Tea), by Packaging Type (Aseptic packages, Glass Bottles, Metal Can, PET Bottles), by Distribution Channel (Off-trade, On-trade) and by Country (Qatar, Saudi Arabia, United Arab Emirates). Market Value in USD and Volume in Liters are both presented. Key data points observed include market segmental split by soft drink category, packaging type, distribution channel, and region

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Middle East Ready to Drink Tea Market Size

Middle East Ready to Drink Tea Market Summary
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svg icon Study Period 2018 - 2030
svg icon Market Size (2024) USD 192.6 Million
svg icon Market Size (2030) USD 321.6 Million
svg icon Largest Share by Soft Drink Type Iced Tea
svg icon CAGR (2024 - 2030) 8.92 %
svg icon Largest Share by Country United Arab Emirates

Major Players

Middle East Ready to Drink Tea Market Major Players

*Disclaimer: Major Players sorted in no particular order

Key Players

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Middle East Ready to Drink Tea Market Analysis

The Middle East Ready to Drink Tea Market size is estimated at 192.6 million USD in 2024, and is expected to reach 321.6 million USD by 2030, growing at a CAGR of 8.92% during the forecast period (2024-2030).

192.6 Million

Market Size in 2024 (USD)

321.6 Million

Market Size in 2030 (USD)

7.26 %

CAGR (2018-2023)

8.92 %

CAGR (2024-2030)

Largest Segment by Soft Drink Type

65.59 %

value share, Iced Tea, 2023

Icon image

Iced tea offers a diverse range of flavors to cater to varying taste preferences. Among the most favored flavors are traditional black tea, praised for its robustness and versatility.

Fastest-growing segment by Soft Drink Type

10.65 %

Projected CAGR, Herbal Tea, 2024-2030

Icon image

The market features Herbal and Fruit Infusions in iced tea such as hibiscus, chamomile, and various berry blends, appealing to those seeking natural, calorie-friendly options.

Leading Market Player

42.83 %

market share, PepsiCo, Inc., Inc.

Icon image

The company is known for its brands Lipton and Brisk, which include many variants such as peached iced tea and lipton green tea with honey & lemon. These products have helped Pepsico brands at forefront in market.

Largest Segment by Country

4.47 %

value share, United Arab Emirates, 2023

Icon image

Owing to the widespread concerns over weight loss and reducing sugary drinks, the younger generation in the rest of middle east region is embracing the decision to eat healthy.

Fastest-growing segment by Country

10.20 %

Projected CAGR, United Arab Emirates, 2024-2030

Icon image

Adoption of Western coffee cultures are contributing to the growing RTD Teac market in the UAE, while the interest in green and herbal/botanical teas keeps the RTD tea market strong.

Herbal tea is expected to gain traction over 2024-2030 due to the medicinal benefits associated with it

  • Drinking tea has become an integral part of the culture of Middle Eastern countries. In 2023, the sales value of ready-to-drink (RTD) tea in the region surged by 15.64% from 2021. This growth is primarily fueled by consumers' increasing preference for healthier beverages and the convenience of RTD tea, which can be consumed on the go without any brewing or preparation.
  • By type, iced tea accounted for a significant share in 2023 across the region. Harsh climatic conditions, especially during the hot summer months in Middle Eastern countries, make RTD iced tea popular as a refreshing alternative to hot tea. Lemon and peach are the most popular flavored ice teas in the region. With the growing health-conscious and diabetic population, companies are expected to use healthier sugar substitutes, such as stevia, coconut sugar, organic honey, etc., to add sweetness to the iced teas.
  • RTD herbal is expected to gain more prominence in the future. These teas boast essential nutrients like calcium, magnesium, potassium, and vitamin C, along with immunity-boosting antioxidants. The demand for immunity-boosting products has seen a notable uptick, especially in the post-COVID-19 era.
  • When it comes to distribution, off-trade channels dominate the landscape. Among these, supermarkets/hypermarkets hold over 50% of the market share. Their wide product variety and influence on consumer decisions make them a preferred choice. Notable supermarket chains in the region include Carrefour, Lulu, Spar, West Zone, and Al Madina.
Middle East Ready to Drink Tea Market

Growing consumer demand for convenience-friendly RTD beverages is fueling the market growth

  • The RTD tea market in the Middle East is witnessing robust growth, propelled by factors such as shifting consumer preferences, urbanization, rising disposable incomes, and a burgeoning young population. Thus, the sales value of RTD tea in the region surged by 16.50% in 2023 compared to 2021.  
  • Saudi Arabia dominates the regional landscape, boasting the highest consumption of RTD tea. In 2023, the sales value of RTD tea in Saudi Arabia surged by 22.6% from 2020. The Saudi market for RTD tea is diversifying, offering a broad spectrum of flavors, ranging from traditional black and green teas to herbal blends and fruit-infused options. This market is gaining momentum, driven by the rising demand for on-the-go, convenience-oriented beverages catering to the fast-paced lives of consumers.
  • Among the Middle Eastern nations, the United Arab Emirates (UAE) stands out as the fastest-growing market, and it is projected to witness a CAGR of 10.09% in value from 2023 to 2030. The UAE's RTD tea market is expanding, fueled by a growing consumer emphasis on adopting healthier lifestyles, bolstered by heightened awareness of the health benefits associated with RTD tea. Some RTD teas in the UAE are fortified with functional ingredients like antioxidants, vitamins, minerals, and adaptogens, further enhancing their health appeal. Thus, local manufacturers are actively introducing new flavors in response to evolving consumer preferences.

Middle East Ready to Drink Tea Market Trends

Key product attributes shaping the market include flavor varieties, packaging formats, sweetness levels and functional ingredients

  • A significant growth in the RTD tea products consumption has been witnessed in the recent years due to changing consumer preferences, urbanization, increased working population. Green tea and organic tea are high in demand in the region.
  • Owing to the popularity of the RTD tea which driven largely by the products’ overall functional property-enhancing qualities more specifically those associated with boosting of consumers’ body immunity. The countries like UAE in middle east region, is experiencing a trend where consumers prefer green tea partly because of they have found new flavours in the product.
  • While, in UAE the average consumer spending on RTD tea has reached USD 3.7 in 2023 higher than USD 2.7 in 2020, as the tourist population is increasing. The spending on foods is high due to high disposable income in the countries like Saudi Arabia, Bahrain, UAE.
  • Consumers dealing with diabetes consider RTD tea for its health benefits and other benefits(functional benefits). In contrast, the obese population across this region are significantly changing their diety habits in order to maintain better health

OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT

  • Brands are prioritizing on premium packaging design and formulations to position their products as upscale options
  • Brands in the region are adapting their product offerings to suit local preferences by offering flavors as per consumer requirements

Middle East Ready to Drink Tea Industry Overview

The Middle East Ready to Drink Tea Market is fairly consolidated, with the top five companies occupying 81.43%. The major players in this market are Keurig Dr Pepper, Inc., PepsiCo, Inc., Rauch Fruchtsäfte GmbH & Co OG, Sapporo Holdings Limited and The Coca-Cola Company (sorted alphabetically).

Middle East Ready to Drink Tea Market Leaders

  1. Keurig Dr Pepper, Inc.

  2. PepsiCo, Inc.

  3. Rauch Fruchtsäfte GmbH & Co OG

  4. Sapporo Holdings Limited

  5. The Coca-Cola Company

Middle East Ready to Drink Tea Market Concentration

Other important companies include Barakat Group of Companies, Nai Arabia Food Company, Nestle S.A., The Savola Group.

*Disclaimer: Major Players sorted in alphabetical order.

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Middle East Ready to Drink Tea Market News

  • February 2024: Rockstar® Energy Drink, a subsidiary of PepsiCo, Inc unveiled “Rockstar Focus™,” a new line of energy drinks delivering energy & mental boost made with innovative ingredients like Lion’s Mane, a mushroom used in traditional eastern cultures, and providing 200 mg of caffeine. These products are avilable in retail channels in Saudi Arabia, UAE and Qatar.
  • April 2021: Honest Tea, a subsidiary of The Coca-Cola Company, has expanded its bottled beverage portfolio with the launch of Honest Yerba Mate in the Saudi Arabian market. The new caffeinated ready-to-drink (RTD) contains 13g of sugar and 60 calories per 16oz can.
  • October 2019: Fine Hygienic Holding, a paper products manufacturer, became the largest single shareholder with 30% stake in Dubai's natural food and beverage company Nai Arabia in a deal valued at over USD 10 million.

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Middle East Ready to Drink Tea Market
Middle East Ready to Drink Tea Market
Middle East Ready to Drink Tea Market
Middle East Ready to Drink Tea Market

Middle East Ready to Drink Tea Market Report - Table of Contents

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. REPORT OFFERS

3. INTRODUCTION

  • 3.1 Study Assumptions & Market Definition
  • 3.2 Scope of the Study​
  • 3.3 Research Methodology

4. KEY INDUSTRY TRENDS

  • 4.1 Consumer Buying Behaviour
  • 4.2 Innovations
  • 4.3 Brand Share Analysis
  • 4.4 Regulatory Framework

5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

  • 5.1 Soft Drink Type
    • 5.1.1 Green Tea
    • 5.1.2 Herbal Tea
    • 5.1.3 Iced Tea
    • 5.1.4 Other RTD Tea
  • 5.2 Packaging Type
    • 5.2.1 Aseptic packages
    • 5.2.2 Glass Bottles
    • 5.2.3 Metal Can
    • 5.2.4 PET Bottles
  • 5.3 Distribution Channel
    • 5.3.1 Off-trade
    • 5.3.1.1 Convenience Stores
    • 5.3.1.2 Online Retail
    • 5.3.1.3 Supermarket/Hypermarket
    • 5.3.1.4 Others
    • 5.3.2 On-trade
  • 5.4 Country
    • 5.4.1 Qatar
    • 5.4.2 Saudi Arabia
    • 5.4.3 United Arab Emirates
    • 5.4.4 Rest of Middle East

6. COMPETITIVE LANDSCAPE

  • 6.1 Key Strategic Moves
  • 6.2 Market Share Analysis
  • 6.3 Company Landscape
  • 6.4 Company Profiles
    • 6.4.1 Barakat Group of Companies
    • 6.4.2 Keurig Dr Pepper, Inc.
    • 6.4.3 Nai Arabia Food Company
    • 6.4.4 Nestle S.A.
    • 6.4.5 PepsiCo, Inc.
    • 6.4.6 Rauch Fruchtsäfte GmbH & Co OG
    • 6.4.7 Sapporo Holdings Limited
    • 6.4.8 The Coca-Cola Company
    • 6.4.9 The Savola Group
  • *List Not Exhaustive

7. KEY STRATEGIC QUESTIONS FOR SOFT DRINK CEOS

8. APPENDIX

  • 8.1 Global Overview
    • 8.1.1 Overview
    • 8.1.2 Porter’s Five Forces Framework
    • 8.1.3 Market Dynamics (DROs)
  • 8.2 Sources & References
  • 8.3 List of Tables & Figures
  • 8.4 Primary Insights
  • 8.5 Data Pack
  • 8.6 Glossary of Terms
** Subject To Availablity

List of Tables & Figures

  1. Figure 1:  
  2. CONSUMER BUYING BEHAVIOUR
  1. Figure 2:  
  2. INNOVATIONS
  1. Figure 3:  
  2. BRAND SHARE ANALYSIS
  1. Figure 4:  
  2. VOLUME OF READY TO DRINK TEA MARKET, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 5:  
  2. VALUE OF READY TO DRINK TEA MARKET, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 6:  
  2. VOLUME OF READY TO DRINK TEA MARKET BY SOFT DRINK TYPE, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 7:  
  2. VALUE OF READY TO DRINK TEA MARKET BY SOFT DRINK TYPE, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 8:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY SOFT DRINK TYPE, %, MIDDLE EAST, 2018 VS 2024 VS 2030
  1. Figure 9:  
  2. VOLUME SHARE OF READY TO DRINK TEA MARKET SPLIT BY SOFT DRINK TYPE, %, MIDDLE EAST, 2018 VS 2024 VS 2030
  1. Figure 10:  
  2. VOLUME OF GREEN TEA MARKET, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 11:  
  2. VALUE OF GREEN TEA MARKET, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 12:  
  2. VALUE SHARE OF GREEN TEA MARKET SPLIT BY PACKAGING TYPE, %, MIDDLE EAST, 2023 VS 2030
  1. Figure 13:  
  2. VOLUME OF HERBAL TEA MARKET, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 14:  
  2. VALUE OF HERBAL TEA MARKET, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 15:  
  2. VALUE SHARE OF HERBAL TEA MARKET SPLIT BY PACKAGING TYPE, %, MIDDLE EAST, 2023 VS 2030
  1. Figure 16:  
  2. VOLUME OF ICED TEA MARKET, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 17:  
  2. VALUE OF ICED TEA MARKET, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 18:  
  2. VALUE SHARE OF ICED TEA MARKET SPLIT BY PACKAGING TYPE, %, MIDDLE EAST, 2023 VS 2030
  1. Figure 19:  
  2. VOLUME OF OTHER RTD TEA MARKET, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 20:  
  2. VALUE OF OTHER RTD TEA MARKET, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 21:  
  2. VALUE SHARE OF OTHER RTD TEA MARKET SPLIT BY PACKAGING TYPE, %, MIDDLE EAST, 2023 VS 2030
  1. Figure 22:  
  2. VOLUME OF READY TO DRINK TEA MARKET BY PACKAGING TYPE, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 23:  
  2. VALUE OF READY TO DRINK TEA MARKET BY PACKAGING TYPE, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 24:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY PACKAGING TYPE, %, MIDDLE EAST, 2018 VS 2024 VS 2030
  1. Figure 25:  
  2. VOLUME SHARE OF READY TO DRINK TEA MARKET SPLIT BY PACKAGING TYPE, %, MIDDLE EAST, 2018 VS 2024 VS 2030
  1. Figure 26:  
  2. VOLUME OF READY TO DRINK TEA MARKET SOLD VIA ASEPTIC PACKAGES, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 27:  
  2. VALUE OF READY TO DRINK TEA MARKET SOLD VIA ASEPTIC PACKAGES, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 28:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SOLD VIA ASEPTIC PACKAGES, SPLIT BY SOFT DRINK TYPE %, MIDDLE EAST, 2023 VS 2030
  1. Figure 29:  
  2. VOLUME OF READY TO DRINK TEA MARKET SOLD VIA GLASS BOTTLES, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 30:  
  2. VALUE OF READY TO DRINK TEA MARKET SOLD VIA GLASS BOTTLES, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 31:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SOLD VIA GLASS BOTTLES, SPLIT BY SOFT DRINK TYPE %, MIDDLE EAST, 2023 VS 2030
  1. Figure 32:  
  2. VOLUME OF READY TO DRINK TEA MARKET SOLD VIA METAL CAN, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 33:  
  2. VALUE OF READY TO DRINK TEA MARKET SOLD VIA METAL CAN, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 34:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SOLD VIA METAL CAN, SPLIT BY SOFT DRINK TYPE %, MIDDLE EAST, 2023 VS 2030
  1. Figure 35:  
  2. VOLUME OF READY TO DRINK TEA MARKET SOLD VIA PET BOTTLES, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 36:  
  2. VALUE OF READY TO DRINK TEA MARKET SOLD VIA PET BOTTLES, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 37:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SOLD VIA PET BOTTLES, SPLIT BY SOFT DRINK TYPE %, MIDDLE EAST, 2023 VS 2030
  1. Figure 38:  
  2. VOLUME OF READY TO DRINK TEA MARKET BY DISTRIBUTION CHANNEL, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 39:  
  2. VALUE OF READY TO DRINK TEA MARKET BY DISTRIBUTION CHANNEL, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 40:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY DISTRIBUTION CHANNEL, %, MIDDLE EAST, 2018 VS 2024 VS 2030
  1. Figure 41:  
  2. VOLUME SHARE OF READY TO DRINK TEA MARKET SPLIT BY DISTRIBUTION CHANNEL, %, MIDDLE EAST, 2018 VS 2024 VS 2030
  1. Figure 42:  
  2. VOLUME OF READY TO DRINK TEA MARKET SOLD VIA OFF-TRADE CHANNELS, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 43:  
  2. VALUE OF READY TO DRINK TEA MARKET SOLD VIA OFF-TRADE CHANNELS, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 44:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SOLD VIA OFF-TRADE CHANNELS, %, MIDDLE EAST, 2018 VS 2024 VS 2030
  1. Figure 45:  
  2. VOLUME SHARE OF READY TO DRINK TEA MARKET SOLD VIA OFF-TRADE CHANNELS, %, MIDDLE EAST, 2018 VS 2024 VS 2030
  1. Figure 46:  
  2. VOLUME OF READY TO DRINK TEA MARKET SOLD VIA CONVENIENCE STORES, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 47:  
  2. VALUE OF READY TO DRINK TEA MARKET SOLD VIA CONVENIENCE STORES, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 48:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SOLD VIA CONVENIENCE STORES SPLIT BY SOFT DRINK TYPE, %, MIDDLE EAST, 2023 VS 2030
  1. Figure 49:  
  2. VOLUME OF READY TO DRINK TEA MARKET SOLD VIA ONLINE RETAIL, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 50:  
  2. VALUE OF READY TO DRINK TEA MARKET SOLD VIA ONLINE RETAIL, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 51:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SOLD VIA ONLINE RETAIL SPLIT BY SOFT DRINK TYPE, %, MIDDLE EAST, 2023 VS 2030
  1. Figure 52:  
  2. VOLUME OF READY TO DRINK TEA MARKET SOLD VIA SUPERMARKET/HYPERMARKET, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 53:  
  2. VALUE OF READY TO DRINK TEA MARKET SOLD VIA SUPERMARKET/HYPERMARKET, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 54:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SOLD VIA SUPERMARKET/HYPERMARKET SPLIT BY SOFT DRINK TYPE, %, MIDDLE EAST, 2023 VS 2030
  1. Figure 55:  
  2. VOLUME OF READY TO DRINK TEA MARKET SOLD VIA OTHER DISTRIBUTION CHANNEL, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 56:  
  2. VALUE OF READY TO DRINK TEA MARKET SOLD VIA OTHER DISTRIBUTION CHANNEL, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 57:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SOLD VIA OTHERS SPLIT BY SOFT DRINK TYPE, %, MIDDLE EAST, 2023 VS 2030
  1. Figure 58:  
  2. VOLUME OF READY TO DRINK TEA MARKET SOLD VIA ON-TRADE CHANNEL, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 59:  
  2. VALUE OF READY TO DRINK TEA MARKET SOLD VIA ON-TRADE CHANNEL, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 60:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SOLD VIA ON-TRADE CHANNEL, SPLIT BY SOFT DRINK TYPE, %, MIDDLE EAST, 2023 VS 2030
  1. Figure 61:  
  2. VOLUME OF READY TO DRINK TEA MARKET BY COUNTRY, LITRES, MIDDLE EAST, 2018 - 2030
  1. Figure 62:  
  2. VALUE OF READY TO DRINK TEA MARKET BY COUNTRY, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 63:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY COUNTRY, %, MIDDLE EAST, 2018 VS 2024 VS 2030
  1. Figure 64:  
  2. VOLUME SHARE OF READY TO DRINK TEA MARKET SPLIT BY COUNTRY, %, MIDDLE EAST, 2018 VS 2024 VS 2030
  1. Figure 65:  
  2. VOLUME OF RTD TEA MARKET, LITRES, QATAR, 2018 - 2030
  1. Figure 66:  
  2. VALUE OF RTD TEA MARKET, USD, QATAR, 2018 - 2030
  1. Figure 67:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, QATAR, 2023 VS 2030
  1. Figure 68:  
  2. VOLUME OF RTD TEA MARKET, LITRES, SAUDI ARABIA, 2018 - 2030
  1. Figure 69:  
  2. VALUE OF RTD TEA MARKET, USD, SAUDI ARABIA, 2018 - 2030
  1. Figure 70:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, SAUDI ARABIA, 2023 VS 2030
  1. Figure 71:  
  2. VOLUME OF RTD TEA MARKET, LITRES, UNITED ARAB EMIRATES, 2018 - 2030
  1. Figure 72:  
  2. VALUE OF RTD TEA MARKET, USD, UNITED ARAB EMIRATES, 2018 - 2030
  1. Figure 73:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, UNITED ARAB EMIRATES, 2023 VS 2030
  1. Figure 74:  
  2. VOLUME OF RTD TEA MARKET, LITRES, REST OF MIDDLE EAST, 2018 - 2030
  1. Figure 75:  
  2. VALUE OF RTD TEA MARKET, USD, REST OF MIDDLE EAST, 2018 - 2030
  1. Figure 76:  
  2. VALUE SHARE OF READY TO DRINK TEA MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF MIDDLE EAST, 2023 VS 2030
  1. Figure 77:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, MIDDLE EAST, 2020 - 2023
  1. Figure 78:  
  2. MOST ADOPTED STRATEGIES, COUNT, MIDDLE EAST, 2020 - 2023
  1. Figure 79:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, MIDDLE EAST, 2022

Middle East Ready to Drink Tea Industry Segmentation

Green Tea, Herbal Tea, Iced Tea are covered as segments by Soft Drink Type. Aseptic packages, Glass Bottles, Metal Can, PET Bottles are covered as segments by Packaging Type. Off-trade, On-trade are covered as segments by Distribution Channel. Qatar, Saudi Arabia, United Arab Emirates are covered as segments by Country.

  • Drinking tea has become an integral part of the culture of Middle Eastern countries. In 2023, the sales value of ready-to-drink (RTD) tea in the region surged by 15.64% from 2021. This growth is primarily fueled by consumers' increasing preference for healthier beverages and the convenience of RTD tea, which can be consumed on the go without any brewing or preparation.
  • By type, iced tea accounted for a significant share in 2023 across the region. Harsh climatic conditions, especially during the hot summer months in Middle Eastern countries, make RTD iced tea popular as a refreshing alternative to hot tea. Lemon and peach are the most popular flavored ice teas in the region. With the growing health-conscious and diabetic population, companies are expected to use healthier sugar substitutes, such as stevia, coconut sugar, organic honey, etc., to add sweetness to the iced teas.
  • RTD herbal is expected to gain more prominence in the future. These teas boast essential nutrients like calcium, magnesium, potassium, and vitamin C, along with immunity-boosting antioxidants. The demand for immunity-boosting products has seen a notable uptick, especially in the post-COVID-19 era.
  • When it comes to distribution, off-trade channels dominate the landscape. Among these, supermarkets/hypermarkets hold over 50% of the market share. Their wide product variety and influence on consumer decisions make them a preferred choice. Notable supermarket chains in the region include Carrefour, Lulu, Spar, West Zone, and Al Madina.
Soft Drink Type Green Tea
Herbal Tea
Iced Tea
Other RTD Tea
Packaging Type Aseptic packages
Glass Bottles
Metal Can
PET Bottles
Distribution Channel Off-trade Convenience Stores
Online Retail
Supermarket/Hypermarket
Others
Distribution Channel On-trade
Country Qatar
Saudi Arabia
United Arab Emirates
Rest of Middle East
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Market Definition

  • Carbonated Soft Drinks (CSDs) - Carbonated soft drinks (CSDs) refer to non-alcoholic beverages that are carbonated and typically flavored, containing dissolved carbon dioxide to create effervescence. These beverages commonly include cola, lemon-lime, orange, and various fruit-flavored sodas. Marketed in cans, bottles, or fountain dispense.
  • Juices - We have considered packaged juices which encompass non-alcoholic beverages derived from fruits, vegetables, or a combination thereof, processed and sealed in various packaging formats such as bottles, cartons, or pouches. Excluding fresh juices, this market segment involves commercially prepared and preserved juices, often with added preservatives and flavors.
  • Ready-to-Drink (RTD) Tea and RTD Coffee - Ready-to-Drink (RTD) tea and RTD coffee are pre-packaged, non-alcoholic beverages that are brewed and prepared for consumption without further dilution. RTD tea typically includes various tea varieties, infused with flavors and sweeteners, and comes in bottles, cans, or cartons. Similarly, RTD coffee involves pre-brewed coffee formulations, often mixed with milk, sugar, or flavorings, and is conveniently packaged for on-the-go consumption.
  • Energy Drinks - Energy drinks are non-alcoholic beverages formulated to provide a quick boost of energy and alertness. Whereas, sports drinks are beverages designed to hydrate and replenish electrolytes, particularly after physical exertion, exercise, or intense activity
Keyword Definition
Carbonated Soft Drinks Carbonated soft drinks (CSDs) are a combination of carbonated water and flavouring, sweetened by sugar or a non-sugar sweeteners.
Standard Cola Standard Cola is defined as the original flavor of cola soda.
Diet Cola A cola-based soft drink containing no or low amounts of sugar
Fruit Flavored Carbonates A carbonated beverage prepared from fruit juice/fruit flavor with carbonated water and containing sugar, dextrose, invert sugar or liquid glucose either singly or in combination. It may contain peel oil and fruit essences.
Juice Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables.
100% Juice Fruit/vegetable juice made from fruit in the form of its juice with no water added to make up the volume. It is not permitted to add sugars, sweeteners, preservatives, flavourings or colourings to fruit juice.
Juice Drinks (up to 24% Juice) Fruit/vegetable juice drinks with up to 24% fruits/vegetable extract.
Nectars (25-99% Juice) Juices that can have between 25 and 99% of fruit, with the minimum legal limits defined depending on the type of fruit
Juice concentrates Juice Concentrates are those form of juices when most of this liquid is removed resulting in a thick, syrupy product known as juice concentrate.
RTD Coffee Packaged coffee beverages that are sold in a prepared form and are ready for consumption at the time of purchase.
Iced Coffee An iced coffee is a cold version of coffee, usually a combination of hot espresso and milk with ice added to it.
Cold Brew Coffee Cold brew also called cold water extraction or cold pressing is made by steeping ground coffee in room-temperature water for several hours.
RTD Tea Ready-to-drink (RTD) tea is a packaged tea product ready for immediate consumption without brewing or preparation
Iced Tea Ice tea or iced tea is a drink made from tea without milk but with sugar and sometimes fruit flavourings, drunk cold.
Green Tea Green tea is a tea beverage which promotes mental alertness, relieving digestive symptoms and promoting weight loss.
Herbal Tea Herbal tea beverages are made from the infusion or decoction of herbs, spices, or other plant material in hot water.
Energy Drink A type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated and may also contain sugar, other sweeteners, or herbal extracts, among numerous possible ingredients.
Sugar-free or Low-calories Energy Drinks Sugar-free or Low-calories Energy Drinks are sugar-free, artificially sweetened energy drinks with few or no calories.
Traditional Energy Drink Traditional Energy Drinks are functional soft drinks containing ingredients designed to boost the consumer's energy.
Natural/Oraganic Energy Drinks Natural/Organic energy drinks are energy drinks free of artificial sweeteners and synthetic colorings. Instead, they contain naturally derived ingredients such as green tea, yerba mate, and botanical extracts.
Energy Shots A small but highly concentrated energy drink that contains large amounts of caffeine and/or other stimulants. The quantity is comparatively smaller compared to energy drinks.
Sports Drink Sports drinks are beverages designed specifically for the rapid supply of fluid, carbohydrates, and electrolytes before, during or after exercise.
Isotonic Isotonic drinks contain similar concentrations of salt and sugar as in the human body, and are designed to quickly replace fluids lost during exercise but with an increase of carbohydrate.
Hypertonic Hypertonic drinks have a higher concentration of salt and sugar than the human body. They are best drunk after exercise as it is important to replace glycogen levels quickly after exercise.
Hypotonic Hypotonic drinks are designed to quickly replace fluids lost during exercise. They have very low carbohydrate content and a lower concentration of salt and sugar than the human body.
Electrolyte-Enhanced Water Electrolyte water is water infused with electrically-charged minerals, such as sodium, potassium, calcium, and magnesium.
Protein-based Sport Drinks Protein-based sports drinks are those sports drinks which has added protein in it that will improve performance and reduce muscle protein breakdown.
On-Trade The on-trade refers to places that sell beverages for immediate consumption on the premises like bars, restaurants, and pubs
Off-Trade Off-trade usually means places like liquor stores, supermarkets and other places where you don't consume the beverage right away.
Convenience Store A retail business that provides the public with a convenient location to quickly purchase a wide variety of consumable products and services, generally food and gasoline.
Specialty store A specialty store is a shop/store that carries a deep assortment of brands, styles, or models within a relatively narrow category of goods
Online Retail Online retail is a type of eCommerce whereby a business sells goods or services directly to consumers from a website.
Aseptic Packaging Aseptic packaging refers to the filling of a cold, commercially sterile product under sterile conditions into a presterilized container and closure under sterile conditions to form a seal that effectively excludes microorganisms. These includes tetra packs, cartons, pouches etc.
PET Bottle PET bottle means a bottle made of polyethylene terephthalate.
Metal Cans Metal containers made of aluminum or tin- plated or zinc-plated steel, which are commonly used for packaging food, beverages or other products.
Disposable Cups Disposable Cup means a cup or other container designed for single use to serve beverages, such as water, cold drinks, hot drinks and alcoholic beverages.
Gen Z A way of referring to the group of people who were born in the late 1990s and early 2000s.
Millenial Anyone born between 1981 and 1996 (ages 23 to 38 in 2019) is considered a Millennial
Taurine Taurine is an amino acid that supports immune health and nervous system function.
Bars & Pubs It is a drinking establishment licensed to serve alcoholic drinks for consumption on the premises.
Café It is a foodservice establishment serving refreshments (mainly coffee) and light meals.
On the go It means doing / dealing with while busily engaged with something and not diverting plans in order to accommodate.
Internet Penetration The Internet Penetration Rate corresponds to the percentage of the total population of a given country or region that uses the Internet.
Vending Machine A machine that dispenses small articles such as food, drinks, or cigarettes when a coin or token is inserted
Discount store A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs.
Clean Label Clean label on the beverage market are drinks that are made from few ingredients of natural origin and are not or only slightly processed.
Caffeine An alkaloid compound which is a stimulant of the central nervous system. It is mainly used recreationally, as a mild cognitive enhancer to increase alertness and attentional performance.
Extreme sport Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk.
High-intensity interval training It incorporates several rounds that alternate between several minutes of high intensity movements to significantly increase the heart rate to at least 80% of one's maximum heart rate, followed by short periods of lower intensity movements.
Shelf life The length of time for which an item remains usable, fit for consumption, or saleable.
Cream Soda Cream soda is a sweet soft drink. Generally flavored with vanilla and based on the taste of an ice cream float
Root Beer Root beer is a sweet North American soft drink traditionally made using the root bark of the sassafras tree Sassafras albidum or the vine of Smilax ornata as the primary flavor. Root beer is typically, but not exclusively, non-alcoholic, caffeine-free, sweet, and carbonated.
Vanilla Soda A carbonated soft drink flavoured with vanilla.
Dairy-Free A product that does not contain any milk or milk products from cows, sheep or goats.
Caffeine-Free Energy Drinks Caffeine-free energy drinks rely on other ingredients to boost the energy. Popular choices include amino acids, B vitamins, and electrolytes.
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
  • Step-4: Research Outputs: Syndicated reports, custom consulting assignments, databases & subscription platforms
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Middle East Ready to Drink Tea Market Research FAQs

The Middle East Ready to Drink Tea Market size is expected to reach USD 192.64 million in 2024 and grow at a CAGR of 8.92% to reach USD 321.58 million by 2030.

In 2024, the Middle East Ready to Drink Tea Market size is expected to reach USD 192.64 million.

Keurig Dr Pepper, Inc., PepsiCo, Inc., Rauch Fruchtsäfte GmbH & Co OG, Sapporo Holdings Limited and The Coca-Cola Company are the major companies operating in the Middle East Ready to Drink Tea Market.

In the Middle East Ready to Drink Tea Market, the Iced Tea segment accounts for the largest share by soft drink type.

In 2024, United Arab Emirates accounts for the largest share by country in the Middle East Ready to Drink Tea Market.

In 2023, the Middle East Ready to Drink Tea Market size was estimated at 192.64 million. The report covers the Middle East Ready to Drink Tea Market historical market size for years: 2018, 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Middle East Ready to Drink Tea Market size for years: 2024, 2025, 2026, 2027, 2028, 2029 and 2030.

Middle East Ready to Drink Tea Industry Report

Statistics for the 2023 Middle East Ready to Drink Tea market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Middle East Ready to Drink Tea analysis includes a market forecast outlook to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Middle East Ready to Drink Tea Market Report Snapshots

Middle East Ready to Drink Tea Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

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